Independent Fashion Designer Fan Ran: Learn To Share Love.

Fan Ran has been very representative in China's new generation of fashion designers since he returned to China five years ago. Personal brand At the beginning of RanFan, her name was constantly mentioned as a benchmark. At Tsinghua University, Academy of Fine Arts, she was a top student. After graduating from the central Saint Martin Institute of fashion design, she graduated with honor from an outstanding graduate (FIRSTAWARD). After returning home, she was more experienced as a teacher at the Raffles International College in Beijing Institute Of Fashion Technology, and was also awarded the title of CCTV's "best creative designer of China in 2009". Behind this wonderful resume, the first is the edification of family. Fan Ran's father is the engineer of the Architectural Design Institute, and her mother is the editor of Fujian provincial press and Publication Bureau. From the urine began to contact foreign fashion magazines and design books, so that she was earlier than ordinary people in the early years of the enlightenment to fashion.

Because of the beauty of nature and the talent of painting, fan began to draw illustrations for greeting cards, postcards and picture books from primary school. But when he went to the College of American Academy of art, he was opposed by his family. "My family does not support me, my father does not support me, my grandfather does not support me, my grandmother does not support me, only my mother supports me." Grandpa was an old revolutionary, and he didn't understand the way of fan ran. "I came back from work after school, and so on. Grandpa always thought I was unemployed. He didn't know what clothes designers did. He worried about me all day. You didn't even have a affiliate. No one wanted you. You rush into the party. Fortunately, her mother's support has given her great encouragement. "My mother has always supported me, including supporting me to study in the UK and live in the UK." Everything is my mother. Support Me. "

If you want to do well in your career, maybe people should live first enough to understand that the biggest problem that stands between interest and reality is how to survive. Fan believes that this is a very objective demand. "Many people may like this stuff, but there is no way to live on this East West. This is a big problem. He can't invest in time and energy indefinitely." So when she began to devote herself to her personal design career and studio affairs in 2010, she actually made a choice. She spent most of her time and energy in her school work and recalled her thoughts at that time. She said, "2009 is too tired. I have to choose which one I want more than anything else, and I choose to be a studio."

RanFan's initial series are generally considered not good. control Although the characteristics of the architectural sense and the three-dimensional profile are bright and bright, they are both artistic and design sense. They are also popular with fashion magazines and frequently appear in costumes. However, in terms of Chinese stature and popular aesthetics, such clothes are somewhat discouraged. But it also has advantages. More and more people begin to know that there is a beauty designer named fan ran, who is doing some new design which is different from traditional cognition. Fan ran also divided the Ran Fan brand into three lines: "White Label" is the basic series of real wear and wild products; "Black Label" is a personalized creative series; "Purple Label" is a custom series. The original guests were mostly friends. Apart from appreciating fan Ran's design style, they were also more mature and confident, and clear their needs. They could pay for the starting price of 5000 yuan for daily wear. However, fan ran was not satisfied with it. Making her ready-made clothes in life was her greatest pursuit.

So it is hard to conclude a definitive definition for brands like Ran Fan. Independent designer Apart from the shackles of the system, individuality and creativity can be maximally exploited. This stance seems unfetched, but at the same time, it must face the test from the market and the public. From this level, every series of works has to strike a balance between itself and the market. These questions were very clear, and they constantly adjusted the design idea. After the series was put out one after another and abandoned the external exaggeration of clothing, every detail that she had devoted herself to realized the greatest value of clothing -- making the wearer more beautiful. As she said, "in a group of people, you can see the girl wearing RanFan at a glance." Such girls do not have age restrictions. Their only common feature is their untiring pursuit of beauty and a clear understanding of themselves. Fan himself is an excellent example.

The accumulation in the past five years has made fan ran brilliant in the 2014 spring and summer Beijing international fashion week. RanFan's show is undoubtedly one of the best and best repercussions, and this is also the debut of the RanFan brand since its establishment. Speaking of the feelings after the first show, fan seemed relieved. "Finally finished the work," she said. "I am very nervous because it is the first time that I have done so. I have no experience. There are a lot of unexpected situations and I don't know how to deal with them." At the same time, she also expressed gratified, after all, there were many first-line stars and editor in chief of fashion magazines to support them. In the early years, RanFan was not always inclined to hold fashion shows. Now fan ran felt that it was time for her to use the word "situation". In just a few years, the domestic market environment has been very different from that before. No matter the diversification of sales channels or the public's awareness of original design, it has been greatly improved. For independent design brands, this is undoubtedly a good time for greater development, but the most important thing for designers is to be able to speak with their works. {page_break}

RanFan2014 spring summer series, with "light" as inspiration, conveys full love and warmth. On the basis of previous styles, it appears more approachable and elegant. Because "light" gives people the feeling of light and transparent, so fan ran in this series of blue, white, apricot pink and other light color system is the main color, the light tones of several colors mixed, scattered, evenly distributed to accessories and clothing, so in the blue and apricot pink parts also appear white, looks like milkshakes are rich and mild. In addition, according to the characteristics of different fabrics, she mixed lightweight and transparent materials with stiff fabrics to form a contrast of material. This kind of soft beauty with "toughness" is also a major feature of this series. In this way, the collocation of spring and summer costumes will be more interesting, and will be more consistent with RanFan's consistent strength.

The whole show is based on the two characteristics of "light" and "color". Visual focus Mixing milk powder with phosphor and pressing a row of blue and light yellow cones on the T platform looks hard and sharp, but after being kicked away in the show, it forms a dazzling divergence like a bright star in the dark. Fan Ran said, "light" is very abstract, and it is difficult to convey this information to the audience and our guests. So my design and my art friend Unmask team took into account that we had to make a very interesting stage device to convey information to them, and our stylist also gave me great help and support. All these rich and interesting ideas, including the invitations on the conference invitations and the fluorescent pictures of the space, printed on the gift bags, are all aimed at emphasizing the brand spirit of RanFan. Behind the seemingly soft visual image is the independent and persistent spirit of experimentation. In the face of challenges and difficulties, we constantly break through ourselves and bloom lasting and brilliant talents.

The two knitted sweaters displayed in the conference were actually made of real silk. The production process was particularly complicated: first, the stripes were printed on silk fabrics, then the printed silk was cut into strips, then the strips were beaten into rolls and woven into real silk ropes. After several processes, the YISHION was knitted into "sweater" by hand with this special silk rope. Through the above process, the effect of local silk drawing is made, and the lightweight silk fibers are as graceful as candy floss. In this series, fan ran first adopted the printing design to match the lightweight fabric, like the light shone on the curtain through the curtain, very romantic. In addition, there are quite a few elements behind the various dots designed in the conference, some of which are made of small pieces of laser cutting leather, and a geometric shape with unique visual effects. The white dots with different sizes are all made of white beads that are hand sewn on garments. The shirts with circular patterns are designed for double decks, and laser engraving is used to create hollowed out parts of the outer layer. The overall tailoring is chic and refined, and the subtle flow of delicate veins can be seen in the nuances. As for the specially comfortable milky white coat, it is made of a real leather made of cream like texture. It is both soft and lounge.

When it comes to the idea of the new season, fan says it is to "share love" and reflect the perception of love in the light. Many people feel that the design changes in RanFan over the past two years are very large, more and more gentle and natural, and more and more emotional expression. Fan believes that this is very much related to being a mother. "How can we say that now, unlike before, it is so much more gentle for society and many things, and now it is more temperate, more enjoying family love, enjoying the love of children, enjoying the help and support of people around, and I would like to convey this information and feelings to you, and I hope I can give you feedback." When asked about the reasons for the smooth development of RanFan over the past few years, fan ran attributed it to "good luck". "I think we are lucky indeed. Everyone helps me. I should be lucky enough to be noticed and given so many opportunities and assistance." In the process of chatting with fan ran, she could feel her heart full of love, and she never stint to express this love. She is always grateful to those who have helped her. She has been through trials, challenges, growth and metamorphosis all along, and this love has never been obliterated in her mind, and her love for the world and others is meticulously placed in every design work. Perhaps we can say that this is also the best witness to love.