Yu Xingxiang: I Want To Make The Online Paction Of Fu Lai Ya More Than Entity.

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< p > "I will make online trading more than entity share" in the future. In the face of my own mature business entity shop, I hope this year's new year's prayer. Yu Xingxiang can see that he has already launched his own three years of e-commerce, but three years ago, he dared not think so.

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< p > Yu Xingxiang, general manager of Textile Co., Ltd., Keqiao District, Shaoxing, has been engaged in textile business for more than 10 years, mainly engaged in compact spinning, tencel blended, high ramie, high density high density cotton fabric and finished products.

After many years of hard work, "Fu Lai Ya" has gone out of its own way in China Textile City, which is gathered by textile enterprises. It has been recognized as a well-known trade name in China Textile City.

However, with the gradual loss of the competitive advantage of traditional textile market, more and more offline textile enterprises begin to choose the network as a platform to open up new markets.

Yu Xingxiang, like some textile companies, began experimenting with the Internet and expanding sales channels.

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< p > < strong > 2011, test the water electricity supplier to feel the stone crossing the river < /strong > < /p >.

< p > in fact, Yu Xingxiang has tried Internet marketing earlier, but in his own words, "always go all the way and end up with nothing". He has tried some textile websites, such as company yellow pages, product displays, website advertisements, etc., but it is only limited to publicity and publicity, and has not invested continuously, and naturally has not seen how many benefits the network brings to itself.

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When p was over 2011, a salesman found him and invited him to join the new online Textile City.

"At that time, it was also a trial of mind, and opened online shops in their grey cloth market. But then I felt more and more different about their team. They would give me a lot of suggestions, advise me how to take care of my shop, and recommend which marketing tools I should use to promote them, because of their continuous guidance. In this process of feeling the stones, my own e-commerce operation team has also been gradually established, which is very important for my future development of e-commerce.

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< p > < strong > 2012, but the market is not optimistic, but it obscure the "/strong" /p.

< p > 2012, the demand for international market shrinks, the domestic demand market slows down, the cost elements continue to rise, and various unfavorable market conditions make many enterprises suffer from difficulties.

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Turning point year, on the one hand, we began to calm down from the fanaticism of pursuing speed and scale growth, readjusting our development ideas, and gradually began to shift from the big to the new products with high technology content and green environment, and excavated our core competitiveness in the market. This is a battle we fought from products. On the other hand, it may be after a year's accumulation of efforts, and with the ever expanding propaganda of the online Textile City, our sales volume of the textile market on the Internet has obviously increased, and it has also led to the business of the retail market. New customers have contacted us through various channels such as telephone, e-mail, online shop and online message, and talked with us about orders. < p > Yu Xingxiang recalls, "this year is for us.

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< p > > on the road to explore the electricity supplier, "rich and beautiful" Fu Lai ya, has also been recognized by the industry, ranked 2012 in the online textile city ten big storm business list.

For this title, Yu Xingxiang feels that this is the result of his two years' efforts of his and his e-business team. After contacting with many textile business enterprises in Beijing's award ceremony, he also felt that the popularity of e-commerce in the textile industry seems to be more and more concentrated.

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< p > < strong > 2013, my online trading volume increased by 20% < /strong > < /p >.

< p > 2013 online pactions increased by nearly 20% over the same period last year. This is a 2013 business card pcript given by Yu Xingxiang. "In fact, there is such a growth rate every year, but now the base is bigger, and the total volume of pactions generated is more."

Now we can open the shop of Fu Lai Ya's online Textile City. We can see the exhibition and factory scale display of Fu Lai Ya's well decorated shop. There are 20 product lines, including "full stretch of satin", "cotton yarn card", "rayon poplin", "cotton elastic twill" and "special variety", which sell more than 300 products online. Each product's name, composition, yarn density, door width, quantity and price are clear at a glance.

"Our original customers are basically in the area of Jiangsu, Zhejiang and Shanghai, and now they are expanding a lot. Even Xinjiang has our customers."

Yu Xingxiang said with a smile.

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< p > asked about Yu Xingxiang's three years of business development, he pointed to the slogan "professional, efficient and trustworthy" written on the online shop.

"This is not just writing and decorating the facade. These are the deepest feelings for me in the past three years."

Yu Xingxiang believes that the textile business is very important for professional staffing. First, we need to understand textiles. Two, we need to understand the laws of the operation of e-commerce. He has made an analogy. "In fact, online business is the same as the retail market. The stores need to be staffed to contact the visiting customers. We also need salesmen to go out to expand our customers. The online shops also need customer service personnel and operators to take care of them, and we need to use all kinds of marketing tools to promote the shops and products."

Second, to be efficient, he believes that customers choose online pactions in order to improve their efficiency, so for their suppliers, customers must experience this advantage before they continue to use the online approach, such as timely updating products, timely response to customer service, or even early delivery.

The third is to be honest, "in itself is the trade on the Internet, the first contact, pposition thinking, if I am a customer, what I trust you and do business with you, so we must strive to eliminate the customer's distrust, and control the quality of products well. There is such a rule in our company that it is higher than the requirements of customers."

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< p > < strong > in the future, I want to make online pactions more than entity < /strong > /p >

< p > reviewing the development of the electricity supplier in the past 3 years, Yu Xingxiang has no regrets. "The e-commerce in the textile industry is not as good as those in the terminal products. Correspondingly, its effect can not be measured only by online pactions.

Corporate brand promotion, customer development and promotion of physical market pactions are included.

Next, Yu Xingxiang said that they will start making customization online, because the profit of customization is higher, and the cost of online customized services is lower.

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< p > as an old member of the textile market in the 3 years of the online textile market, Fu Lai Ya has witnessed the rapid development of the grey fabric market since the beginning of the year. From the first more than 100 members to the present thousand members, the price trend of the grey fabric market has increasingly become the reference basis for many gray fabric suppliers to understand the market situation. The maturity of the gray fabric market has also given the rich confidence. "In the future, I want to allow online pactions to exceed the share of the entity". Yu Xingxiang said it is very light but firm, and is in the finer decoration of the Fu Lai Ya market, looking at the rows of rows of cloth on display, but Yu Xingxiang has begun planning blueprint on the Internet.

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