Exclusive Interview With WH European And American Brand Collection Creator Wei Hunter

< p > Wei Hunter, once an influential clothing brand leader in the domestic apparel industry, in 2008, she reluctantly gave up the brand that she devoted to her efforts to emigrate to the United States and pursue happiness.

In the five years she lived in the United States, she never gave up the clothing industry she loved and constantly studied and accumulated foreign fashion resources.

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< p > > span id= "1392644030103S" style= "display: none" > /span > strong > reporter: what have you been busy with for the past five years in the United States? Why do you want to create an international brand exhibition hall in Shanghai?

< p > Wei Hunter: I am a restless person. As soon as I arrived in the United States, I opened a clothing boutique in the most famous shopping mall in the local area, so that I could enter the American Apparel circle as a buyer. It took me two or three years to understand the American Apparel Industry from the market operation to the brand structure. At the same time, she accumulated a lot of resources for designers and sales showrooms, and also made many acquaintance with the boss of the famous women's clothing brand in the United States.

After a period of operation, my shop was very famous, and the most authoritative newspaper in the locality went to the store for coverage.

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< p > in the next two years, I also helped domestic brand women's clothing enterprises as merchandisers, consultants and buyers. They often went to Europe to attend exhibitions. They had the richest resources and advantages in the world's clothing market. I took advantage of these opportunities to absorb and learn more, and knew the structure of many European and American two or three line brands.

At the same time, I go to China several times a year, keep close contacts with the Chinese market, and I know very well about the market and trend of the domestic clothing market.

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< p > in the process of contacting with the international clothing market, I find that many international brands have intention to enter China. However, there is no channel. Therefore, I hope to help good brands enter the Chinese market, recommend to China's channel providers, and develop the Chinese market in the form of collective stores. Shanghai is the largest window of international brands, so our exhibition hall is the first choice for Shanghai.

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< p > < strong > reporter: you have many resources in the fashion industry. Why do you choose to introduce and represent international brands? < /strong > /p >

< p > Wei Hunter: I have gone through fifteen years of clothing career as representative of the international fashion organization, the design company, the self created brand, the American boutique, the international buyer and the brand design consultant. It should be regarded as an expert in the women's clothing industry. I have a great understanding of the European and American brands and Chinese brands as well as the women's clothing market in Europe and the United States. What they have been trying to do can maximize the integration of resources and make the best use of their strengths, and have a certain influence and significance in the fashion industry.

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< p > at present, domestic a href= "http://www.91se91.com/news/index_c.asp" > clothing market < /a > brand homogenization is very serious, and the market is also saturated. Excellent channels and agents across the country are also looking for differentiated products and excellent international brands. Consumers also want to buy international products with reasonable price and first-class design quality. The purpose of "WH European and American brand collection" is to integrate the best international brand essence with the retail price of the domestic first-line brand, and to develop the Chinese market in the form of a collection store.

The "gathering shop" trend is unstoppable in China, and this is the best time to enter the Chinese market.

Our positioning is very accurate and clear, and is also in line with the development needs of China's retail market.

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< p > < strong > reporter: at present, there are more and more foreign brands exhibition hall in Hongkong, Beijing and Shanghai. What are the different advantages of "WH showroom" compared with them? < /strong > /p > P.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Wei Hunter < /a >: first of all, different business models, we aim to build chain store brands.

Brand collection store has a long history in Europe and America, and it is a retail mode dominated by the retail market in Europe and the United States. But it is still in its infancy in China, mostly in the embryonic form. It belongs to the private boutique. It can not play the brand effect, and the channel of goods is not competitive.

In fact, the benefits of brand collection shops are very obvious. Adopting the collection store mode can not only make more brands share the pressure of store rent, reduce operating costs, but also increase the stay time of guests, thus improving the turnover rate.

Because of the multi brand combination operation, the survival of the fittest is always possible, and the agents themselves have the initiative, which greatly reduces the risk of investment.

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< p > Second, all brands are selected by myself. They have absolute superiority and competitiveness in products. They are designed by world level designers. There are no similar brands in Chinese market, and they are difficult to imitate. They are unique in color, flower shape and fabric.

These brands are of fine workmanship and high quality, while the price is similar to that of the domestic first-line brand clothing.

As I am stationed in the United States, I will continue to discover good brands and introduce China.

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< p > Third, professional buyer team, precise positioning, we have a professional buyer team, according to the needs of different regions of the Chinese market to combine different products, the core is "close to the market".

With strong human resources and rich buyer experience, we are fully confident of choosing the right products and ensuring the selling rate of our products.

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< p > < strong > reporter: in the next few years, can we disclose the development plan and vision of < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > WH "Europe and America brand collection < /strong > /a > strong >"

< p > Wei Hunter: in the future, my goal is to integrate the world's fashion resources and create the first collection store brand in China with the same concept of agents and distributors.

The agent directly orders the brand business with the unified supply price abroad, saves the profit earned by the intermediate total agent or wholesaler, reduces the cost to the minimum, and the channel shrinks to the shortest, and the agent gains more profits.

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< p > by integrating international designers resources and domestic production suppliers, we will launch popular products, replenish goods and increase sales volume in the coming quarter, so that agents can have more profit margins.

Customer sharing and inventory sharing between agents can pfer goods to each other and reduce inventory pressure.

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After P has begun to take shape, agents can negotiate to get the total distribution and production rights of Chinese brands, that is, Licensee, which can greatly reduce costs and ensure adequate supply.

Our goal is to go public in 2020, and each agent is a shareholder of the company, sharing interests.

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< p > in addition, we invite American designers and collocs to provide customized services to customers and provide Styling services to VIP customers.

Customers can see products sold by all stores on the website, and the website regularly releases the latest fashion trends and collocation information.

We will also use e-commerce platform to promote and sell products, expand brand awareness and expand membership so that more women can buy the right products and enjoy the most advanced services in WH collection stores.

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