Six Steps Of Marketing Experience Of Clothing Sales

< p > for terminal garment enterprises, to successfully use experiential marketing, we need to do the following five steps: < /p >

< p > < strong > the first step is to identify target customers.

< /strong > < /p >.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > experiential marketing < /a >, the target customers should be targeted at the same location as the brand so as to improve the efficiency of marketing.

Before implementing experiential marketing, customers should be subdivided, and different types of customers should be provided with different ways and different depths of experience.

At the same time, for different customer groups, there should be a priority.

Under normal circumstances, we should allow people who are receptive and easy to influence others as step customers.

Through experience promotion, we can influence the entry of target customers.

< /p >

< p > < strong > second steps, analysis and understanding < a href= "http://www.91se91.com/news/index_c.asp > target customer < /a >.

< /strong > < /p >.

P is the key to success. To achieve experience, we must have a detailed and in-depth analysis of the target customers, understand what the characteristics of the target customers are, where the demand is, what they are worried about, what they are concerned about, in short, the more in-depth understanding of the target customers, the easier it is to achieve a good experience.

< /p >

< p > < strong > third steps, determine the theme and specific parameters of the experience.

< /strong > < /p >.

"P" experience must be around a subject, not a random experience. The result of random experience must not reach the purpose of marketing.

Clothing brands can design experience activities around culture, fashion and art, and create and describe a story or a theme.

To focus on theme experience, we must set specific parameters to enable customers to make a good and bad judgement based on these parameters after experiencing.

These parameters are designed by the marketing side.

When designing parameters, we should grasp where the customers' demand points are, and these demand points are parameters.

For example, the bright colors, quality and comfortable clothing are the parameters of experience.

< /p >

< p > < strong > fourth steps to design environmental experience for customers.

< /strong > < /p >.

< p > after knowing the customers, we need to design the experience of the environment.

The experience of design environment must be based on the customer's perspective. The environmental experience designed to create a good atmosphere of experience can cater for the customers' aesthetic taste, care for the customers' inner feelings, and satisfy the customers' experience and enjoyment.

Terminal environment experience design includes two parts: commodity display and atmosphere manufacturing.

< /p >

< p > 1. < a href= "http://www.91se91.com/news/index_c.asp" > commodity display < /a >.

Commodity display is an important part of consumer experience terminal environment settings, including window display, shelf goods display and so on.

The purpose of commodity display is to provide convenience for consumers and stimulate consumers' buying behavior, known as "silent salesmen".

Clothing commodity display should have seven basic principles.

< /p >

< p > 2. store atmosphere manufacturing.

It refers to the various factors that are utilized by the space design of the store, and its purpose is to influence consumers' emotions and the following behaviors.

Enterprises can influence the consumers' sensory responses by adjusting the visual aspects of the store atmosphere (including color, brightness and shape), hearing (volume and tone), smell (smell and freshness) and tactile (softness and temperature) and other aspects, and urge them to generate more purchasing behaviors in the pleasant background.

< /p >

< p > < strong > fifth steps to enable target customers to experience.

< /strong > < /p >.

< p > the protagonist of this stage is the customer. What the enterprise needs to do is to do the related services well and record the information of the experience process.

This stage is the focus of experiential marketing, and also the basis for customers to make judgments.

< /p >

< p > < strong > sixth steps to control and evaluate.

< /strong > < /p >.

< p > in the process of implementing experiential marketing, the unreasonable aspects should be adjusted in time to facilitate the smooth operation of the experience.

Conclusion should be made in the end of experiential marketing.

Determine what the effect is, whether the customer is satisfied, whether the customer has a deeper understanding of the enterprise's goods or services, and whether it embodies the theme of the experience.

On the basis of the assessment, we can accumulate experience and lessons for the next round of experience.

< /p >