Marketing Team Must Have The Characteristics Of Executive Power

< p > the letter to Garcia and the "no excuses" of the West Point of the United States actually emphasize executive power.

But this is the ideal executive power.

As a marketing team, if we want to really enhance executive power, we must proceed from reality and grasp execution one by one, so that execution will not fail.

Execution is related to the success or failure of an enterprise. If we want to build the executive power of < a href= "http://www.91se91.com/news/index_c.asp > marketing team < /a >, we must establish a concept, adhere to the four principles and use a good tool.

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< p > < strong > establish the concept of occupation < /strong > < /p >

< p > Why did the marketing team fail to perform effectively? The well-known marketing expert < a href= "http://www.91se91.com/news/index_c.asp" > Huang Xian Ren < /a > thinks that many times, it is very difficult for the team members, especially the team leaders, to have a correct understanding of the executive content, even though some team leaders are afraid of them.

In order to improve team executive ability, as a leader of marketing team, we must establish a professional concept.

The head of marketing team must set an example and follow the example and example of execution so as to make the decree unblocked, thereby leading the whole marketing team to perform.

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< p > < strong > adhere to four set rule < /strong > < /p >.

< p > insisting on the four rules is the core and key to upgrade the < a href= "http://www.91se91.com/news/index_c.asp" > execution power < /a >. The so-called four rule is to execute the target, decide the responsible person, set the standard and set the examination.

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< p > goal setting.

It is necessary to clearly implement what.

We should have the content of execution, that is, the goal of execution.

That is to say, in order to improve and strengthen executive power, we must first formulate the implementation goals.

For example, the annual sales target is to execute the target.

At the same time, if we want to improve our executive power, we must also be good at breaking the sales target into executable sales targets. The sales target is a "strategic" goal, and the strategy is impossible to execute, and we must break it down into "tactical" action, that is, sales target.

For example, the sales task of 1 million yuan per month is a sales target, and the sales target can not be implemented. Only by decomposing it into every salesperson, every market, every customer, and every variety, can the sales target be truly realized.

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< p > responsible person.

If we want to better implement the sales target and do not appear that everyone is the target, but everyone is not a target bearer, we must clearly identify the specific undertaker of the target, that is, to determine the executive target or the responsible person. We can have the direction and carrier to achieve the goal only by breaking the target to the responsible person and the target bearer.

To identify the responsible person, we should also pay attention to one problem: to be good at communicating and carrying out the objectives accurately and accurately, not to interception and distorting, to minimize the information channel and information collection, and to communicate with each other so that everyone can accept goals and instructions calmly.

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< p > standard.

If the work pointers are to be carried out smoothly, it is necessary to work out practical standards.

The implementation of standards should follow the SMART rule. It should be scientific, quantitative, concrete, practical, executable, assessment and time consuming.

Specific executable standards have been worked out, and the contents of execution have been established. If deviations occur in the execution, reference can be made to rectify the deviation in time and avoid being biased for too long.

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< p > assessment.

A lot of implementation is not effective, often with no assessment or assessment is not in place.

The key to execution is assessment. The key to assessment is implementation. We must have goals, standards, inspections, implementation, and process management. We must establish a fair, open and fair incentive mechanism, carrot and stick, reward and punish the poor, hard to grasp the management of the wrist, and set up two typical models of positive and negative, so as to enable the implementation to be carried out without becoming a mere formality.

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< p > through the four decisions, as a marketing team, you can clearly define the goals and standards, and bind the target through responsibility to people, through the examination of a pole in the end, so that the implementation of standards, assessment, so that the implementation can be carried out.

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< p > < strong > use a good tool < /strong > < /p >.

< p > to enhance executive power, a manager should also use a good tool, that is, PDCA management cycle. Through the use of this tool, we can constantly sum up and constantly improve, so that the quality of execution is even higher.

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< p > Plan, plan.

That is to say, the target execution plan should be formulated, and the specific responsible person, completion time, work steps, marketing plan and so on, through the formulation of a complete sales plan, so that the implementation can be followed, and there is a law to follow.

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< p > Do, execution.

After the plan is made, it must be carried out in a systematic and orderly manner. This link is the key. Only if we do it on a down-to-earth basis, can we accomplish our goal.

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< p > Check, check.

We should pay attention to process monitoring and management, details decide success or failure, and find out where to deviate from the target by checking the progress and problems of the sales plan.

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< p > Action.

Perfect.

That is, correct the deviation according to the direction of deviation, so that the target will develop in a predetermined direction.

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< p > through PDCA management cycle, managers can check and improve goals, so that sales objectives can be successfully achieved.

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< p > executive power determines the success or failure of an enterprise, or even the rise and fall of an enterprise. As a manager, only by having confidence in the sales target, straighten out the mindset, correctly understand and implement various indicators, can the executive ability be truly improved so that the marketing team can be invincible, so that the cohesive force, centripetal force and combat effectiveness can be enhanced, so as to win the market and win the market.

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