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Lafayette Department Store Concussion Buying System, China'S Prospect Is Unpredictable

2014/2/24 14:48:00 97

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Old Buddha High Level Shock Buyer System

the responsible person of Xidan's old Buddha said in an interview with reporters that the earthquake of senior officials of Paris's Lafayette department store did not have an impact on Xidan Buddha in China. At present, Xidan's old Buddha is operating normally.

Less than a year ago, Nicola Uze Houz CEO, Nicolas Houz e, made bold reforms in the Department of Lafayette department, showing her dissatisfaction with the current operation of the Department of Lafayette department. Is it possible for the two year old Buddha to enter the Chinese market in 15 years?

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Less than a year after taking office, Nicola Uze, chief executive officer of department store department in Paris, began the reform of iron and steel industry. P

Galeries Lafayette, a French department store, was pliterately plated into "Buddha" by the Chinese people. It was born in 1893 and occupied 40 of Osman Avenue, next to the The Paris Opera House.

It used to be a magnificent palace decoration, especially its representative Byzantine giant carved gold dome.

February 17th, the reporter learned that since March 2013, when Nicola Uze became chief executive of the Department of market of the Department of Lafayette department, he could not wait to reform the Executive Committee of the group shopping mall. First, the number of members of the Executive Committee of the department store was reduced from 12 to 8, and 8 people were subsequently dismissed.

data show that Nicola Uze is the son of Philip Uze Houz Philippe, the fifth generation successor of Paris's old Buddha's group. After the abrupt resignation of Paul Paul, the former president of the Department of Lafayette department last year, he became chief executive of the Department of market of the Department of general merchandise.

it is reported that the dismissed positions include chief financial officer, international sales director, beauty product director, marketing director, etc.

Nicola Uze quickly completed the new appointment to the executive committee members.

"P", "once a courtier and a CEO change a person, he will also make new plans for the future development of the company. It is normal for subordinates to disagree."

Ding Haozhou, President of China commercial management group, told reporters that the departure of the high-level group also indicates that Paris department store's future development strategy needs to undergo tremendous changes, which will directly or directly affect Future Ltd's development strategy.

the best example is that after senior executives changed their blood, Paris old Buddha announced that he would abandon the plan to buy house of Fraser of the old Department Store Group in Britain.

will the high level exchange of blood lead to a change in Xidan's old Buddha? In February 20th, the responsible person of Xidan's old Buddha told us that although there was a personnel earthquake at the senior level of Paris's old Buddha, the incident would not have any impact on the development of the old Buddha in Xidan because of the independent operation of the shop in Xidan.

it is understood that last September the opening of Lord Nicola Uze in Xidan, Beijing, is an important move for the new official.

Prior to that, Philip Uze has said that the Beijing store will be an experiment, and the company has already opened second branches in China.

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"we hope that the Xidan store can radiate the entire Beijing City, while the shops in Beijing can radiate the whole North China region. These are our plans."

Chen Huijun, executive director of Paris's Lafayette department store (China) Limited, said earlier in an interview with the media.

But in fact, the developing Buddha of Xidan is not as good as expected.

Recently, reporters visited the department store in Xidan, which is located on the north side of the Xidan shopping mall. Although the luxurious decoration of Xidan's old Buddha is obviously outstanding in Xidan business circle, the magnificent post-modern style is slightly out of tune with the surrounding environment. P

At the peak of customers' visit, there are few consumers who enter Xidan's old Buddha.

There is a sharp contrast with the large volume of passenger traffic, such as Han Guang Department store and Joy City, which has a large traffic volume in Xidan business circle.

for this reason, Liu Hui, chief consultant of Beijing Yi Retail Management Consulting Co. Ltd., told our reporter that the traffic volume of Xidan's old Buddha's department store was significantly lower than that of Xidan's shopping malls, and that the products of Xidan's old Buddha's department store were high-end, compared with the average price of Xidan business circle products.

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The majority of the main consumers of < --EndFragment-- > < a href= > http://www.91se91.com/news/index_c.asp > Xidan business district < /a > are mostly young people, but consumers who can afford the products of Xidan's old Buddha's department store are mostly the main market that is larger than 35 years old, and have a certain distance from the main consumers of Xidan business circle, which eventually leads to less customers and customers.

Liu Hui told reporters that in fact, there were some problems in the location of the site of Xidan's old Buddha's market. It should be selected in some places where high-end consumer groups are relatively concentrated, such as the Oriental new world or China World Trade Center.

for the problem of low flow of people, the head of Xidan's Buddha told reporters that the flow of people can not be the sole criterion for shopping malls and department stores, and the rate of bill of lading and shopping rate should also be taken into account.

In addition, other shopping malls have been operating for several years or even more than ten years, while the flagship store of Beijing has just been established for several months, and the comparison of simple numbers can not be fully applied.

earlier in the interview with Hongkong media, the Department of Lafayette department did not hide its ambitions, saying that Xidan's old Buddha should achieve sales of 50 million euros per year.

In this regard, the relevant person in charge of Lord Buddha's Xidan did not provide sales data to reporters.

< a > href= > http://www.91se91.com/news/index_c.asp > > will the Department Store repeat the first tragedy of entering China? /p >

data show that the department store opened the first store on a side street of Wangfujing in Beijing in 1997, and finally led to a serious deficit due to acclimatization, which collapsed in 1998.

"P", the two attack on the Chinese market, the old Buddha of Paris seems to have changed the previous "high-end" attitude and turned the mass line.

but when visiting the old Buddha in Paris, Xidan, reporters found that their products cost less than a few thousand yuan, and several million yuan.

There is still a certain distance from the popularity of Paris's old Buddha when it opened.

industry veteran told reporters that in Xidan, Beijing, because of the luxury tax rate of the mainland and the extra margin of luxury goods, the price of Lafayette department completely lost the advantage of the parent company.

< < a href= > http://www.91se91.com/news/index_c.asp > > buying system < /a > China predicament /p >

After P failed, he still chose to return. The essence of Lord Buddha's "buying system" remained.

However, although the buying system has been a mature operation mode abroad, it has encountered a dilemma in the Chinese market.

data show that the buyer system originated in the supermarket. At first, because the supermarket had no experience in running clothes, so experienced people should buy it, and this experienced person was called a buyer.

Buyers need to be responsible for the sale of goods, and the goods that are not sold well can not be returned to the manufacturers. This requires the market to have a group of buyers who are right in sight and understand the market and consumers.

Compared with other management talents, "buyer" is still a scarce type of domestic retailing industry.

In fact, in Beijing and Shanghai, most of the shopping malls and department stores in Beijing, Shanghai and other cities have a serious homogeneity and lack of competitiveness. This is because the domestic traditional department stores mainly carry out the joint mode, that is, the department stores introduce the brand manufacturers, which are operated by the latter, and pay a certain proportion of the sales "return point" to the former, and accept the business model of the former daily management.

Under the backdrop of weak development, the buying system is regarded as a straw to save the shopping centres and department stores under the joint venture mode.

compared with the current joint operation mode adopted by most shopping malls in China, buyers need sufficient funds in terms of capital.

Although the traditional department stores in China are facing serious difficulties of homogenization and low profits, they can not afford to test the water under the pressure of funds.

"from the definition, it is easy to see that buyers need to have a vision, the product is the best exclusive, and this is contrary to the traditional Chinese consumer shopping idea" goods than three concepts ". In the eyes of domestic consumers, the only thing is slightly more expensive.

Ding Haozhou told reporters that although according to the industry's forecast data, the level of Chinese consumers has already achieved the level of customization, otherwise it is actually an investment trap. At present, shopping malls such as Chun Tai Department store and other affiliate mode are more popular with consumers.