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    Lee Min Ho Endorsed Semir Brand And Launched The 2014 "Spring Day" Brand Campaign

    2014/2/24 15:02:00 243

    Lee Min HoSemirBrandEndorsementSpring DressSpring DaySemir Wechat

    < p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/24/20140224030300.JPG "/" < < > >


    < p > recently, < a href= "http://sjfzxm.com/news/index_s.asp" > Semir brand < /a > image spokesperson -- "male spirit" Lee Min Ho, opened the 2014 prelude to Semir's "spring day" brand activities.

    He will continue with Semir to brighten up the activities of "spring day", and collect the spring wish of the national fans through Semir WeChat, micro-blog and offline store platforms.

    < /p >


    < p > at Semir Wuhan meeting, < a href= "http://sjfzxm.com/news/index_s.asp" > Lee Min Ho < /a > dressed in Semir Ben Ji Chunzhuang, shared with her fans their own dressing experience.

    He said: "I like Semir's bright and colorful fashion products very much, and bring a bright color to the simple fashion style while bringing spring like happiness to us."

    Meanwhile, Semir's 2014 spring fashion show will be presented at the meeting.

    < /p >


    < p > < strong > predicts that the net profit of Semir clothing in 2013 is nearly 900 million, and the sales promotion of children's clothing is less than /strong > < /p >


    < p > it is estimated that the net profit of Semir clothing in 2013 is nearly 900 million. < a href= "http://sjfzxm.com/news/index_c.asp" > children's wear < /a > electricity supplier stimulating sales. Recently, Galaxy Securities released a research report on Semir costumes.

    According to the report, Galaxy Securities estimates that the net profit of Semir clothing in 2013 is nearly 900 million, and children's clothing and e-commerce business become two carriages that drive the growth of revenue.

    < /p >


    < p > Galaxy Securities estimates that the income of Semir clothing in 2013 is more than 73 billion, the net profit scale is nearly 900 million, up by nearly 5% and nearly 20% respectively compared with the same period last year. The main factor driving the growth of the income in 2013 is Bala children's clothing business. It is estimated that the retail sales of children's clothing terminal is increasing by nearly 20%, and the report income is 10%+. The income of Semir's casual wear business is basically flat and the number of retail terminals is increasing.

    < /p >


    < p > in 2013, the company's income of more than 73 billion was estimated to be less than a href= "http://sjfzxm.com/news/index_c.asp" > Barbara children's clothing > /a > 2 billion 300 million, the proportion of income gradually occupied 1/3 from the original 1/4, and the profit contribution was estimated to be 40%+.

    < /p >


    Less than P, Bala's products and age have been effectively extended over the past few years.

    At present, apart from Bala, the company also has mongdodo, minibalabala, Sarabanda and other brands.

    < /p >


    < p > 2013, Semir invested in the animation "happy dream" (2013 CCTV children's channel hot, more than 100 sets), the development of "dream town" and other cultural and creative industries (September 2013 Investment, October 2014 completion, estimated total investment), with the dream of small town investment and development, and indirectly, the company's children's clothing business development has a positive effect.

    < /p >


    < p > the main reason for driving profit growth over revenue growth is the low base of low gross profit on the basis of young stocks.

    < /p >


    < p > for 2014, combined with < a href= "http://sjfzxm.com/news/index_c.asp" > spring and summer order > < /a > data, Bala children's clothing increased by nearly 20%, and Semir casual wear went up to 10% after inventory growth. It is estimated that Semir's revenue in 2014 is expected to achieve two digit growth. Considering that Semir has a larger loss in 2013, it is expected to achieve 20%+ growth in 2014, and Semir's 2014 net profit is expected to be about 1 billion 80 million.

    {page_break} < /p >


    < p > in addition, the Semir electricity supplier group was formed in 5 and June in 2012. In the second half of 2012, the first half of -2013 was mainly clear stock function. In 2012, it realized 200 million revenue (inventory problem has been solved). In 2013, Q3 business development entered the second stage, that is, the same price on line and the same price, to Q3, and the sales of new products under the same line accounted for 1/3, and estimated that Semir's electricity business revenue was nearly 400 million.

    < /p >


    < p > Semir has a very clear idea of the third stage of the development of the electricity supplier. There is no difference in the "interconnection, interaction and interaction" between the US and the costumes. More is to do well the consumer interaction, achieve the integration of different channels, bring incremental to different channels, and have the incremental basis (including the increment for the franchising business), so as to solve the benefit sharing between the franchisees and the franchisees.

    < /p >


    < p > its online business will not exclude the possibility of launching independent websites such as LOVO or Bong, except for cooperation with various platforms.

    < /p >


    < p > recently, the market's most popular pursuit of search is its cooperation with < a href= "http://sjfzxm.com/news/index_c.asp" > WeChat mall < /a >, while WeChat's payment is still in development and testing stage.

    < /p >

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