Knowledge Of Home Accessories Shop

Modern people are very concerned about your decoration. Home Furnishing Environment, so opening a home accessories shop is a good choice. But home decorations shop also has a lot of matters needing attention. Now Xiaobian will popularize relevant knowledge to everyone.

　 First, the main aspects that need attention.

1, site selection

The biggest risk of opening home accessories shop is location.

Only by choosing the right place, can we ensure the source of the tourists and ensure the profits of the shops, otherwise everything is empty talk.

2, source of supply

The source of supply is the guarantee of product purchase channels. Creative products can be found in many domestic manufacturers, but it is difficult to place orders only from one manufacturer, because that will lead to too limited varieties. Because of their different specialties and different design features, operators need to find more kinds of product manufacturers, and select products with unique and innovative vision.

3, products

Creative home gift shop products can best cover many areas. It is suggested that investors should fully understand the basic development of the market at home and abroad and have a good view of purchase. Products should be rich, including at least home, modern office, personal products and other fields, including personality clock, fashion photo frame, trendy small household appliances, household products, creative stationery, lovers' articles, exquisite lighting, etc.

4, group buying

If you want to do better in business, you need to expand the group buying customer team. Creative products have double value of utility and gift. Many small and medium enterprises, private enterprises and foreign-funded enterprises are mainly young employees. At the same time, various kinds of publicity and internal activities are very frequent. If we can establish links with these companies and make creative products a souvenir or gift for company activities, it is also a good marketing channel.

　 Two. Experience in decoration and display

Different decoration styles give people different psychological hints. Home accessories shop should first create a kind of atmosphere that can keep people, followed by stimulating customers' consumption desire. The decoration is based on fashion and generous, and the cost is controlled within 1.5~2 million yuan.

1, store recruitment settings. Try to give people a strong visual impact, the color can be used in red or yellow, shop area designed to be large and exquisite, and do not hang too high.

2. Entrance and exit design. 20 square meters of shops can use 1 entrances and exits, the cashier should be placed in another direction. In the absence of windows, the open access can be used, and the layout of the store can also be better displayed. There are 2 passages in the store to facilitate customers to shop.

3, spatial layout. The layout of a store is generally made up of two basic spaces: first, commodity space, such as counters, windows, shelves, platforms, etc. Two is the space of the shop assistants and customers. The windows are mostly transparent glass doors, which can be designed according to the size of the storefront. The counters can be placed on the wall, and the shelves are placed in the middle to form two customer channels. The main passageway is between 2~4 meters, and the secondary channel must not be less than 1.2 meters. Window display should be the most conspicuous, you can display special products or mainstream popular products to attract customers. When the shelves are listed, they can be combined and collocated, or you can use the form of small commodity stacks to try to give customers a relaxed and natural feeling.

4, wall and lighting design. You can use light colored walls to decorate light coloured ornaments, or decorate the walls with mirrors to enhance the visual effect of the store area. Light should be bright but not too strong in the store. Red, orange, yellow and other warm colors can be used to enhance the three-dimensional sense of the shop.

In addition, shopkeepers can also play a warm and romantic music in the shop, which can effectively prolong the time of customers' stay. Meanwhile, in order to ensure the fresh air in the shop, it is best to add aromatherapy equipment.

Three, business strategy

Leaflets and banding patterns. Shopkeepers can print leaflets or distribute them in the community, or make banners displayed in the community. The shop name, shop address and telephone number must be printed on leaflets or banners. It is best to have product categories and prices of some products, as well as promotional activities being implemented.

1, publicity

Poster and display board mode. Shopkeepers can post posters in the shop and display activities outside the shop. It should be noted that in addition to identifying the business hours, the exhibition boards also show updates of activities in the store, such as free packaging services, new products listing and second-hand clearance.

2, marketing

Membership card. Can be divided into two grades, A card for one-time consumption of 500 yuan or more can be handled, holding this card customers, any time consumption of any commodity can play ten percent off, discount items can enjoy discount. The card consumes 1 yuan, accumulates 1 points, points 1000 points a year, delivers 68 yuan worth of merchandise, accumulates 2000 points, and returns 100 yuan. B card can be processed for accumulating total consumption of 500 yuan or more. Customers who hold this card except the special price goods, the rest of the products are all offered ten percent off benefits. The card per consumption 1 yuan, 1 points, 800 points a year, sending 48 yuan worth of goods, 1000 yuan, and 68 yuan.

Set up special zone. If circumstances permit, you can move out a place to set up a special zone. Such products can be made up of slow-moving products and new products with high profits. They should not be unified into a special price, and the original price and special price of each commodity should be marked out.

Four, thematic sales

Further subdivide consumer demand. For example, for young people to carry out "special iron to touch" activities, collecting customers to take the old iron art accessories to shop renovation or replacement, according to the cost of collecting fees, and each participant enjoys twenty percent off preferential purchase of an iron ornament in the shop, and can also carry out the "special cloth matching" activity for the middle-aged and elderly people. The owner can sell the high-quality pillow core with embroidery and carving pillowcases, and bind the price to ten percent off of the total price of the single item. In addition, it can carry out the "soft clothing up to man" collection activity.

　　 Five, holiday sales

Choosing festivals is a good way to promote sales, such as national day, labor day, and Spring Festival. Although it is a traditional festival, consumers generally do not have the habit of giving small gifts during this period. Therefore, shopkeepers can seize the season of gifts such as "Valentine's Day", "women's day", "mother's Day" and so on, and carry out various marketing activities.

Industry cooperation and cross industry alliance. Generally speaking, the soft loading company mainly provides the design plan for the customers, and will not hoard products in advance. Therefore, the shopkeeper can cooperate with the soft loading company and offer soft packing products at low discount. The shopkeeper should also cooperate with the neighboring shops to carry out promotional activities, and the members of each small shop can exchange with each other.

Six, business proposal

In the early stage of operation, we should try our best to purchase products with strong market pertinence. The products are practical and cost-effective, such as pillows, carpets, table lamps, etc. the decorative products can be properly matched, but not many. After all, most consumers still think that ornaments are gaudy and demanding, but they are not essential.

The main cost of home accessories in the past was Design But at present, many small ornament enterprises in China use the design of large enterprises or foreign products, which greatly reduces the factory price, for example, pottery jars with a market price of about 150 yuan, and the cost is less than 30 yuan. Therefore, brush up the reputation, many retail stores profit as high as 300% or even 500%, this is also a lot of small shop half off times the reason. This phenomenon is due to information asymmetry, but the market will always return to its original logic. Therefore, entrepreneurs should have a reasonable pricing strategy at the beginning of their operation, so as to keep a firm foothold in the future market changes.

Home accessories stores are more suitable for entrepreneurs who are sensitive to fashion elements. Of course, this requirement can be reduced to two or three line entrepreneurs, but generally speaking, although this project has broad market prospects, it does not look like it. clothing Shops and barbers are as routine as ever, and every customer's needs are built on the unique planning of the shop.