2014-2015 "China Culture Week" Starts In Shanghai

< p > February 23, 2014, the launching ceremony of "a href=" http://www.91se91.com/news/index_c.asp "China Culture Week < /a > was held in Shanghai at the same time with the 2014. China summer home furnishings fair. The" China Culture Week "series was hosted by the China Textile Business Association. Removing the basic characteristics of summer heat products, giving them more cultural connotations and taste of art appreciation, advocating people realize that compared with a series of problems caused by the use of air conditioning, the use of banquet is not only low carbon and environmental protection, but also can bring healthy life. < /p >
Lei Limin, President of P, China's < a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > Business Association summer cool products branch, delivered a speech at the launching ceremony and accepted an interview with reporters. Xia Liang people from all walks of life have witnessed the official start of the series of activities of "Chinese Culture Week". < /p >
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< p > the establishment of the "Chinese Culture Week" aims at turning consumption into a topic and becoming a matter of concern to consumers. Efforts should be made to create consumers across the country to focus on "mat culture" on this day, and to guide consumers' attention to the culture of seats. Persist in achieving the effect of promoting the cultural tradition of Guang Guang mat and expanding the consumption market share of summer cool products. < /p >
< p > it is learnt that the "China Culture Week" series will be held from May 18th to May 24th each year, as the Organizing Committee of the China Textile Association Xia Liang sub committee, which is responsible for the overall coordination and organization of the implementation of the series of "Chinese Culture Week" activities. Branch members and their agents, distributors (including electricity providers) as the main force, unified time, unified action. < /p >
During the event, a series of promotional activities will be launched. Through mass media, < a href= "http://www.91se91.com/news/index_c.asp" > Advertising > /a > and soft Wen propaganda, supplemented by direct mail, personnel promotion and other means to recommend the activities of introducing cultural week to the established customers, and by organizing the brand recognition Gala, the exhibition will be promoted, and the relevant websites will be established, so as to build a platform for the continuous promotion of the "Chinese Culture Week". At that time, the connotation of the Xia Liang industry will be expanded this week. By guiding consumers to absorb health information, fully understand the Chinese culture, and gradually expand the influence of "China Culture Week", we will finally realize the goal of returning to expanding the market and creating excellent brands. < /p >
At the end of the launching ceremony of P, Rayleigh min emphasized the need to unite the whole industry to publicize and promote the "Chinese Culture Week" as a window for the whole society to pay close attention to the culture. It became a holiday for consumers to look forward to. It became a platform for promoting and shaping Xia Liang pin brand, and became a great event for the whole summer cool industry! < /p >