Asian Outdoor Spring And Summer Show Will Be Held In China Next Year

< p > recently, the 4 day "a href=" http://www.91se91.com/news/index_z.asp "ISPO BEIJING2014" Tenth Asian sporting goods and fashion exhibition "/a" (hereinafter referred to as the Asian outdoor exhibition) closed at the Beijing National Convention Center.

According to the statistics of the organizing committee, there are nearly 600 outdoor high-end, winter and extreme sports brands from around the world. The products with high technology content attract the attention of outdoor enthusiasts and surprise them.

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< p > this year the exhibition has specially set up the "China NEW China new design brand" release area, helping the sporting goods industry to show the power of "China's innovation".

At present, China is the largest outdoor goods market in the world. It can be seen that the setting of this area is intended to allow the local outdoor brands of the largest market to participate in the market competition and grow rapidly.

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< p > according to the insiders, at present, the competition between Chinese outdoor brands is only between domestic brands, and is not involved in international competition.

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< p > strong > outdoor fashion > /strong > /p >

< p > with the increasing awareness of environmental protection and health, outdoor sports and leisure fitness have become the new way of life that people pursue. This also makes China's outdoor products market more prosperous.

At the same time, reporters found that outdoor products are "near" to fashion, from the name of the exhibition can be seen.

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< p > fashion outdoor brand from France, < a href= "http://www.91se91.com/news/index_f.asp" > CIMALP < /a > (Xi Marto) is a fashion oriented and functional enterprise that takes account of outdoor products.

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< p > CIMALP has been committed to the development of the Chinese market, trying to drive global sales and enhance brand awareness in the Chinese market.

On the basis of preserving the French pure design concept and combining with the needs of the Chinese market, the brand provides special customization for China's special population, special body shape and special requirements.

At the end of 2012, the CIMALP brand acquired the brand's lifelong management rights and agency rights in mainland China, Hong Kong, Macao and Taiwan. In the short span of two years after the acquisition, the brand's performance in China has been developing rapidly.

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< p > CIMALP1890 was created by the French MARSANNE family, which formally established outdoor brand in 1964.

From 1996 to 1997, CIMALP sponsored Laurence de la Ferri re re, outdoor a href= "http://www.91se91.com/" target= "_blank" > clothing "http://www.91se91.com/", making the latter the first woman in the world to cross the Antarctic continent alone.

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< p > according to the employees of the company, the target consumer group of CIMALP is not limited to people who are keen on outdoor sports, but also includes high-end consumers who like fashion and leisure.

They want consumers to experience the concept of "outdoor fashion and leisure fitness" in daily life and outdoor sports.

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< p > < strong > market or subdivision < /strong > < /p >

< p > Nanjing border city sports goods Limited by Share Ltd (hereinafter referred to as Nanjing border town) responsible person frankly, at present, China's outdoor products market scale between 15 billion to 20 billion yuan, it should be said that relatively small, but the market prospect can be expected.

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< p > is the prospect of China's outdoor products market. International famous outdoor brands are willing to come to China to participate in the exhibition, hoping that this platform can help them open the market quickly.

The first American Coleman (Coleman) has a history of over 100 years in the field of outdoor equipment in the United States. According to its global president, Robert, they are entering China because they see the great potential of China's outdoor market.

Outdoor sports products in China's overall market size is not large, Coleman is willing to accompany Chinese outdoor enthusiasts to walk through this "Enlightenment period", willing to use outdoor products like a hundred years of experience, integrate elements that conform to Chinese aesthetic and leisure habits, and promote the development of China's outdoor industry.

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< p > "the Sochi Winter Olympic Games being held in Russia will bring some positive effects on the outdoor products market."

One audience thought that the Winter Olympic Games and outdoor sports are strictly different.

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< p > but in the head of the border town of Nanjing, the outdoor goods market can be extended to such sports as skiing and extreme. China's outdoor products market can be subdivided.

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< p > the audience said that with the increase of China's market demand, international outdoor brands will develop targeted products according to the needs of Chinese consumers, and the competition between brands will be inevitable.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_z.asp > Asia Outdoor spring and Summer Exhibition < /a > next year in China, < /strong > /p >

This is the tenth year since the Asian outdoor exhibition was pplanted to China in P.

As the earliest outdoor industry exhibition held in China, the ISPO BEIJING exhibition provides a platform for many high-end international brands to enter and base on the Chinese market.

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< p > according to the high level of Munich Expo Group, since 2015, ISPO BEIJING will hold the spring and Summer Exhibition.

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Since its first session in Munich, Germany in 1971, P ISPO has held 74 sessions and is the most influential and largest comprehensive exhibition in international sporting goods and sports fashion.

In 2005, ISPO was pplanted to China. Since 2007, ISPO has officially moved to Beijing and held in Beijing every February.

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P ISPO, it is undeniable that ISPO BEIJING has set up a platform for Chinese outdoor enterprises, and has the opportunity to contact many famous high-end outdoor brands. But at the same time, many international high-end outdoor brands are also accepted by more Chinese consumers through ISPOBEIJING.

On the platform of ISPO BEIJING, the industry has seen that the international high-end famous outdoor brands attract more Chinese consumers' attention.

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< p > a senior outdoor enthusiast frankly said that outdoor sports need to be accumulated, not only with sufficient investment, but also a positive and optimistic attitude.

Attending exhibitions is not only to understand equipment technology, but also to understand industry information.

Previously, he was not keen on outdoor sports in winter. He had not tried many summer outdoor sports ISPO BEIJING. If he held a Summer Exhibition, it would be a good platform for understanding summer outdoor sports.

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