ISPO BEIJING 2014 Is Perfect. St.

< p > February 22nd, < a href= "http://sjfzxm.com/news/index_x.asp" > the Tenth Asian sporting goods and fashion show < /a > ISPO BEIJING 2014 (also known as "Beijing outdoor exhibition") successfully concluded at the Beijing National Convention Center.

It is understood that the scale of this exhibition is large, and the number of exhibitors brand has reached a high level.

The exhibition attracted many brands at home and abroad, including Mountain HardWear, The North Face, a href= "http://sjfzxm.com/news/index_x.asp" and "Pathfinder" /a.

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< p > > as a famous brand of outdoor products industry, < a href= "http://sjfzxm.com/news/index_x.asp" > St. Valentine's /a > Beijing outdoor exhibition, strong interpretation of "further new heights" signing Land Rover club, holding the children of the mountain "a href=" http://sjfzxm.com/news/ index_x.asp "Wang Yongfeng" /a "meeting and sharing theme" series activities, from the China Mountaineering Association Leadership, St. Valentine's company leaders, outdoor industry celebrities and friends from all over the country gathered at the St. Valentine exhibition hall, together witnessed the wonderful moments of St.

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< p style= "text-align: left > > strong > join hands with the first Chinese Mountaineering person to win the brand new height < /strong > /p >

< p > it is understood that since its establishment, Saint Valentine has opened an outdoor era from a totally new perspective, and has always insisted on exploring outdoor professional fields.

Through product research and development, brand image spokesperson's borrowing, cross-border cooperation and other ways, we constantly deepen and enrich the brand connotation of "hill there", advocating people to explore, release or discover new things in the open air.

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During the exhibition P, St. Valentine held a meeting to meet Wang Yongfeng.

Activities have been praised by many outdoor enthusiasts.

Wang Yongfeng said at the scene that for people, mountains are both a kind of attraction and a challenge; if two people have different mentality, their understanding is different.

But if we maintain a belief that we are brave enough to explore and not give up, that will be able to reach the summit at the same time.

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< p > "this is just like me and < a href=" http://sjfzxm.com/news/index_x.asp > St. Valentine's brand < /a >.

During the two years of cooperation, I defeated myself again and again, climbing mountains on the road of my life.

And San flare is constantly with good products, increasing brand influence, constantly refresh their brand height.

Wang Yongfeng pointed out that this is the conjunction point between himself and St. brand.

We hope that St. Valentine will continue to maintain a good momentum of development and eventually present a valuable national brand for the outdoor enthusiasts.

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< p style= "text-align: left > > strong > new products first, technology shining the world < /strong > /p >

< p > in this exhibition, St. Valentine's new products in autumn and winter in 2014.

The world's lightest rainbow coloring, the best survival experience of science and technology, and all outdoor equipment have been well received by the exhibitors.

Chen Zhenfeng, director of development of St. Valentine's outdoor products Co., Ltd.: the product design of this quarter highlights the main line of "a href=" http://sjfzxm.com/news/index_x.asp "peak hero /a" and "OUTGOING", and develops and designs products matching the brand tone, forming a clearer recognition in the market.

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< p > with the new products of autumn and winter 2014 - < a href= "http://sjfzxm.com/news/index_x.asp >" solar technology ski suit < /a >, for example, the St. Valentine's ski suit is different from traditional ski suit.

It has developed the solar energy technology effectively.

In the process of research and development, Santa Fe has fully considered the problem of lightweight and efficient pformation.

Using polycrystalline silicon solar chip, which is the world's leading technology 2~3 flexible solar chip, the conversion rate of 15.5% per piece, which is currently known as the highest conversion rate of solar thin-film technology.

The wearer can charge for mobile phones and MP3 in daily motion.

If there is no electricity reserve in bad environment, the clothing can establish an active charging device to ensure that the rescuers can be contacted in a short time.

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< p > in fact, after adjustment, the products of Saint fried are more consistent with brand attributes, which is conducive to the formation of higher recognition and recognition in the consumer market.

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< p style= "text-align: left > > strong > signing Land Rover Club playing" crossover collaboration "< /strong > /p >

< p > St. John's first took the lead in working with international brand "a href=" http://sjfzxm.com/news/index_x.asp "Land Rover < /a" to achieve cross-border marketing and jointly promote the development of public welfare environmental protection.

This breaks through the past single brand mode of public welfare, and also optimizes the environment of St. Valentine in the outdoor sports field.

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< p > it is understood that since its establishment in Beijing in 2003, Land Rover club has held various outdoor activities such as photo contest and crossing polar regions every year, becoming one of the most influential clubs in the outdoor sports industry.

The collaboration between St. John's and Land Rover club will precisely target the target consumer groups, further expand the popularity of the brand, and enhance the brand reputation.

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< p > St. Paul's goal is to promote outdoor sports and share outdoor sports with people who love outdoor sports, and become a high quality outdoor sports equipment supplier and brand operator.

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< p style= "text-align: left > > strong > look ahead and create the most outdoor brand of" grounding gas "< /strong > /p >

< p > lad outdoor group first put forward the concept of "Outdoors" in China.

Because of this forward-looking strategic plan, at present, San fried has laid an unshaken brand, advantage, product, channel and other advantages in the industry.

Other well-known brands in the market are barely at the stage, and can hardly surpass their accumulated advantages over the years.

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< p > Chen Jiatai said, < a href= "http://sjfzxm.com/news/index_x.asp" > St. Frey < /a > is an outdoor casual wear brand with affinity, advocating a more active attitude towards life and a healthy lifestyle, and striving to encourage more young people to "go out" and give them courage and encourage them to take action to release themselves in nature.

The attitude of "going out" is closely related to the DNA of St. Valentine's "excellent production technology" and the outdoor "Outdoor" product.

In the future, Saint brand will also pay more and more attention to fashion and keep closer to the development needs of outdoor sports with the participation of the masses as the main form while maintaining the world's leading high-tech products.

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At the end of the exhibition, Chen Jiatai points out that Saint Valentine will continue to make full use of the advantages of the perfect industrial chain with the core of Chinese shoes as the core, fully expand the company's business and production capacity, and continuously bring all kinds of high-quality outdoor equipment with high quality to outdoor sports enthusiasts, and build up a high-end outdoor sports brand based on human centered culture. Through the integration of eastern and Western cultures, China's outdoor sports industry has built a platform for dancing with the world's products. P

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< p > and for the prospect of the outdoor products industry, Chen Jiatai thinks: the future of China's a href= "http://sjfzxm.com/news/index_x.asp" > outdoor products < /a > market is bright, but the process is hard and tortuous.

The United States has a population of 300 million, of which 150 million are "Outdoors", so the United States is the largest outdoor market in the world.

China's outdoor population is also increasing. There are only more than 700 Alpine Club in the country, and more than 100 million people participate in outdoor activities every year.

"Outdoors" is a way of life. It is a manifestation of being close to nature. It represents a positive and optimistic attitude. It is also a way of life in the mainstream of the world.

In contrast to this lifestyle, outdoor goods market will also be greatly developed.

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