Si Jie Global Recovery Interrupts Brand Or Becomes A Big Road Product

< p > February 22nd, it is reported that the top executives of Zara entered the market for reform, which made the market look forward to recovery, and share prices had been popular in the past.

The interim results released yesterday showed that business improvement was not sustainable in the first quarter, because the worse business in China and the Asia Pacific region, the turnover in the first half of the fiscal year was 6% down.

The group has to rely on large scale shops to cut costs, so that it can turn into profit and net profit is recorded at 95 million yuan.

Management is more likely to predict that business will still be difficult for the next half of the year and sales will continue to go back throughout the year.

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< p > the company resumed dividend payments of $0.03, while no dividend payments were made during the same period last year.

The stock rose nearly 3% yesterday, after a sharp fall in performance, but it still rose to 0.7% and closed at 14.68 yuan.

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Less than P, the sales decline in the first quarter of September last year narrowed by 0.8% compared with the previous quarter.

However, the second quarter's stamina continued, and recorded a 10% decline, dragging down the overall turnover in the first half of the year by more than half of the total, to 12 billion 800 million yuan.

However, during the group's retail and wholesale levels, 97 and 1305 retail outlets were reduced, and other operating costs were cut. The operating expenses were reduced by more than 1 billion yuan.

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< p > < strong > sales in China and Hong Kong fell 20%, Europe's Micro rise < /strong > /p >

< p > the group currently only has less than a href= "http://www.91se91.com/news/index_c.asp" > Europe < /a > Asia Pacific and the two major markets in Asia Pacific, and its contribution to Europe accounts for nearly 80% of its revenues. Its revenue has risen slightly by 0.1%. Its performance is only flat. However, the group still has a 3% increase in Germany, the largest market in Europe; the Asia Pacific region has dropped 21%; the Chinese region, which the group regards as the core market, has fallen 22%, and Hongkong has also fallen by nearly 20%.

Many members of the public and free travellers visited this newspaper. Many respondents believed that the clothing and brand of the company had lost its appeal.

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< p > strong > CFO: because a href= "http://www.91se91.com/news/index_c.asp" > retail < /a > area < /strong > /p >

< p >, however, Deng Yongyong, chief financial officer, explained that the decrease in regional turnover is related to the decrease in retail area.

During the period, the net sales area in Asia decreased by 11.6%, while the wholesale controllable area decreased by 22.7%, especially in China.

Chief executive officer Ma Hao Si pointed out that after the closure of the loss shop in China, the group can concentrate on developing profitable shops.

In addition, the group has hired Bernard Mah, former executive chairman of China's region, as the managing director of China in the District of Mah.

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< p > strong > CEO: it is more difficult to make profits in the second half of the year when it is difficult to save the cost. < /strong > /p >

< p > MA Hao Si said that the group will continue to seek room for cost saving in order to improve productivity and operational efficiency.

But there will be less room for cost savings in the future, and the trend of business volume will drive the overall performance.

However, because the second half of the fiscal year (January to 6) is spring and summer, consumer spending is usually less, and the selling price of products is cheaper than that of autumn and winter. It will be more difficult to make profits in the second half of the year.

Coupled with a continuous closure plan, the annual business volume is expected to decrease slightly.

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< p > < strong > almost abandoning the closed shop in Hong Kong Island has not been stopped yet. < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > "Jie Jie" /a "Esprit" logo, once a symbol of the trend, sought after by Chinese Hong Kong stars.

However, in the hearts of the Hong Kong people, this old tide card has been reduced to a mere "miscellaneous goods".

Si Jie is almost completely abandoned in Hongkong. The huge Hongkong island has more than a million people, but only a branch in North Point or a special bulk market.

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< p > < strong > Hong Kong Island shop only North Point special price < /strong > /p >

< p > according to the website, there are only 14 branches in the territory, including 3 outlet bulk lots.

Hong Kong Island has been completely abandoned, and several shops in Tongluowan and central have been closed. It is only a outlet of new capital department store in North Point.

Deng Yongyong, the chief financial officer of Si Jie, said that by the end of December last year, the group would close the existing 59 stores around the world according to the plan of closing stores announced last year.

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< p > for the decline of Sijie, the dragon of the public regrets that Esprit was the favorite brand of Hongkong all over the world a decade ago. A Esprit Logo appeared to be "good". But now there are many brands that can be chosen at the same price, so it is no longer special, even because the style can not keep up with the trend and is regarded as a "big road".

However, he said that if he had a clearance sale, he would go to see it when he was passing by. "Sometimes he can buy a good leather bag within two hundred yuan, which is better than the brand name."

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