Low End Luxury Goods Become Popular High-End Luxury Goods Market Downturn

< p > < strong > the acquisition and merger of luxury goods is not easy > /strong > /p >

< p > 2013, LVMH and Kering respectively succeeded in acquiring Rollo Pijana (Loro Pia Na) and Milan fashion jeweler Bao Malando (Pomellato).

According to experts, in 2014, the major fashion companies will go all out to reverse the declining sales of famous brands including Louis Vuitton[micro-blog and Gucci Gucci[, and the subsequent acquisition and merger of luxury goods industry will soon become a reality. In 2014,

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In the first year of 2014 P, Versace (Versace) decided to sell its consumer spending on Versace's 20% consumer life, which became the first acquisition this year.

Blackstone and C CMP of Morgan chase and Italy Fon are competing to join the competition.

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< p > in the past few years, Italy's famous and independent brands have always been the object of analysts' prediction of mergers and acquisitions.

Armani (Armani), Du Gabbana (Dolce& G abbana), Zegna (Ermenegildo Zegna), Tods and Bruneno Kuchinelli (Brunello Cucinelli) all escaped the prediction list of industry observers. Chanel [micro-blog] is the most popular brand of the French elite.

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< p > however, takeover and merger is not based on temporary interest or chatting, but still has great difficulties in actual operation unless the other party has inherited problems and is in urgent need of external funds.

Louis spent 10 years until the owners of Bvlgari (Bulgari) decided to attract external capital in order to grow in 2011.

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< p > < strong > China < a href= > http://fz.sjfzxm.com/ > market < /a > sales performance is not optimistic < /strong > /p >

In 2013 P, luxury consumption, which has always been on the rise, suddenly stagnated.

In January, a Bain&C OMP a N Y released a study showing that in the past 12 months, the growth of luxury goods consumption in China has dropped from 7% in 2012 to 2.5%.

With the cooling of the macro-economy, the decline of luxury goods sales in the Chinese market may continue.

Because of some policy changes, the sale of high-end watches and men's clothing has been affected, and these two categories are precisely the driving force for promoting the two digit growth of luxury goods sales.

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< p > although some famous luxury companies have invested a lot of money in the decoration and staff training of mainland China, mainland consumers are still willing to go shopping abroad.

According to Bain's report, 67% of Chinese luxury goods purchased in 2013 were purchased overseas.

In fact, China's overall consumption of luxury goods is not weakening.

According to statistics, sales in China have accounted for 1/4 of Louis Weeden's total sales, 35% of Cartire (micro-blog) (Cartier[micro-blog), and even 45% of total sales of OMEGA (Omega).

But as consumers become increasingly fastidious about the purchase of luxury goods, these well-known brands are starting to have a headache. How can they cater to the customers' psychology and make them lose their minds?

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< p > many companies also increase sales by focusing on improving the price of products and concentrating on the existing retail business. They still firmly believe that 2014 will be a stable year.

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The sales of < p > strong > us a href= "http://www.91se91.com/news/index_f.asp" > market < /a > showed an upward trend < /strong > /p >

< p > the luxury market in the United States has been languish after the financial crisis in 2008, and finally came back in 2013. It is still the "big boss" of luxury consumption in the world.

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In October 2013, a study by Italy Luxury Industry Association (FondazioneAltagamma) and Bain company showed that luxury consumption in the US market increased by 4% in 2013 and sales reached 69 billion euros, mainly due to the strong growth of big brands in many big cities in the United States and the strong growth of online sales, which made Americans regain consumer confidence.

EuromonitorInternational, the information consultancy, reported that the highest sales revenue was in high-end garments, which in the past year cost US consumers $29 billion 500 million.

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< p > unlike ordinary brands, luxury companies such as Prada, Tiffany (Tiffany) and Burberry (Burberry) believe that the US market has seen an accelerated growth trend, especially in the North American market.

This year, several major battlefields are also crucial. Internet sales are the most horrible competition places.

As social media such as Facebook and Instagram continue to increase their advertising positions, major fashion companies will continue to compete fiercely for e-commerce market share and social media popularity. Discount and opening of factory outlets will become new strategies.

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< p > < strong > < < a href= > > > low end luxury > /a > market share continues to grow < /strong > /p >

After the 20 years of single profit and high profit development in the luxury industry, most investors realized that the high and low end should go hand in hand in 2012. P

European high-end luxury brands such as LV and Gucci use all feasible ways to speed up sales in Asian markets, while some so-called "low-end luxury brands" (mostly from the US) are also creating sales myths.

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< p > although Ralph Lauren (Ralph Lauren), Tory Burch, J Crew and other industry competitors have also achieved steady growth, Mike Coles (Michael Kors) global sales of the new standard 500 index last month (S&P 500) still played a beautiful battle.

These companies all adopt the "Pyramid" business model: the top is the high-end luxury series, and the lower level is the many cheap brands that contribute most of the performance.

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< p > due to the fact that the sales situation in China is not optimistic, many luxury companies have put the number of 2 digit sales growth to several African countries.

Global Blue, a travel and shopping professional service company, said that this Christmas, Nigeria will become the fourth largest consumer of luxury goods in the UK.

MAC, Zegna and Hugo have opened stores in Lagos recently, hoping to be the first beneficiaries of the HugoBoss.

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< p > although the whole consumption of luxury goods is somewhat depressed in Asia, there are many surprises in the current sales pattern of high and low end matching.

The number of billionaires in Australia ranks ninth in the world, and the market prospect is very gratifying.

Canada is not a big consumer country in the traditional sense of luxury, but in recent years after the global economic crisis, the economy has recovered rapidly.

In July last year, Hudson Bay, a Canadian retailer, invested $2 billion 900 million to buy Sax's Fifth Avenue department store, hoping to open a large number of high-end fashion stores in its home market.

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