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Diagnosing Your Telemarketing Team Has A Breakthrough In Marketing Performance.

2014/2/24 20:43:00 8

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Telephone Marketing Team Business Strategy

1: < a href= "http://www.91se91.com/news/index_c.asp >" marketing team < /a > state, potential, confidence: /p >
 every member of the telemarketing team is like our soldiers who fought in the past, and the military law cloud: "go all in one's strength, exhaust again and again, three times decay"; the war depends on morale, and the telemarketing team is not. The state, momentum and self-confidence of the telemarketing team have a very decisive effect on the team's performance; 
 example: I often see such a team. When I first saw this team, there were many salesmen, everyone was full of spirits, really like wolves, but after half a year and a year: when I saw this team again, there were fewer people, all of them were listless and no fighting spirit, and they didn't even greet each other when they met. 
 the crux of the problem: 
 1: the team's < a href= "http://www.91se91.com/news/index_c.asp > > the performance goal < /a > has a gap with reality: 
 at the very beginning, our team managers are very bold and energetic, setting up dreams for every member of the team, telling them the potential of our industry and the competitiveness of our company, and portrayed the bright future for everyone. At this time, every business person is boiling hot and imagining the joy of success. Even some colleagues are imagining how to spend it after making money; 
 a month has passed. It's okay. If you are encouraging, you can still insist on it; 
"P > two months later, there is still not much progress. This is the expression and state of everyone's face, and some people began to choose to give up and escape; 
 three months later, the performance is still not very ideal. Jiang Meng teacher summed up these people who are telemarketing personnel are young people, but they do not have too much patience to wait. Ah, there is still no performance. He does not think it is his own problem, he will say that the company's problems and product problems, and so on! Finally let everyone sad words, "this industry (company) seems to be not suitable for me", and then to find the next job. 
 marketing team management solution: /p >
 A: < a href= "http://www.91se91.com/news/index_c.asp" > Sales Manager < /a > must learn some methods of marketing goal setting; the goal of marketing team should follow the following principles: 
 1: clear and specific: the amount of marketing figures should be specific, and how each person should do the process should be set out in detail, so that both sides can change qualitatively. Telemarketing is sometimes digital games. 
 2: quantifiable and measurable: goals are quantified to the daily and weekly stages, rather than at the end of the month. 
 3: it can be challenging and challenging. It is challenging but not too big. As I had just returned from the Spring Festival to the company a year ago, my leader met to set our goal: I shouted, "I want to be the richest person in the world". Our leader clapped my head and said, "Comrade Jiang Meng, do you drink too much at home during the Spring Festival, and now you do not wake up"! 
 4: combination of size and length: there is a certain market change in every industry and every field. There is time market better and there is time market difference. We should not allocate the target equally. 
 5: the time limit for completion: the specific time and specific objectives correspond to one step at a time. 
 2: the marketing team has no benchmarking staff: 
 that is, everyone in the marketing team is flat and not particularly outstanding. Everyone is you look at me, I look at you, there is nothing comparable, poor do not feel bad, because doing well is not too good. 
 marketing team managers set up benchmarking staff solutions: /p >
 sales managers must have the sense of smell and observation, see that those employees may be the first to bubble up, do well, find a few benchmarks, give him more pressure and responsibility, so that they grow fast, that is, let a part of the rich get up thinking; 
What are the characteristics of such personnel as strong > 
 automatic and spontaneous; clear objectives; pay attention to details; be honest and responsible; be willing to learn and seek knowledge; 
 perseverance: good dedication to work; good interpersonal relationship (team spirit); strong desire to win; positive and positive influence on other colleagues; mental model is: I must be champion, and I must have the belief that I am worthy of success. 
 those who have these characteristics must be better at the same time. The person who can consider the problem in the company's angle is the object of training.