Summarize The Marketing Strategies That Brand Clothing Stores Have To Know.

As we all know, Clothing enterprise In the course of operation, the key is the careful construction of the terminal store operation. If a variety of clothing marketing strategies of enterprises can not finally land on the terminal shop, the performance improvement will be impossible, and input and output will be low.

Many enterprises are trapped in the bottleneck of development. One of the important reasons is that they fail to grasp the key to improving their performance. So, what is the key? Terminal store Clothing marketing strategy. No matter what kind of operation strategy the enterprise implements, if we fail to grasp the final link with the consumer, then all efforts will be lost.

In recent years, China's local garment enterprises have made remarkable achievements, especially in sports brands, men's wear, casual wear and footwear industry. Many well-known brands have sprung up, and industrial clusters have also been formed. However, we have found an astonishing conclusion that although these well-known brands have set us a successful example, these successful marketing strategies have limited guiding significance for latecomers.

To summarize, domestic Garment industry There are 3 major successful marketing strategies for famous brands:

1, to win by opening stores: when many enterprises and brands were still immersed in the wholesale sale through agents or entering the shopping mall, some enterprising and courageous enterprises began their "enclosure movement" in the national market, vigorously opened their own stores, and formed an expansion mode of "opening more stores, opening large stores and opening up good stores", thus rapidly establishing the channel advantage and brand influence.

2, win by communication: in the implementation of the "enclosure movement", relying on the "star endorsement + CCTV advertising" clothing marketing strategy mode, many garment enterprises set off a vigorous brand building campaign in the whole country, and at the same time promoted the opening speed of the franchised stores.

3, rely on products to win: these enterprises rely on opening stores and disseminate rapidly to occupy the market heights. Then, through the well-known designers and designers at home and abroad, they continue to innovate in product research and development, in order to match the increasing number of franchised stores and mass advertising, and strive to make products conform to the brand concept and image.

Today, if a garment enterprise tries to succeed with the above experience, it is just like a fool's dream. For the "open shop", the cost of opening a shop today is not the same as that of that year. In terms of communication, not only the cost is rising, but also the media is diversified and fragmented, and the cost performance of the traditional mode of sale is greatly reduced. In short, the successful clothing marketing strategy in the past is no longer applicable in the present and future. Only by jumping out of the past thinking mode can we create a blue ocean.