Three Tips To Solve The Problem Of Entrepreneurs Running Clothing Stores
Now, many manufacturers have taken a fancy to the development potential of women's clothing stores, and want to open a women's clothing store. However, for inexperienced entrepreneurs, they are faced with many problems and difficulties, such as: clothing How to locate stores, how to choose franchised brands and so on. Then, how can a novice entrepreneur successfully open a women's franchise store?
First, how to locate women's wear.
Different consumption levels and regions should have different product positioning. Middle-aged women have a successful career, high income, well-dressed and strong consumption power. The middle aged women in the north are easy to get fat, buy clothes are not easy to find, and have high quality requirements. In view of these characteristics, select targeted products for positioning, and finally confirm brand alliance. At the same time, we should consider the same style and quality, which is much lower than the price of the shopping mall counters. It is also important for us to gain greater advantages in the competition with the shopping malls. Therefore, choosing brand is very important. It is better to have a special brand in the local famous shopping malls, so that customers can identify with your clothes. If the customers have concerns, you can recommend her to the counters of the big stores first, and then I will choose them here. Although I don't have the style of sale, the clothing style of the same brand is very similar, and the quality is the same.
When choosing a location, we must make a full investigation to investigate the local consumer market, what kind of clothing the consumers like, what kind of clothing stores they lack, investigate the source of goods, and what kind of advantages they can get. Wait for the information and other details to be as clear as possible.
Two, women's wear shop selection
The specific situation is based on the personal economic situation and the local people's flow, habits and other aspects of consumption to consider, many times to find a shop can not be completely in accordance with their wishes, you like the place is not empty shop, you don't like the place out of the air, at this time must consider comprehensively, most of the time can only be taken back. And according to the choice of specific location and their own clothing brand characteristics and their own economic strength to make a comprehensive decision.
Three, discount Women's wear Shop opening fee
Generally speaking, the cost of opening a shop varies greatly, and the area, consumer group, clothing style and so on are the most influential factors on the cost. Basically include: transfer fee + decoration fee + rent (2+1 months) + purchase capital + liquidity, many details are only clear to you, so you can only calculate your own expenses.
In addition, the beginning of clothing, purchase must be careful, that is, involving the price positioning of products, if the brand product price positioning is not suitable for local consumption ability, then how to toss it in vain.
This is the three best way to open a women's clothing store. I believe you can see how it works after you've seen it. Women's wear shop There is probably a bottom in mind, and how to operate it concretely, according to the actual situation.
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