In Order To Cut Costs, Si Jie Global Fast Fashion Brand Clothing Large-Scale Shop.

< p > < strong > > a href= "http://www.91se91.com/news/index_x.asp" > revenue < /a > 5.5% down < /strong > /p >

< p > according to the recent performance report of Si Jie global, the group's turnover is HK $12 billion 810 million, down 5.5% compared with the same period last year.

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< p > reporter noted that the performance of many products in Si Jie universal is not satisfactory. Among them, the sales of Esprit women's wear, men's wear and EDC brand are down by 1%, 12.5% and 7.8% respectively.

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According to the channel, the retail channel sales accounted for 62.3% of the total sales volume of the total P declined by 1.4% to HK $7 billion 985 million, while the wholesale sales of 36.9% of the total revenue fell by 11.8% to HK $4 billion 724 million.

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In the sub regional perspective, the European region, which contributed nearly 80% of its revenue, only slightly increased by 0.1%, while Asia Pacific revenues fell sharply by 21.2%. The group regarded the core market as the mainland of China (excluding the Hong Kong, Macao and Taiwan markets) and its revenue plunged by 22.3%. P

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< p > for the decline in turnover, Si Jie global said that the decrease in regional turnover was related to the decrease in retail area.

It is reported that during the period, the net sales area in Asia decreased by 11.6%, while the wholesale controllable area decreased by 22.7%, especially in China.

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"P," said the executive director of Si Jie global, Ma Hao Si, that after closing the loss shops in China, the group can concentrate on developing profitable shops in the future.

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P announced that it plans to close 17 loss shops in France, in order to continue to cut costs.

According to the interim report, France accounted for 6% of its turnover.

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< p > < strong > < < a href= > http://xm.sjfzxm.com/ > > open source < /a > still need to work hard < /strong > /p >

< p > it is worth noting that the half year performance of Si Jie as a result of last year's end of December has been changed from deficit to profit, net profit of HK $95 million, compared with a loss of HK $465 million in the same period in 2012.

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In addition, P continued to cut costs, resulting in an annual decrease of 15.1% in operating expenses, which reduced the operating expenses to sales ratio to 47.6%, compared with 52.9% in the same period in 2012.

Its inventory unit has been reduced by 13.1%, and the number of inventory turnover days has been shortened by 11 days compared with 2012.

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P had to admit that the global cost reduction began to take effect. In the view of the industry, Sijie is experiencing major changes in its business mode. Profitability indicates that the group's frugal pformation plan is beginning to play its role.

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< p > however, the persistence of such performance is obviously not strong. In the view of analysts, this stage is still the result of the expenditure reduction, but efforts still need to be made in "open source", so far there has been no obvious effect of the pformation plan.

Shao Ligang, general manager of nine consulting and management, pointed out to reporters that "it is not a real profit, but can be said to be effective throttling."

This profit is passive, not active.

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P also said that it would be more difficult for the company to make profits from January to June this year.

At the same time, it pointed out that from the past, the performance of the company in this period is usually relatively weak, and with continuous closure, the annual turnover is expected to decline slightly.

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In the face of all kinds of fast fashion brands, P, as an old brand in the fashion industry, is trying to change the situation through vertical mode. It has set up a fashion department, launched fast fashion products, and has frequently launched "trendy" fashion to promote product changes.

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Last October, P appointed the former senior staff member of Zara parent company InditexSA (ITX.MC), RafaelPastorEspuch as the group product president.

Since then, in order to restore growth in the Chinese market, Si Jie universal has said that it has appointed former Giordano executive BernardMah as managing director of China business.

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< p > but in Shao Ligang's view, there is no more effective strategy of < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > marketing < /a >. Replacing senior executives is useless for the group. "The key lies in whether the essence of the company has changed."

He added that fast fashion is a matter of the entire operation system. Mining individual individuals from the point of view will not play a great role in the pformation of their entire surface.

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Xue Shengwen, a senior researcher at CIC, told reporters that fast fashion is a good direction for P. But if the company stays on the surface and fails to grasp the essence, it will still face the failure of pformation.

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