Tencent And Burberry Cooperate Deeply In High-End Brand Digital Marketing Opportunities

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< p > picture: < a href= "http://sjfzxm.com/news/index_s.asp" > Tencent < /a > president of network media business group, senior executive vice president of group Liu Shengyi meets with Burberry chief creative director Christopher Bailey < /p >

< p > recent news, Liu Shengyi, President of Tencent network media business group and senior executive vice president of group a href= http://sjfzxm.com/news/index_s.asp, has visited the Burberry global headquarters with its top management team, and has met with Burberry top creative director Christopher Bailey and other high-level leaders to deeply share the insight into the development of Chinese digital media and mobile marketing, and further explore the digital marketing opportunities of high-end brands in the Chinese market.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Burberry < /a > is a highly traditional British style high-end brand. For the Burberry established in 1856, it has a deep historical precipitation and has a youthful spirit of innovation.

Burberry has always attached great importance to the integration of creativity with digitalization and technology. At the same time, it has attached great importance to the intensive cultivation of digital marketing, and has achieved good results in the marketing and promotion of social media, mobile media and e-commerce.

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In P communication, Burberry executives expressed great pleasure in making deep interaction with Tencent. "Sales of Burberry Asia Pacific region have maintained a relatively high growth, especially in the Greater China region, especially the important force of growth. Therefore, Burberry is very concerned about the development of digital media in China, and hopes to cooperate with Tencent, a global media platform with a global influence, to continuously enhance its influence in the Chinese market."

Burberry has released the 2014 autumn and winter fashion show in London in February 18th and announced the opening of creative cooperation with Tencent. The two will work together in 2014 to develop a series of cooperation with WeChat and other Tencent media platforms.

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< p > Liu Shengyi focused on the Tencent's insight into China's Internet market and users.

In a country with high economic growth in China, the user's desire for high quality of life is directly projected on high-end brands. At present, the post-80s generation with consumption power is very clear about customization and personalization. The mobile Internet enables the brand digital marketing to have more innovative space and achieve more precise coverage and marketing effect through stronger social attributes.

Brand needs to innovate constantly from the form of advertising and marketing, in addition to the need to apply diversified channels to reach consumers in a comprehensive way, so that consumers can experience brands and interact more with brands. More importantly, the content needs to be highly consistent with brand image, so that users can make deeper brand education and make users become loyal fans of brands.

This coincides with Burberry's idea that "a brand is not just about products, but about experience" and "five principles of digital marketing".

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< p > Liu Shengyi and Burberry global executives share the development of Tencent in the mobile platform on the basis of the two sides' upcoming cooperation based on mobile platforms such as WeChat.

The popular APP, such as a href= "http://sjfzxm.com/news/index_s.asp" > WeChat < /a >, Tencent news client, is becoming the standard of mobile life.

WeChat is one of the most popular APP in China, and it is an important tool for people to communicate everyday.

Tencent news has more than 400 million user coverage on smartphones and more than 100 million active users.

Burberry executives pointed out that they are also very concerned about the development of mobile Internet, and believe that this will be the lifeline of the future development of enterprises / brands, and hope to cooperate with Tencent in developing mobile direction such as WeChat.

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< p > as the international high-end a href= "http://sjfzxm.com/news/index_s.asp" > brand < /a >, Burberry has been a model of innovation marketing in the industry.

It is understood that in the Burberry marketing costs, up to 30% invested in digital media.

In the future, the two sides hope to raise a whole new height in the content and depth of cooperation, dig together the value of digital media, and expand the successful path of brand in the era of < a href= "http://sjfzxm.com/news/index_s.asp" > digital media < /a >.

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