Pregnancy Baby Show Ahead Of Schedule With Spring To Date

Recently, the national health and Family Planning Commission spokesman Yao Hongwen said at a regular press conference that at present, 3 provinces in China have officially launched the implementation of the "two child" policy, and other provinces and municipalities have passed the filing procedures as required. It can be seen that the "two child" new deal will soon show a positive impact on the infant products market.

Reporters interviewed through the investigation that, in order to have an appointment with "spring", the related industries, manufacturers, and manufacturers of baby and baby products. Exhibitions, etc. Layout ahead of schedule, grab battle market heights.

　　 Exhibition side: see future prospects

The "second child" policy was settled at the end of last year, and it will take some time to start all over the country. Nevertheless, people in the industry interviewed by reporters have confidence in the future development and believe that the "two child" policy will make their future better.

A staff member who did not want to be named in the fourteenth CBME pregnancy baby show and the CBME children's Wear Exhibition (hereinafter referred to as CBME China Exhibition) told reporters in a telephone interview that in recent years, China's baby industry has been developing rapidly, and the "two child" policy will further promote the future of the baby industry. It is reported that the scale of this year's exhibition is going to a new level to 166 thousand and 680 square meters, with 1600 exhibitors and 2300 brands exhibiting. This year, the number of international exhibition groups has increased significantly. Overseas enterprises want to introduce brands and products into the Chinese market.

In order to cater for the Chinese market under the new situation, as the world's leading exhibition of baby and baby industry, this year's CBME China exhibition has launched a new Cool Kids Fashion exhibition area. It hopes to display 0 to 16 year old international children's wear fashion brand in the exclusive fashion exhibition space originated from Germany, and display the fashion trend of international fashion children to the professional buyers who are invited to invite, and promote the development of China's fashion children's clothing industry. OEM/ODM China manufacturing area helps OEM/ODM enterprises to obtain more orders at home and abroad, develop partners, and help brands, retailers and purchasers to find quality OEM/ODM enterprises more quickly. The brand licensing area creates a business platform for the effective docking between authorized and authorized businesses.

In from July 22nd to 24th, new changes in the fourteenth CBME pregnancy baby show and CBME children's wear exhibition were explored at the Shanghai New International Expo Center.

"CBME China exhibition has the scale of today's development, benefiting from the active participation and recognition of Yu Hai's producers and purchasers." The staff said that even without the seduction of the "two child" policy, they would continue to improve their services and provide a more mature and professional attitude to provide efficient business services for Chinese and foreign baby pregnancy enterprises.

As the largest pregnancy and baby show in Southern China, Guangzhou international pregnancy baby products clothing exhibition (hereinafter referred to as Guangzhou pregnancy baby show) is leading and promoting the innovation of the industry. Meanwhile, the organizers of the exhibition are also actively exploring the innovative exhibition mode. For example, last year, we worked with the Internet giant Tencent Inc to create the first online exhibition marketing platform of China's pregnant and infant industry.

Jia Liujun, general manager of Liuzhou Haier Bao Trading Co., Ltd., said: "every year I attend the Guangzhou exhibition of baby pregnancy. I feel that the exhibition is making rapid progress. We see that the exhibition is growing and expanding, and the quality of service is constantly improving."

Jia Liujun is also full of expectation for the 2014 sixth Guangzhou pregnant and child show in September.

At present, one of the organizers, Guangdong New Union Exhibition Service Co., Ltd. is making great efforts to actively prepare for this year's exhibition. The company introduced Mr. Li, for now, the progress of the exhibition is good, and the scale of this year's exhibition will increase significantly.

Another worker of the company laughs: "the baby care industry is very concerned about the" two child policy ". We should also seize the opportunity to attract more companies to participate in the exhibition. Mr. Li told reporters that the biggest change of the "second child" policy to them is reform. In May, the 2014 "Southern China children's Day" family fun shopping Carnival will be held for the first time, so that manufacturers can directly face consumers and understand their consumption needs. The carnival is a major carnival for the sixth Guangzhou pregnant and infant exhibition. Through the intuitive understanding of carnival, some manufacturers launched the new products that were more adjusted to the market demand at the sixth Guangzhou exhibition.

Li believes that the exhibition is for manufacturers, and should be considerate for them.

　　 Enterprises: "machine" dance

" Single second child "After the policy is released, 7 million 500 thousand new babies may be added in 5 years, which will bring hundreds of billions of market consumption.

Related exhibitions have heard "machine" dancing in advance, let alone pregnant baby business?

According to the reporter, Anta, 361 degrees, Lining and many other domestic sports apparel brands have launched relevant strategies to overweight children's clothing business. Of course, international brands will not let go of this huge market. Many famous foreign brands such as Zara, Muji and UNIQLO have set up children's special stores or children's clothing stores. Foreign luxury brands such as Gucci and Dior also set up venues in the flagship store, setting up collection shops or exclusive stores.

Recently, as a leading enterprise in China's mattress industry, Limited by Share Ltd, Xi Lai men furniture, said that the company will expand its customer coverage in the future. The mattress and bedding supply objects will extend from the adult to the children, the youngsters and the elderly at the two ends, and the next store will add 100 to 150 new businesses every year.

In recent years, China Pregnancy and infant industry The speed of development is amazing. China's professional children's market research firm, Beijing Esso Consulting Co., reported that China has become the world's second largest consumer of baby products after the United States, and the total retail sales of baby products amounted to US $180 billion. With the opening of the central government's efforts to promote urbanization and the opening of the "two child" policy, the baby industry will continue to develop in the future.

The "two child" policy has led many people to see the "money" route of the baby industry. Although the baby cake industry has a big cake, it does not mean that it can get substantial profits in it. Yun Yingtong, the owner of the Beijing goods store in Chaoyang Berlin Philharmonic District, Chaoyang, said: "the competition is fierce. There are 4 Yun Yingtong stores in our district, not to mention a variety of Yun Yingtong supplies stores in a city or the whole country. There are also online shops that do not count their numbers." It is hoped that the manufacturers will produce more beautiful, comfortable and safe baby products so that manufacturers and retailers will have more opportunities for competition.

CBME China Exhibition staff believe that enterprises are the main body of the baby industry and the main role of the exhibition. We should make good products, brand and enhance our core competitiveness.

2014 the sixth member of the sixth Guangzhou pregnant and child show shows that, as an industry exhibition, the strength of the exhibition is closely related to the exhibitors' pregnant and baby business, and the exhibition should grow and progress together with the enterprises.

Hu Yixiang, a senior manager of Beibei Xiong bear and baby products chain, who has participated in similar exhibitions in Guangzhou, such as the "pregnancy baby show", pointed out that every year, the exhibition of baby and child industry will be one after another, whether the manufacturer or the buyer is very tired. "Changsha Therefore, if the exhibition wants to attract manufacturers and buyers to participate in exhibitions and visits, it must be very distinctive and distinctive.