Han Tong Textile Into Small And Medium-Sized Textile Enterprises To Attack And Break Out Of Fresh Samples

More than 200 workers, more than 300 looms, in the textile town of Shengze, Wujiang haantong Textile Co., Ltd., though small in scale, is a model for local SMEs' innovation and development.

In the recently announced China International fabric design competition, Han Tong won the bronze medal with the new fabric "net".

In the face of the "cold winter" of the textile industry, Han Tong relied on continuous new product development to stabilize enterprises and stabilize the market. It provided fresh samples for the numerous small and medium-sized textile enterprises in Shengze to break through, and also provided energy for Wujiang textile industry to greet the spring.

Sales of new products account for 80%

"Business is OK, sales have not decreased, but profits have dropped a lot, and the market has finally stabilized."

When Han Tong saw Qian Ling, she was busy buying new fabrics for the company.

At the age of 43, laid-off was founded only by the culture of primary school. Now, over 60 years old, the money has become an old woman in assets.

At the same time, she also relied on tenacity to compose a legendary pioneering work for laid off women workers.

At present, even in the face of the cold winter of textile industry and the tight days of enterprises, Qian A Ling has always firmly believed that the textile industry is an industry that will never go bankrupt.

Under the condition of market economy, the survival of the fittest is a normal phenomenon for textile enterprises.

Adjusting the mindset is the key to stabilize the business and stabilize the market.

How to stabilize, the secret of Han Tong lies in product innovation.

Here, we must mention a person.

His name is

He is the husband of Qian Ling, the chairman of Han Tong, and the chief designer of Han Tong. He has won the annual innovation of China's textile industry in 2011.

Shen Hanyong has always put the development of new products in the first place of the company's development strategy.

Since 2004, he has led the new product development team of Han Tong to develop thousands of new fabrics, with an average annual development of more than 100 new fabrics.

By participating in the design of innovative differentiated new products, sales accounted for more than 80% of the total sales volume.

In recent years, even though the profits of the textile industry have fallen sharply, the Han Tong continued to invest millions of dollars a year for equipment renewal and new product development.

Even in the face of the difficult 2013, Han Tong has developed nearly 300 new fabrics and has reached a record high.

Personalized products are popular.

But he has always insisted on his product development orientation: accurately grasp the latest trend of fashion, and focus on the research and development of new environmentally friendly fiber fabrics.

In the process of constantly improving the quality of products, we further emphasize the natural, environmental and health characteristics of fabrics.

Among them, the most representative is 20D/30D single hole nylon / polyester and Tencel, flax, modal, bamboo fiber and other new environmentally-friendly raw materials interwoven fabric series.

This series of fabrics almost covers all the characteristics of high quality fabric: natural environmental protection, soft and comfortable, breathable, antibacterial, elegant and gorgeous.

Different styles of fabrics, stripes, jacquard and other effects, in line with the latest trends in European and American markets, have been welcomed by domestic and foreign merchants.

Since 2004, Han Tong has been awarded the China fashion fabric Award for 10 consecutive years, and has obtained 109 patents, including 1 invention patents, 8 utility model patents and 100 appearance patents.

In 2010, Han Tong also won the national environmental protection fashion fabric development base.

The boss employee "one family".

Now, money A Ling needs to pay more than ever to cope with the downturn.

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Though painstaking, she was relieved that Han Tong already had a stable workforce composed of 200 people, most of whom were laid off workers.

As a former laid off female worker, Qian A Ling has been very concerned about laid-off workers.

Over the years, Han Tong has also followed a principle of employing people to give priority to local laid-off workers, and labor contracts have been signed for 5 years, which is rare in the textile industry.

Employees are also well paid, regardless of the market, wages are on time.

On holidays, you can get benefits from the company.

This year, in order to implement the eight provisions of the Central Committee, A Ling did not follow the usual practice on the eve of the Spring Festival.

Instead, the money is converted into cash and distributed to each employee. At the same time, a single person has sent a good quality wool into the current goods, so that the staff can enjoy the Spring Festival.

"The company is like its own home, and every employee is a relative.

They eat what I eat. "

Because of Qian Aling's feeling and righteousness, Han Tong's employees are very grateful, and there are many old employees over 10 years of service.

In the Han Tong market department, Shen Hanyong and Qian Aling have no independent offices and no big boss tables.

They sit in a big room with their employees, have any problems, and can communicate at any time; when customers come, they can also talk close to each other, as well as fruits, candy and hot tea.