City Beauty Starts The "Wan Dian Plan" Underwear And Needs "Fast Fashion".

< p > Zhang Fengwei, Secretary General of Shenzhen underwear industry association, said that in 2014, we should further promote the brand and fashion of Shenzhen underwear industry.

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In the past 10 years, "P" has grown rapidly from a small shop with only a dozen square meters. It has rapidly grown into a modernized large fast fashion a href= "http://www.91se91.com/news/index_c.asp", an underwear brand "/a" group, which integrates R & D, manufacturing, sales and operation.

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< p > strong > parity also has large market < /strong > < /p >.

< p > in fact, < a href= "http://www.91se91.com/news/index_c.asp" > urban beauty < /a > at the initial stage of development, when the demand for Chinese foreign trade processing is hot, but the founder of brand Zheng Yaonan chose to create her own brand, aiming at the market gap, positioning "parity, sex and dignity", and wedge the market into blue ocean with "high quality and low price".

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< p > but the innovation of mode is the reason for the rapid development of urban beauty.

Under the new business mode of "one-stop shopping for body clothing", consumers can buy all the body clothing in the brand shop of urban beauty. The promotion of this mode has also been strongly supported by dealers.

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The growth of P 10 years has also made the urban beauty rapidly develop into a modern large-scale fashion brand operating group with R & D, manufacturing, marketing and operation. The number of stores now exceeds 5000, and its products cover nearly 10000 kinds of brassiere, underwear, home clothes, body clothing, thermal clothing, socks, underwear accessories and so on.

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< p > < strong > faster and more fashionable > /strong > /p >

< p > since the financial crisis in late 2008, China's economy has undergone extensive development and has begun the road of pformation, from speed to efficiency to the pursuit of growth quality.

As an indispensable participant in the economy, the development path of enterprises is in line with the general economic situation.

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< p > 2012, when the marketing income of enterprises was at a high level, urban beauty resolutely opened the road of pformation.

From the former "production + sales" to the "brand + service" modern enterprise mechanism pformation.

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< p > facing the overdevelopment of China's underwear industry, city beauty repositioned its brand to create unique brand positioning. In terms of price, product, design and storefront, it aims to build itself into ZARA in China's underwear industry and deduce a brand new luxury luxury brand.

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First, urban beauty signed the international first line star Lin Chiling as the spokesperson of the image, and put a lot of advertisements in various media channels such as TV, network, outdoor and so on. Secondly, the global elite underwear designers were set up to set up the international design center to catch the international fashion front, so that the urban beauty could integrate into the unique design of the Chinese customs in the products. Finally, we optimized the logistics network, built several logistics sub warehouses in the southwest and the north, shortened the time cycle from the product order to the final display room, and ensured that the new product was "fresh" on the shelves. "Lin Chiling"

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > /a > decision competitiveness > /strong > /p >

< p > the maturity of underwear brand franchised stores requires a brand of appeal and four seasons products that can support the sales volume.

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< p > for this purpose, the urban beauty emphasizes the differentiation of products in the process of completing the brand pformation, highlighting the difference in design performance with other similar brands, and subdividing the demand difference between the north and the south market.

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In addition to the "P", the city beauty also groped for a unique and neat set of store management standards.

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< p > from window design, furniture display, shop decoration to the unified planning of the professional team to ensure a unified brand image; spend huge sums of money to improve the global visual management system, achieve real-time monitoring and feedback on store business data, weather conditions, goods display and other information. First, control the response of consumers to each product, replenish hot product orders, modify the design of cold products, so that consumers can buy seasonal products at any time.

At the same time, in the beauty shop of the city, city beauty will carry out professional knowledge training before every purchase guide, so that they can provide service and guidance for customers in the store with professional quality.

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< p > urban beauty has launched the "Wan Dian plan" quickly after implementing the brand pformation. The brand plan will expand the urban beauty stores in the mainland market to 1 000 in the next 5 years.

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