The Three Barriers That Must Be Passed In The Popularization Of Functional Textiles

With the rapid development of economy, textile enterprises have invested more manpower and material resources in research and development of functional textiles. The development of functional textiles in China has shown a continuous upward trend and has a significant impact on the global textile market. P

A functional textile industry pattern with a certain scale, perfect function and relatively stable development has been formed, which has an important influence on the development of the global textile market.

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< p > < strong > standard lag should be improved < /strong > < /p >

< p > Ma Yueshuang, a researcher at Shanghai Textile Science Research Institute, said that although progress has been made great progress, in general, most functional textiles still lack authoritative, widely accepted, fully scientific and demonstrable functional standards with high accuracy and accuracy.

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< p > at present, whether in shopping malls or supermarkets, this entity store or online shopping, we can feel a large number of functional a href= "http://www.91se91.com/news/index_c.asp" > textiles < /a > before us. Military, civil and industrial applications include these functional textiles, which are known as antibacterial, mites, mould proof, anti-virus, anti ultraviolet, electromagnetic radiation, fragrance, magnetic therapy, negative ion health care and so on, which make us buy these multifunctional products involuntarily.

Therefore, in order to cater to the consumers' psychology, textile enterprises have gradually increased their R & D and production of < a href= "http://www.91se91.com/news/index_c.asp" > functional /a > textiles, so as to enhance their market competitiveness.

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< p >, however, with the input of production and research and development, the corresponding standard formulation has not been developed and perfected.

There is no uniform standard of functionality, which makes many functional textiles prices vary widely.

For example, in the market there is a kind of kneecaps called antibacterial, magnetic therapy, and negative ion health care.

Because there is no clear test standard for its functionality, the price or high or low price is not restricted.

Textiles that may be equally effective in technology can be priced differently by different businesses, and the gap may be large.

This will lead to misleading consumers. Some people will think that the more expensive one may be better and bring unnecessary money loss to consumers.

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< p > the "functional textile standard" should play a positive role in providing consumers with more opportunities to choose, enhance the quality of functional textiles and services, reduce consumer prices and costs, and ultimately benefit consumers.

Ma Yue double said, however, our functional textile related standards are imperfect, but will produce a counter - effect, the zero standard, can only make the market more irregular, the product sales channel is more chaotic, and the standard is perfect.

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< p > < strong > quality management needs to be strengthened < /strong > < /p >

< p > in today's increasingly developed market economy, quality is becoming more and more important to an enterprise. The quality of textile products is one of the embodiment of these enterprises' core competitiveness. Only by ensuring the quality of functional products can we ensure that enterprises occupy the market and thus achieve an important means of continuous operation. An enterprise wants to be bigger and stronger, and on the basis of enhancing its innovative ability, we need to strive to improve the quality of products and services.

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< p > Shanghai Xingnuo Kang Lun < a href= "http://www.91se91.com/news/index_c.asp" > fiber technology < /a > Limited by Share Ltd chairman Zhao Danqing said the importance of quality is particularly important in functional textiles, because the quality of its functionality depends on quality.

Only if we do well in quality and perform well in function, can we remain invincible in the market competition.

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< p > why there is always a particularly welcome reason for the seemingly similar function of textiles, the reason for which is obvious.

Just like in recent years, the Green Shield PM2.5 mask of Shanghai's Connaught nylon fiber Polytron Technologies Inc has been stolen by the public after being released.

Many enterprises that see interests do this type of masks and fail to come to the conclusion that quality decides everything.

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< p > however, there are still a few enterprises such as Kun Lun fiber. Most of the enterprises that do multi-functional textile products do not make people feel relieved by their multi-functional names. They always want to abuse their resources and have the old idea that they will sell as long as they produce.

Or the existence of fluke psychology, that functional textiles can not express their functionality very quickly, and can flicker consumers to buy.

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< p > < strong > market recognition should be improved < /strong > < /p >

< p > in view of strong supply capability and strong market demand, the development of functional textiles is gratifying.

But market recognition is not as high as expected. Consumers are skeptical about many of the functional textile products put into the market.

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< p > a lot of consumers who buy smog and haze masks say: "we bought ten kinds of masks called fog and haze on the market. The price is different, the image is different, and they don't feel like wearing it. This kind of thing can not be seen in the short term, but it is a hidden effect.

So when buying this kind of functional textile, it will be more headache, and it will not be selected, simply not buy it.

Therefore, the demand and order of functional textiles are often not directly proportional to the needs of real life, but they shrink back at the time of purchase.

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< p > this shows that the low degree of recognition of functional textiles market is an objective problem.

To solve this problem, we need to cooperate with each other. The production enterprises should responsibly build the whole process industry chain, including R & D, production and sales.

In view of the particularity of textiles, we should also do propaganda and teaching work, especially to publicize the functions and characteristics of products to consumers, so that consumers can understand and master the correct usage.

At the same time, with the help of standards and various testing methods, the product is safe and reliable.

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