Domestic Luxury Care Industry Mixed Profits Suddenly Astonishing Ten Yuan, Cost Charge Thousand

< p > 2013 > a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > sales in China are slowing down, all brands are shrinking their expenses, but at the same time, the luxury maintenance market is quietly making efforts. Thousands of dollars in maintenance costs, or hundreds of dollars in basic maintenance costs, are embarrassing for people to afford to afford.

However, the ads for high-end luxury goods have appeared on the major Internet media in turn, which has opened up another luxury world for luxury goods conservation.

Beijing Business Daily reporter survey found that the European luxury conservation advocacy of European equipment, professional technology, in the eyes of the industry is just a gimmick.

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< p > < strong > big brand service missing < /strong > < /p >

< p > < strong > the rapid rise of domestic luxury Conservation Center < /strong > < /p >

< p > reporter found that a luxury care center called Luxe Hui conservation center is calling up agents nationwide. Its advertisements can be described as overwhelming. This is another emerging category based on luxuries after the rapid development of second hand luxury goods.

This way of promotion can not help thinking, but how much profit does this industry have? < /p >

< p > it is reported that in general, the after-sale service of luxury goods is established in Europe and America. If Chinese consumers want to care for their < a href= "http://www.91se91.com/" target= "_blank" > leather < /a >, they need to send customer products to the service points in these areas through stores.

Not only the trouble of formalities, time delay, brand name care is also valuable, simple cleaning services generally cost 1500 yuan, the cycle is generally in a year to a year and a half.

This method is not only very expensive, but also has a very long cycle.

When you travel around the world, the new bag can be turned into gas when it returns to your hands.

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< p > for this, industry insiders say luxury aftermarket maintenance has always been criticized.

At present, many luxury stores in China do not provide after-sales service, some luxury brands have this service, but the service items are not detailed and the price is high.

A luxury store salesperson also said that in fact, there is no specialized agency for the after-sale service of luxury luxury goods, which provides a fast growing fertile ground for domestic luxury maintenance centers.

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< p > reporters have searched hundreds of pieces of information on Baidu's "luxury conservation". Among them, there are three or four pages of brand names being recruited.

At the same time, in the many commercial districts such as Xinguang world, new China Customs, Huamao, world trade scale and so on, the shops of luxury conservation centers can be seen everywhere.

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< p > low cost, high price < /p >

< p > < strong > luxury conservation space is less than /strong > /p >

< p > it is reported that the maintenance of luxury goods is generally different according to the brand, size, material quality and the new and old degrees. The standard of charge for the maintenance of luxury goods is different. Generally, the cost of maintaining a famous brand bag is 300-500 yuan, and the price is more expensive if it needs to be repaired, renovated or changed.

For example, to repair scratches, serious scratch repair costs up to 1000 yuan.

Compared to leather bags, < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > the cost of maintenance is lower, generally around 200 yuan.

In addition, in addition to the difficulty of maintenance, many luxury stores watch brands to charge.

For the raw materials for maintenance, there is a banner for the luxury maintenance shop to produce the original parts, but the genuine original parts can not be bought outside, it can only be the old parts removed from the bags by the conservation center, and the price of such fittings is relatively high. If the imitation parts are replaced, the price is relatively cheap.

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< p > "luxury goods maintenance profits are recognized in the industry."

Another long-term industry in Guangzhou, Shenzhen and other places engaged in luxury goods maintenance said.

Take leather bag maintenance as an example, do a routine maintenance, even if the best raw materials are used, the cost is only a dozen yuan, but the charge will be hundreds of dollars or even thousands of yuan.

"The reason why businesses maintain the price of maintenance is so high is that consumers who hold luxury goods have strong purchasing power and are not too sensitive to price."

The person said so.

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Ceng Xianhong, who has been engaged in luxury leather trade for many years, told the Beijing Commercial Daily that Guangzhou's Tianhe leather business has no essential difference between the luxurious leather goods and the ordinary leather goods. It is nothing more than traditional leather or synthetic fabrics.

If it is routine maintenance, only disinfection, dry cleaning, polishing and other steps, after careful understanding of fabric composition and consumer requirements, it is not difficult to operate.

As for the so-called "refurbishment", "beauty" is actually nothing more than decontamination, moldy mildew and complementary color and other basic processes.

"The maintenance of luxury bags has been blown a little too long, and the European potion, German and Italy crafts are always moving.

For example, the most serious mould is that moldy is a nearly devastating disaster for leather.

Therefore, most luxury goods conservation stores will take this to scare consumers, emphasize the importance of regular maintenance, but even the cheapest skins are mouldy before they have been made into bags. Therefore, they will hardly become moldy, and there is no possibility of mold from inside to outside.

Even if the surface is mildew, wipe it with a soft cloth.

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< p > < strong > independent pricing industry has no standard < /strong > < /p >

< p > < strong > luxury goods and nursing industry is mixed up, /strong > < /p >

< p > during the visit, reporters found that many luxury conservation centers store their own pricing decisions, mainly based on the size of the cortex, the size of the merchandise, the color, and the contamination.

The price difference between the new LV and the world trade scale is nearly 150 yuan in the same bag.

The reason for the high price shops is that their equipment and products are from Europe, and the maintenance personnel in the shop are experienced and the price is higher than other businesses.

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"P," the store clerk of luxury goods conservation store, said: "many top luxury products have undergone special treatment in the production process. Late nursing has high technical requirements. If they are careless, they will damage the leather surface, especially some light colored leather bags, which are easy to discoloration.

Manual cleaning and washing processes are complex, and the raw materials such as cleaning potions are imported from abroad.

Because of the high cost and high risk, the charge for luxury care is relatively high. "

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< p > for this, the manager of a second-hand luxury store in China said that luxury goods < a href= "http://www.91se91.com/news/index_s.asp" > leather goods < /a > maintenance is indeed more complicated than ordinary leather goods, and the selection of maintenance products is also more complicated, but there are not many high-end shops in China that boast so high.

Even some appliances and maintenance products are the same as ordinary leather care shops.

Because it adds up to the three words of "luxury", it rises and goes up. In the process of selecting consumers, it is best to consult more and make more judgements.

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