In The Big Outdoor Era, The Internet Boosts The Development Of Outdoor Industry.

< p > despite the fact that domestic a href= "http://www.91se91.com/news/index_s.asp" > outdoor market < /a > is no longer a high growth era, the enthusiasm of foreign brands is still decreasing, and the subdivision sector begins to show its growth strength under the overall slowdown of the industry.

In addition, from products to services, from offline to online, the domestic outdoor market has entered the era of big imagination full of imagination.

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< p > < strong > foreign brands continue to enter China > /strong > /p >

At P ISPO outdoor exhibition, which has just finished, Beijing has gathered more than 600 outdoor, winter and extreme sports brands from all over the world.

Compared with last year, there were 431 exhibitors, an increase of 4%, and the participation brand increased by 12% to 637.

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Wang Yilei, director of ISPO BEIJING project of Munich Exhibition (Shanghai) Limited, said that compared with the sports brand, the outdoor sports industry's body weight is between 15 billion -200 billion yuan, or a relatively small industry, but the next development will be very fast. Skiing and extreme sports will become popular.

"Outdoor industry will not appear as sports industry, such as the monopoly brands such as ADI and Nike, there will be many personalized brands, each brand will find corresponding consumer groups."

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< p > the Swedish outdoor brand Haglofs CEO Nicolas Warchalowski told the Beijing Commercial Daily that Haglofs has maintained an increase of about 50% every year since it entered China.

According to the data displayed by Nicolas Warchalowski, it entered 55 stores in China in 2012, and only 25 stores in Korea in 2011.

The outdoor brand KOLON of Korea is playing the fashion outdoor style in China. The Beijing Commercial Daily reporter at the ISPO exhibition saw another brand of foreign brand under the same group of KOLON at the same time, and the latter has not yet entered China.

COCA (China a href= "http://www.91se91.com/" target= "_blank" > textile > /a > commodity Association outdoor branch) data show that the number of brands in 2013 is 891, and foreign brands are 433, up 3.59% over the same period last year, and the foreign brands entering the domestic market are mainly in Europe and North America.

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< p > < strong > the rise of children's outdoor industry < /strong > < /p >

The annual report on China outdoor products market released by P > COCA shows that in 2013, the retail sales of outdoor industry reached 18 billion 50 million yuan, up 24.3% over the same period last year.

In 2012, China's a href= "http://www.91se91.com/news/index_c.asp" > outdoor products < /a > total retail sales amounted to 14 billion 520 million yuan, the annual growth rate reached 34.94%, and the growth rate in 2011 was 50.91%.

From the above figures, we can see that the growth rate of the industry has been declining.

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< p > when outdoor markets gradually return to a steady growth period, children's outdoor products become the growth pole of outdoor industry.

The Beijing Commercial Daily reporter noted at the ISPO exhibition that the Korean brand BLACKYAK and the US brand KEEN both exhibited their children outdoor products, which means that these products will officially enter the Chinese market in 2014.

As a matter of fact, the mature outdoor market has already appeared in the field of subdivision, and BLACKYAK launched a series of outdoor children in Korea a few years ago.

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< p > besides, the brand that focuses on outdoor children, such as Reima from Finland and Camkids in China, has grown faster than adults in the past two years.

Reima said that it now has 8 stores in China and operates Tmall flagship stores, and this year it will expand to 20 stores.

Hong Qinming, general manager of Camkids, said that the Camkids brand has covered 1000 top stores in the first four years of the country's second tier cities, which is difficult for adult outdoor products to match.

In the industry, the popularity of family and parent-child concept affects children's outdoor products market.

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< p > < strong > online expand market < /strong > /p >

Huang Geng, chairman of Nanjing border town sporting goods Limited by Share Ltd, which has three brands of NORTHLAND, LOWA and LEKI, believes that in the past ten years, with the increasing outdoor market in China, outdoor brands are becoming more and more, and competition has become more intense. P

"China's outdoor market has passed the first stage of brand watching and the second stage of product quality. Now it is in the third stage. Apart from brand and quality, it has to operate in a comprehensive way in terms of marketing and channels."

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< p > electricity supplier has become the topic of all outdoor brands in the past year.

The Pathfinder sold 78 million yuan on the "double 11" last year, while the camel created a new business miracle of 380 million yuan with a single brand.

At the ISPO exhibition, a foreign brand specializing in outdoor a href= "http://www.91se91.com/" target= "_blank" > hat "/a" said that the requirement for Chinese agents is to open a cat store.

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< p > when most brands only regard the line as a sales channel, Pathfinder has begun to explore the "one-stop outdoor service platform" through online construction.

Pathfinder has held Singapore online travel platform Asiatravel and bought the largest outdoor travel network platform in China.

The green field network CEO Zhuo Guang said that in the future, it will form an outdoor platform with the route product of the Pathfinder + the leader resources of the green field network and the +Asiatravel line resources.

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