In 2014, China'S Garment Enterprises Will Tap The Outdoor Products Market.

"P", known as the outdoor outdoor sports market vane of Beijing, ISPO outdoor exhibition opened recently. More than 600 outdoor, winter and extreme sports brands from all over the world gathered in the National Convention Center.

Munich Exhibition (Shanghai) Limited company ISPO Beijing project director Wang Yilei said, compared with the sports brand, the outdoor sports industry is 15 billion to 20 billion yuan, or a relatively small industry, but the next step will be very rapid development, skiing, extreme sports will become hot.

According to the relevant data, the retail sales of outdoor products in China increased rapidly. In 2010, the retail sales of outdoor products exceeded 7 billion yuan, and maintained a 40% growth rate in recent years.

Facing the "blue ocean" of outdoor products market, China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "facing the pformation dilemma" has accelerated the pace of nuggets outdoor supplies market.

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< p > < strong > breakthrough growth "ceiling" pformation outdoor < /strong > /p >

In the past few years, the outdoor products market has seen a "thriving" situation, while the traditional clothing enterprises are limited by the decline of the international market and the slow growth of domestic consumption. P has been lingering.

The pformation of outdoor products has become a strategic choice for many garment enterprises.

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< p > when it comes to the domestic enterprises of formal clothing and clothing manufacturers, few people in the industry do not know about her.

Founded in 1981, the group is the largest national garment processing group in China.

According to Yuan Wenhe, President of the company, the company has become mature and has formed a set of mature and quantified market and management mechanisms.

But group clothing customization has developed to a relatively saturated state.

In recent years, the rapid growth of outdoor products market has opened another brand and product expansion door for traditional garment enterprises in pformation.

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< p > Elia decisive attack.

At the end of 2012, the group purchased the brand life brand and agency right of CIMALP, a French outdoor brand, in mainland China, Hong Kong, Macao and Taiwan.

In a short span of more than two years, China has made rapid progress in China.

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"P", according to Yuan Wen and revealed, "happy horse" is the French family brand that originated in 1890. In 1964, the family brand was formally established as an outdoor brand, and in 1996~1997 years, it sponsored the world's first outdoor clothing that went through the Antarctic continent alone.

Because of its high quality, durability and sales channels, the FFCE has been praised by consumers and became the official partner of French FFCE in 2012.

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< p > the products of hmar are unified research and development, unified design, unified production and unified sale by the French headquarters. Meanwhile, according to the international fashion trend, combined with the situation of different regions, differential design is carried out.

She will make special customization for special populations, special shapes and special requirements in China.

The marketing way of China is direct and franchise.

With the way of direct battalion, Xi martun ploughs the market of the first tier cities, joins the two or three line city market quickly, and opens stores in some tourist cities.

It is reported that at the end of last year, hymar has opened a store in Beijing Jin Yuan Yansha, its products are well received by customers, and the sales of down garments are far ahead of expectations.

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< p > in fact, more and more service companies are also making efforts in the field of outdoor products.

Lining, the sporting goods giant in China, opened the first outdoor flagship store in October 2012, Lining.

This ISPO exhibition, Lining exploration is also exhibiting.

It is reported that at present, the product line explored by Lining includes outdoor a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > category, clothing, accessories and equipment and so on, which is divided into three main series: hiking, cross-country running, city travel and so on.

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< p > < strong > tradition and fashion reflect each other. < /strong > /p >

< p > outdoor equipment has experienced more than 10 years of development in China, and consumer demand for products and brands has gradually upgraded from the initial use function to the comprehensive demand.

Consumers now demand that products not only satisfy their outdoor wear needs, but also meet their aesthetic needs.

Therefore, whether the combination of traditional outdoor and fashion a target= "_blank" href= "http://www.91se91.com/" > dress "/a" will be the key to brand survival and development.

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< p > Yuan Wen has a clear understanding of this.

He said that on the basis of reservations of pure French lineage, the Xin Mar brand, which entered the Chinese market, will continue to improve and improve its design style and brand concept in combination with the needs of the Chinese market, and gradually found its own soul and launched the medium and high end products that are in line with the brand positioning.

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< p > in this exhibition, Xi Mar diagram focuses on the theme of outdoor outdoor sports and leisure fitness. No matter from booth arrangement or product design, it closely surrounds this theme. On the basis of emphasizing functionality, it also pursues more comfortable and leisure style. At the same time, it meets customers' needs at different levels in fashion design, adds some fashionable leisure elements, and expands the wearing occasions of outdoor garments, which greatly meets the needs of people's daily life.

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< p > at the exhibition site, the reporter saw that the exhibition area of 200 square meters of hmar booth, in the entire exhibition hall, its professional, leisure and fashion into one of the product style is unique.

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< p > Xi Mar not only maintained the original style of France, but also added some technological innovation elements on the basis of satisfying the basic functions of outdoor products, such as permanent antistatic, permanent radiation protection, bacteria control, rapid moisture absorption and quick drying.

In terms of fabric selection, all the world's BULESIGN certified environmentally friendly and premium surface accessories are used to provide a safe and comfortable dressing experience for consumers from inside to outside.

In terms of design, the pursuit of self-cultivation, comfortable and humane tailoring has replaced the concept of the outdoors product in the past. It has constantly sought for change and innovation in workmanship, style and material. Every needle and thread is permeated with ingenious and meticulous thinking.

"Fashion outdoor, leisure fitness", hmar high profile appearance in Beijing ISPO outdoor exhibition, to her target consumer group, pass this idea.

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