Shoe Manufacturers Spend More Blood Than Blood Pfusion In Winter.

The "cold winter" of shoemaking enterprises is really coming.

Recently, the world's highest specification footwear industry forum, the world footwear development forum, was held in Houjie, Dongguan, Guangdong. The first time, the head of the shoe industry association of 18 countries gathered together with China's processing trade experts to discuss how China and even the world's shoe companies successfully "winter" under the influence of the global economic crisis.

Owing to multiple factors such as the subprime mortgage crisis, RMB appreciation and cost rise, the export oriented enterprises are having a bad time this year, and shoe companies are the first to bear the brunt.

Statistics from China Chamber of Commerce on import and export of light industry crafts show that nearly 1000 shoe factories and related supporting enterprises in Dongguan and Huizhou have taken the initiative to suspend business or move out. Since February this year, a survey conducted by the Wenzhou Footwear Association on 371 shoe-making enterprises shows that 32 enterprises have not started, 52 have been closed, 14 are in debt, accounting for 34.1% of the survey enterprises, and nearly 100 enterprises in Fujian Putian have gone bankrupt.

In such a "cold winter" that has never been encountered, the idea of speeding up the pformation and upgrading of processing trade has been mentioned most. In order to achieve this goal, the policy "blood pfusion" has become the expectation of many shoe enterprises.

Gradually changing from the export form of processing trade to the export form dominated by general trade is one of the important ways to upgrade footwear enterprises. However, most SMEs in China do not have the strength to realize this pformation.

It is gratifying to note that at present, the main production area of the shoe industry is increasing the policy of "blood pfusion".

In Guangdong, the Dongguan municipal government has clearly identified Houjie as a pilot town for footwear industry upgrading, and will take all necessary measures to guide and help Dongguan shoe industry to face challenges.

In Fujian, the subsidy to encourage enterprises to participate in export credit insurance has been increased. The premium subsidy standard has been adjusted from 20% to 25% in the past 40% to 60%, and the interest rate policy of letter guarantee insurance policy has been launched to enhance the financing ability of enterprises and benefit many shoe enterprises.

It is important that the policy "blood pfusion" help enterprises to overcome difficulties, but the self-help behavior of enterprises is more indispensable.

We can not change the predicament faced by enterprises at present. We must seriously analyze the problems existing in enterprises and find solutions so that enterprises can survive and develop.

To speed up institutional innovation and product innovation, save energy and tap potential, reduce production costs, change exchange rate settlement methods, and get rid of excessive dependence on the US market are the most effective ways for shoe enterprises to save themselves.

As a matter of fact, these measures have been adopted by many shoe companies, and more and more enterprises are stepping out of the crisis.

At the same time, some enterprises seize the opportunity of RMB appreciation and purchase large quantities of foreign advanced shoe making equipment, which not only greatly reduces the cost of replacement, but also stores new energy for enterprises.

In this cold winter, shoe companies must "winter" but can not "hibernate".

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