Solving Cashmere Industry Equation

At present, the global economy is facing severe challenges, the domestic economic growth slows down, and a lot of cashmere enterprises are in a predicament because of the change of external conditions. The cashmere industry feels the pressure of survival and development.

Under such circumstances, it is particularly important to explore various problems in the development of cashmere industry and strengthen the construction of the industry itself.

Cashmere enterprises and trade associations should clarify the direction of industrial development and realize the sustainable development of cashmere industry.

The second China Beijing international cashmere fair was held in Beijing International Trade Center recently.

This trade fair is approved by the Ministry of Commerce, sponsored by the chamber of Commerce of China food, animal and Animal Import and export, the China Textile Import and Export Chamber of Commerce, the China Wool Textile Industry Association, the China Livestock Products Circulation Association, the China native produce and animal husbandry Corporation and the Intertek company. Sanli advertising Exhibition Co., Ltd. is responsible for it. The chairman of the National Federation of industry and commerce, Huang Mengfu and Assistant Minister of Commerce Qiu Hong attended the opening ceremony and delivered speeches.

Reporters learned from the trade fair that from 1 to September, China's cashmere and its products were exported to US $1 billion 206 million, up 2.6% over the same period last year.

Cashmere and plush free exports of 1629 tons, the amount of 132 million U.S. dollars, down 17.4% and 13.8%, respectively.

Before September, my cashmere products exported 1 billion 75 million US dollars, an increase of 5.1% over the same period, of which 14 million 420 thousand cashmere sweaters were exported, with an amount of US $479 million, a decrease of 9.6% over the same period last year, a decrease of 1.5% over the same period last year, and a $166 million decline in cashmere yarn exports, a decrease of 22.4% over the same period last year.

The export growth rate of cashmere and its products in China has generally slowed down or even declined, which will further increase the pressure of excess capacity in the cashmere processing industry, making the Chinese cashmere industry, which has experienced rapid development in the past ten years, face unprecedented difficulties.

But the Chinese cashmere interface does not lose confidence in the difficulties.

The real problem threatens the development of the industry. According to the reporter, the financial crisis of the trade fair is spreading, and the world economic downturn is coming down.

The United States is China's largest export market for cashmere products, accounting for about 28% of the total export volume of cashmere products. The US and European markets account for nearly 2/3 of China's cashmere products.

A decline in major cashmere consumer markets, such as the US and Europe, will have a significant impact on China's cashmere processing industry.

Whether it is scale expansion or technological progress, China's cashmere industry has maintained a relatively high speed of development for a long time.

However, with the expansion of the industrial scale and the change of the international market environment, the problems of China's cashmere industry are becoming more and more prominent, which has become a constraint factor for the healthy development of the industry.

The lack of world-class brand support is obviously at a disadvantage in the international cashmere industry value chain.

At present, although there are many brands of cashmere industry in China, there is a lack of popularity in the world and few Chinese cashmere brands are found in the international market.

The export of cashmere products is still dominated by OEM, and cashmere enterprises earn less than 10% of processing fees.

The profit of OEM is very thin. The same products are sold several times higher than the export price and even more than ten times as much as the world famous brands, and a lot of excess profits have been earned by foreign distributors.

The industrial concentration is still low, the industrial structure is unreasonable, and the phenomenon of product homogenization is common.

The structural contradictions of cashmere processing industry in China are increasingly obvious. Low level repetitive construction leads to excess production capacity, and the contradiction between industrial development and resource constraints and environmental constraints is becoming increasingly prominent.

The independent innovation capability of enterprises needs to be improved.

China's cashmere industry started late, compared with the old cashmere enterprises in Europe, there is still a big gap between Chinese enterprises in terms of technological innovation and product marketing.

The independent innovation ability of cashmere enterprises is very uneven, large enterprises invest heavily in technological innovation, and small enterprises are seriously inadequate in their sense of innovation and input in innovation.

Although China has begun tackling key problems in dyeing, spinning and other core technologies, and achieved certain results, some key technologies are still controlled by foreign enterprises.

On the whole, China's cashmere industry has yet to get rid of the extensive growth mode, and win the quantity and the big road goods, the profit level is not high, and the competition ability is not strong.

The market pactions need to be further standardized, and the image of high-grade cashmere fabrics needs to be maintained.

In the field of cashmere circulation, the phenomenon of counterfeiting, selling and shoddy is repeatedly banned. Unqualified cashmere products will strike consumer confidence and affect all aspects of the cashmere industry chain.

The quality of cashmere goats needs to be protected, and the quality of cashmere is in danger.

The potential danger of cashmere fiber becoming coarser is becoming increasingly apparent, which will bring immeasurable loss to the development of China's fine cashmere resources and cashmere industry.

It is worth noting that during the process of cashmere improvement, some areas have been overlooking for growth in production, ignoring the good quality of cashmere, and to some extent, the fineness of cashmere fiber has been reduced and the whiteness has decreased.

The cashmere fiber tends to become coarser while pure white cashmere production is also gradually decreasing.

To cultivate the trading market and guide the healthy development of the industry, compared with the huge production and processing capacity and high technology level of the upstream, China's cashmere terminal market cultivation is still very lacking.

Most cashmere processing enterprises still follow the traditional mode of product production, lack of marketing concept to deal with the terminal market, and are still at the initial stage in market development and brand building.

In fact, most of the problems in China's cashmere industry can be found from the downstream end of the industry chain and seek solutions.

It can be expected that the improvement of the cashmere terminal market environment will effectively promote consumer demand, give play to the positive impact of the downstream industry on the upstream, and promote the healthy development of the industry.

Brand building will gradually change the situation of low price OEM exports. The establishment of the international cashmere brand will greatly increase the added value of Chinese cashmere and promote the internationalization process of Chinese cashmere.

To standardize the business operation and ensure that cashmere trade is placed under the supervision of the industry is conducive to initiating good faith management, making the fake and shoddy products nowhere to hide, enhancing the confidence of consumers and international buyers in Chinese cashmere products, and better protecting and utilizing cashmere resources.

The upgrading of the cashmere consumption level and the diversification of product demand in the terminal market will promote the technological innovation and technological upgrading of cashmere enterprises, open up a new mode of economic growth in the industry, widen the profit margins, increase profit margins, and promote the development of China's cashmere industry towards quality and high added value.

The increasingly fierce competition in the international cashmere market, the establishment of the image of China's cashmere products and the objective requirements of scale operation will promote the concentration of the industry and take the industrial clusters to participate in the international market competition, so as to enhance the overall competitiveness of the industry.

The improvement of consumer appreciation of cashmere products is conducive to the expansion of the demand for cashmere. With the emergence of higher demand for cashmere products, the rational consumption of cashmere will gradually be in place.

All these will encourage the upstream livestock industry to breed fine fine cashmere goats, avoid blindly pursuing high yield and bring about the risk of coarse cashmere fiber.

The industry pointed out that actively extending to the downstream, improving the chain of cashmere industry, improving the terminal market of cashmere, and promoting the healthy development of cashmere industry through market forces have been widely recognized by the cashmere industry.

Huo Jianguo, President of the food and Animal Import and Export Association of China, pointed out that building a first-class platform through the cashmere Fair will help to concentrate on displaying excellent domestic and foreign cashmere products, promote the brand building of cashmere, expand trade opportunities, predict the trend of fashion, and realize the interactive exchange of information and technology.

Cashmere Fair will also play a role in fostering the consumer market. Through the appearance of many excellent cashmere products and brands, consumers will recognize cashmere and expand the consumption scale and scale of cashmere products.