Lanting Jishi Financial Report Shows Clothing Category Growth

　　 Lanting gathering potential (light in the box) recently released its unaudited fourth quarter and 2013 annual results. Data show that its net income growth exceeded expectations in the quarter, and the sales growth of mobile platform in the whole year was eye-catching.

In the fourth quarter of 2013, the company's net income was $78.8 million, up 21.6% year-on-year, according to the company. Previously, Lanting's performance guidelines were $75 million to $77 million.

Guo Quji, chairman and chief executive officer of the company, said: "I'm glad to see that net income in the quarter exceeded our performance guidelines, mainly due to clothing Category's over expected performance and strong sales of mobile platform. In the fourth quarter of 2013, after successfully expanding the ready to wear product line, our clothing category recovered growth and improved the effect of overseas marketing. "

It is reported that in the fourth quarter of 2013, thanks to the successful expansion of ready-made clothing product line, Lanting Jishi clothing category achieved an annual growth of 12.9%.

In the quarter, Lanting's positive cash flow from operations was $3.77 million, compared with $1.86 million in the same period a year earlier. Repeat customers accounted for 37% of the total revenue, compared with 28% in the same period of the previous year.

In 2013, the net income of Lanting Jishi was 292.4 million US dollars, an increase of 46.2% over 2012, and the gross profit rate increased to 43.5% from 41.8% of the previous year. It is worth mentioning that in 2013, the revenue growth rate of Lanting Jishi mobile platform reached five times that of PC terminal.

In addition, according to the cash flow data disclosed by Lanting group, in the fourth quarter of 2013, it was used for buy That's $1 million. In the quarter, Lanting Jishi acquired the American social e-commerce site ador and brought in global executives from Amazon.