Taobao New Store "How To Fire Up" Great Exploration

Needless to say, to do anything is the most difficult part from 0 to 100. To open a new store, to do more things, to be stressed and difficult to improve is the three test of psychology, intelligence and physical strength. How to turn a lonely life without hope into a rhythmic, planned and climbing step by step? TaoBao What about dreams? Listen to the true cross that I will summarize. One's own view can not guarantee that every novice seller tries.

thinking

First of all, shops must have ideas, ideas and solutions. What is the train of thought? The train of thought includes store location and promotion.

First of all, the store location is accurate, and then shop promotion will have direction. We must have precise positioning. Now the new store has a very high weight, especially when 0~1 drilling needs to hurry. The faster the new store gets up, the bigger the advantage will be. The location is accurate, not deviating from the main direction, and half the success without detours.

Friends often say, "why is my product so good?" Your eyes can't just see products. What you want to know is what kind of people you want to sell. How age, characteristics, income, hobbies, backgrounds and so on do you want to sell? How do you compete on the market? Are you positioning yourself to sell or to make a brand, suitable for C shops or Tmall stores, and how big is the market space? First, study the market segmentation, and then draw a conclusion. After deciding, you will naturally know the promotion of the game. Should we keep the brand in the long run or rush sales quickly?

　　 flow

How to do a good shop first, start with a good baby. Wired is also spent on the knife edge, not to mention money and experience. What's new? For new stores, the initial open train and drill show are basically losing money. You don't have to think too much. Start with search. First of all, you have to find a baby with hot potential in the new process, then optimize the search and take the initiative to reach for free traffic.

We all know that in search. Sales volume Weight is the first, the day after tomorrow is much more than tomorrow, and the day after tomorrow is more than the day after tomorrow, your baby is more and more concerned by Taobao. Do a good baby, first from a word, through which word to come in, which word conversion rate is high. Find the most accurate products to match the most accurate words, search also do it, through the car also do it, so that the quality score, the price drop, the rank of the front, form a virtuous circle.

Taobao has a search and trial error principle, meaning that if it does not match, customers do not buy through search. After a long time, Taobao thinks you are not suitable for this kind of customer purchase. As time passes, you do not recommend it. So the most important thing is to match, constantly optimize, in the early stage has been uphill.

The shopkeeper of the new shop must make a weekly plan, because the 7 days up and down the shelf, it is suggested that a complete training cycle should be worked out. After choosing the money, work out the tasks that must be completed every day, such as the UV per week and doubling sales volume, and strive to complete it. This is very boring, the effect of each shop is not the same, but it must be effective. Once a cycle is completed, the next seven day plan will be worked out. Just like doing homework, you may not be able to make progress in the process of doing it. When you get to the exam, you will see that the universe is out of sight. If you have friends to ask me if I don't drive or drain, how can I finish this task list? In other words, if we do well, we must have friends resources to mobilize friends to spread; we will use discounts to stimulate purchases, such as the first 10 orders, 100% return to cash, 10~20 50% returns, 20~30 20% return cash, and so on; social marketing, micro-blog and WeChat are going to disseminate; seize more than a dozen or dozens of UV entries per day, and actively serve to facilitate transformation.

data

In other words, how to choose an accurate and accurate account? Learn to look at the data, four: sales volume, conversion rate, depth of visit, jump rate.

Ask a lot of novice sellers why do they need to open a through train? Because no traffic, no business. To be clear is not to rely on through train to sell goods, the role of through train is supplemental traffic, the two is through through train to drive search. Early stage through train is burning money, driving is an adventure, a gamble, if you put all the sales pressure on the through train, can only make ends meet. After optimizing search sales volume and all aspects of data stability, you can start trying to drive, first long tail words, and then gradually expand to big words.

Develop the habit of studying peers. Before doing shop, we must fully understand customers and understand competitors. Homogenization today, you have to observe the opponent, many aspects weaker than him, but a little stronger than him, find this point, constantly persuade customers, repeat their strong place, for small businesses can only play like this. At the same time, find a benchmark, do not take it as a competitor, follow behind, the more tightly followed, the easier it is to succeed. Usually choose the new, optimize the title, optimize the baby details page, pricing, etc., should always pay attention to peer situation, take the essence to its dregs.

Line down to visit, online to find money, mutual needs. Wholesale market has a price per day. At the beginning of the start-up stage, we must be careful. It mainly depends on the online sale of good money, to find offline, or to look at the data, to use data to speak, empiricism kill people. For example, pick out five items, which is the main push, or look at the data, which data is beautiful, and has more advantages. The above can be obtained through the front page analysis, Taobao index, quantum constant road, data cube and other tools.

details

Win in detail. First of all Baby details page It plays an important role in improving conversion rate. From the search point of view, baby details page copy will also be grabbed. In recent days, I found a shop called "local bee farming". The seller sold the soil honey. The store sold only one product at a price of 45 yuan, a monthly sales volume of more than 6000, and a treasure collection of more than 30 thousand. He is also promoting the through train, but ROI is very impressive.

It is worth learning from the baby page God page copy, although the picture is very rough, the text is very simple, but it appears to be truthful and believable. Concentrating all energy on building a product is especially worth learning by the novice seller. I also found that one of the other shops copied the house but failed. Unless he is short of money to smash up promotion, bombardment, and cheaper prices, it will cost more than that in the short term, so that consumers can not tell the true and false Monkey King. But it turns out that this is impossible. You can bid high on the straight train, and you may not necessarily be in the top one. Because of the comprehensive quality and quality score of the search, there are clouds in the river: the first is genius, the second is genius, the third is mediocre, and the second is stupid.

Maintenance of old customers. General customers have selective syndrome. For the first time, for the second time, most of you will think of your shop. As long as the experience is good, it will come second times. The second time is critical. Pull back second times. Third times, he usually comes back when he needs it. How to make him come second times? The first experience is particularly important. Don't make money for the first time. Send coupons, second times to buy when used, such as third party software to send coupons.

confidence

Whether we can succeed in a new store is not only a question of thinking, but also a question of confidence. Without confidence, nothing can be done. How to find confidence? Even the biggest company must take a store and a single product to bring the entire store to live, to point to the surface. A good sale, the ranking rose, the whole shop activity increased. With a successful experience in making money, you have the confidence to find new products with potential explosions and copy them to other products in the store through the new process. shop It's alive. With sales volume, it has strength and effectiveness, and has a long-term interest relationship with upstream supply chain and downstream terminal. Everyone will be around you, not going back to the wholesale market or factory, and your confidence will be established.