New Venture: Clothing Exported To Kazakhstan

< p > mention the market of Beijing's elegant treasure road, many people think that it is specifically aimed at Russia's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > commerce market, in fact, otherwise. Here, besides receiving customers from Russia, Ukraine and some African countries, it also includes some distributors in Kazakhstan, Kyrgyzstan and other Central Asian countries. Aroma angle < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > is a company that exports high-end and high-end women's fur to Russia and Eastern European and Central Asian countries. Reporters in order to find out the specific circumstances of the Kazakhstan market, interviewed Chen Changhu, general manager of the company. < /p >
< p > < strong > Agency on demand "Ji" land and air two way delivery: < /strong > /p >
< p > 2007, Chen Changhu registered her own brand "Aroma angle" in China, and registered it in Russia in 2010. The company has its own R & D team. In recent years, its products have been exported to Poland, Hungary, Russia, and Tajikistan, Kazakhstan, Kyrgyzstan and other Central Asian countries. According to him, the proportion of garments exported to Central Asian countries is about 15% every year, and the proportion of exports to Kazakhstan is about 7%~8%.. In the past, the purchase of garments by Ya Po Road was mostly Russian businessmen. After making a good reputation in the professional clothing export of Ya Po Road, the clothing agents of Central Asian countries also came here to look for and purchase suitable commodities. The clothing of Ya Po Road is mainly based on anti season sales. Enterprises usually develop various styles in advance. Buyers and agencies decide the quantity of orders according to the demand of the sales market. From December to January of next year, agents purchase spring and summer clothing in a centralized way, and 5~8 month begins to purchase products listed in autumn and winter. "There are many merchants in Ya Po Road. Our products are not perfect, but the design and production are designed according to the needs of local customers for clothing, and try to satisfy the local consumption habits. Over the past few years, good product quality and company reputation, as well as the price of suitable products, have prompted us to form a stable cooperative relationship with purchasers. The general clothing agents have a clear purpose of purchasing, so they will soon be able to sign orders. " Chen Changhu said. < /p >
< p > according to Chen Changhu, when customers sign orders, they deliver them directly according to their requirements. If customers have more time from purchasing to transporting garments, the company usually uses land transportation, such as starting from Kashi port in Xinjiang, and directly responsible for product transportation by logistics enterprises. The cycle will be about 10 days. If the time is tight, air transportation will take about 7 days, usually from the airport in Beijing or Shijiazhuang. < < /p >.
< p > < strong > the three kinds of currency settlement dragging out phenomenon is outstanding < /strong > < /p >.
< p > according to Chen Changhu, the consumption level of Kazakhstan residents is lower than that of Russia, and is comparable to that of Kyrgyzstan, Uzbekistan and other Central Asian neighbors. Generally speaking, enterprises will choose the appropriate fur types to produce and make corresponding prices according to the consumption level of export target market. For example, the price of garments using mink hair will be relatively high, but the maximum profit will be earned by agents, and the profit of each export product will be about 1 times. < /p >
< p > Chen Changhu said that for the clothing export to Central Asia and other countries, the currency used by enterprises to sign the contract is usually the US dollar, euro or RMB, of which the US dollar is the main one. "In recent years, because of the appreciation of the renminbi, the pressure of export enterprises is particularly large. After signing the order with the agent, we usually pay 30% of the total amount of the order in advance, but the phenomenon of the customer's payment is outstanding. If it is long, it may be in arrears for 3 months. However, during the period of customer remittance, if the exchange rate of RMB rises, the loss of exchange rate changes can only be borne by the enterprise. In the past, but because of exchange rate changes, the profits of enterprises will be greatly reduced. In addition, in recent years, the cost of raw materials and the increasing cost of labor have led to a decline in corporate profits. Sometimes, in order to maintain long-term cooperation with our customers, we have to lower our profits. " < /p >
< p > < strong > the reduction of the price advantage has shifted the order < /strong > < /p >.
< p > Chen Changhu said that due to the impact of international financial environment and weather conditions, the export volume of enterprises in recent years has dropped significantly. Besides, exports from countries such as Turkey and India have made local market competition more intense. According to him, Turkey's fine clothing technology and convenient geographical advantages are very popular among Central Asian countries. Although Chinese products have more price advantages than Turkey products in previous years, with the increase of domestic costs, the price of products has to rise, and the price advantage of products is no longer obvious. < /p >
< p > Chen Changhu said: "the competitiveness of India, Vietnam and other countries is constantly improving, and orders are shifting. Before, we exported clothing to Kazakhstan about 30 thousand ~4 million a year, but now the situation is not good, and the export volume has dropped to about 15000. Because Central Asian countries are similar to Russia in terms of clothing, fashion and fashion costumes are very popular among them. I am going to attend the CPM clothing Expo in Moscow these days. I plan to see the international trend and look at the local market, and add more products to our customers after returning home. This trip to Moscow is also hoped to understand more clothing information and international trends through the exhibition platform, so that we can understand the trend trend and improve the design ability of < a target= "_blank" href= "http://www.91se91.com/" > designer "/a". < /p >
< p > Aroma angle brand will launch more than 600 clothing products every quarter, with the age span ranging from 16 years old to tens of years old. The clothing of Aroma angle is directly responsible for local sales through agents. It is generally sold to the capital and large cities. For example, there are 4~5 shops in Kazakhstan, which sell Aroma angle < a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a". In addition, there are also sales in Almaty, the main city of Kazakhstan, and under normal circumstances, commodities will not be sold in bazaars or local wholesale markets. < /p >
< p > < strong > National Archives < /strong > /p >
< p > regional advantages: Kazakhstan is located in the east of Asia, East China, North United Russia, South and Uzbekistan, Turkmenistan and Kyrgyzstan, and is the largest landlocked country in the world. < /p >
< p > Industrial Distribution: in 2012, the added value of the primary industry accounted for 6.4% of GDP, the second industry accounted for 40.7%, and the third industry accounted for 52.9%. < /p >
< p > processing industry: processing industry mainly includes petroleum processing and petrochemical processing, light textile processing, building materials, household appliances and so on. < /p >
< p > National Religion: Kazakhstan is a multi-ethnic country. Kazakh is 64.6%, Russians are 22.3%, Uzbeks are 3%, and mainly believe in Islam. < /p >
< p > climatic conditions: continental climate, hot summer and cold winter. < /p >
< p > National Capital: Astana, the political, cultural, educational and economic and trade center of Kazakhstan, with a population of about 778 thousand. < /p >
< p > the most competitive city: Almaty, the economic and cultural center of Kazakhstan, is also the highway hub, aviation station and the largest industrial center of Kazakhstan. < /p >
< p > < strong > market capacity < /strong > /p >
< p > according to the figures released by the State Statistics Department of Kazakhstan, in 2012, the total retail sales of social commodities amounted to 43197 billion gengers, or about US $28 billion 970 million, an increase of 12.9% over the previous year. The total volume of social wholesale goods was 117352 billion US dollars, or about 76 billion 690 million US dollars, an increase of 15.2%. compared with the same period last year. As of January 1, 2013, the population was 16 million 911 thousand and 900 and the women 51.7%. The relocation of male 48.3%. to haha mainly concentrated in Almaty and East haju, with about 4~5 people, mainly engaged in the wholesale business of commodities. < /p >
Living expenses: the purchasing power of Kazakhstan has exceeded the level of moderately developed countries. In 2012, the national average wage was 101079 gentry, about 677.8 US dollars, and the national savings consciousness was not strong enough, and it liked to spend in advance. After the financial crisis, residents began to save money. < /p >
< p > price level: higher than other countries in Central Asia. On the one hand, it is related to the backward civilian industry and the need for more imports of products. On the other hand, it is also related to higher per capita income and higher labor price than other countries. In addition, there are many intermediate links in the business, and the goods are in the hands of the users. Compared with the prices of the factory or the import, there are several times to several times the difference. < /p >
< p > < strong > Infrastructure > /strong > /p >
< p > highways and railways occupy an important position in the whole country. Pipeline transportation ranks third. < /p >
< p > highway is the most important mode of transportation. The highway network is only second only to Russia and the Commonwealth of Independent States. (West Europe - West China transport corridor) "double west highway", east of China's coastal city of Lianyungang, West to Russia's second largest city, St Petersburg, through China's Zhengzhou, Lanzhou, Urumqi, Huoerguosi port to Kazakhstan. (risk hint): at present, the condition of 2700 km highway in Kazakhstan is relatively poor, and the speed is slow. It will probably be maintained until about 2020. < /p >
< p > Railway: Chongqing New Europe railway, China Chongqing, Xinjiang to Europe to St Petersburg, all goods shipped from Chongqing to St Petersburg, 1/10 time than shipping. Hot tren - Huoerguosi Railway: East China Kazakhstan border port Huoerguosi, West Almaty to NATO 70 kilometers of small station Gertken, connected with the northbound railway. The Huoerguosi - Cory railway is the second international railway to China, which is open to Central Asia, Western Asia and Europe. < /p >
< p > air transportation: there are 21 existing large airports, 12 of which provide international aviation services. < /p >
< p > communication: Telecom is the top fifth in Central Asia, and the number of digital communication networks nationwide reaches 90%. < /p >
< p > Electric Power: unbalanced distribution of electricity resources, and 79.2% of the power generation capacity is concentrated in the north. < /p >
< p > < strong > business information < /strong > /p >
< p > general currency of Kazakhstan is gang. In 2012, the average exchange rate of the dollar against 149.11:1. was 191.67:1. < /p >
Less than P, Kazakhstan's water, electricity and gas prices are relatively low. It is also one of the investment environment that the Kazakhstan government is proud of. Electricity is segmented. Industrial electricity per kilowatt hour 7~38 Gago (about 0.05~0.25 US dollars); water 44~95 tonne per ton (about 0.3~0.64 U. S. dollars); natural gas 24 cubic meters per cubic meter (about 0.16 U.S. dollars). < /p >
< p > the priority areas of investment encouraged by Kazakhstan include agriculture, infrastructure, machinery manufacturing, food processing, building materials, tourism, < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > metallurgy. Investment in these areas can enjoy preferential treatment such as state grants and tax relief. The investment law stipulates that all foreign investors should be treated equally and a unified preferential policy should be implemented. Investors are allowed to deduct capital from the enterprise income tax in the 3 years or from the enterprise income tax. < /p >