Children'S Brand "Balbala" Held A Brand Promotion Conference In Guangzhou

Nowadays, the status of children in the family is becoming more and more important. With the gradual implementation of the "two child" policy, it is undoubtedly a good news for children's brand businesses in P.

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At the beginning of the new year, many a href= "http://www.91se91.com/news/index_c.asp" and Pathfinder < /a > actively plan for layout and begin a new round of market competition at the beginning of the new year P.

In March 1st, Zhejiang a href= "http://www.91se91.com/news/index_c.asp" > Semir dress < /a > Limited by Share Ltd's main brand of children's clothing "balbala" held a brand promotion conference in Guangzhou, and together with investors to build a cooperation platform.

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< p > according to Zhang Xiaodan, deputy director of marketing development of Barbara Business Department, as of the end of December 2013, there are about more than 3000 national stores in balbala, with more than 300 cities in the layout, and Guangdong will be a market for Barbara this year and the next few years.

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At P, Zhang Xiaodan said that with the full launch of the "a href=" http://www.91se91.com/news/index_c.asp "single second child" /a "in 2014, it is estimated that in the next three years, the national retail scale of Barbara will increase by about 2 billion 800 million, and the format of children will become a sunrise industry.

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In the face of fierce market competition, Barbara also tried to catch consumers more accurately by making products more fashionable, professional and diversified. < p >

Zhang Xiaodan believes that today, 85 and 90 become an important consumer group, these people have higher requirements for fashion, so Barbara also formed five product lines, namely, Daily campus series, Cool outdoor series, Y city series, Event Festival series and sports series, hoping to meet the different needs of consumers one stop.

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< p > in terms of retail channels, Barbara pushed the three lines simultaneously, namely, the main street shops, shopping center stores and department stores, which are divided by market differentiation.

It is reported that in the past, department stores were the only channels for Barbara to expand, but now the retail industry is facing tremendous changes. With the vigorous development of the mobile Internet and shopping centers, Barbara also actively collaborate with excellent developers, such as Huarun, Wanda, Shimao and so on.

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< p > according to Barbara, the quality of commercial projects can rapidly improve brand awareness. In the future, we still need to cooperate with more developers to achieve long-term cooperation and mutual benefit.

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