Wuxi New World International Trade City Investment Is Not Enough To Change The Exhibition Center

Once used Spin clothing Wuxi New World International Trade City It is located in the core area of Wuxi New Industrial Expo Park, which is invested by 7 billion yuan by the new world group of Shenzhen. The total area of the project is 1 million 300 thousand square meters. Currently, it has opened about half of its business and is a key construction project in Jiangsu. Although the market has won the title of "ten typical commercial markets in China" and "the most influential market of professional influence", the overdevelopment of commercial real estate projects has made it difficult to enter the market in 2009. The new business team supported by the group and Industrial Park Management Committee, with the help of national culture inheritance, based on inheriting Wu Yue culture, created a cultural Wuxi to realize transformation and upgrading. By the end of last year, a new world art exhibition center, with the main theme of "one street" (Cultural Street), one city (cultural city), one garden (Garden Landscape Park), "wood" (Ming Qing's furniture, root carving, etc.), "stone" (ornamental stone, mineral crystal, ancient fossils, etc.), "paper head" (celebrity calligraphy and painting, Wen Fang four treasures, appraisal auction, etc.) has been basically formed.

　　 Positioning culture determines transformation

Due to the region business The reason for the real estate planning is that there are as many as 7 urban complexes in the area, and more than 3 million square meters or more. The per capita commercial area is 16 square meters, much higher than that of Shanghai's 7.5 square meters. Eventually, the interests of the operators can not be guaranteed, resulting in the rent and rent sublease. Hou Wei, general manager of the new world art exhibition center, said that when they took over in 2010, the big market was not worthy of the name, and several became empty cities. After several years of efforts, the park has resumed and reformed professional markets such as packaging and printing, decoration materials, paint and coatings, clothing, home textile curtains, Korean wedding dresses, and so on to maintain the normal operation of the market.

Since 2010, Hou Wei and others have been exploring the road of transformation. After market research, they believe that the popularity of the Internet and the development of e-commerce will erode traditional commodity markets, especially large scale professional markets, and will probably become a free display platform for electric providers. The market rent will create a price gap between the traditional merchants and the electronic business. Only cultural products can not be realized through online shopping because of the cultural connotation attached to their tangible commodities, and the characteristics of cultural products also make the online shopping more difficult. More importantly, Hou Wei believes that both the international and national cultures need to be inherited and promoted, while inheritance and promotion need carriers. Therefore, since 2011, the new world has been fully involved in the cultural industry, with the help of cultural industries to achieve the transformation and upgrading of the traditional commodity market, and has identified three paths of Chinese national cultural heritage, modern technological innovation and human development.

　　 Based on local Derivative Development

In order to clarify the direction of the development of the cultural industry, the park management team visited Yunnan and Xinjiang, and exchanged with the local industrial associations many times. It decided to take calligraphy and painting as well as ink and wash calligraphy and paintings based on the characteristics of the south of the Yangtze River. It introduced the painters, set up the Museum of calligraphy and painting, set up a national transmission and exchange base for Jiangnan calligraphy and painting, founded the Academy of Arts and literature, and obtained the qualification to issue a national accreditation certificate. In the city cultural center of the park, traditional crafts, cultural elements and special products of local Huishan clay figurine, Yixing purple sand and Wuxi embroidery are gathered, displaying the cultural and historical development of the place with individual objects, and becoming an important window to inherit the local history and culture. Every year, the Wuxi Cultural Expo is listed as an important promotion project, and the merchants stationed in it are also benefited.

The exhibition center has developed ink and paper inkstone exhibition hall, especially the establishment of the Chinese inkstone exhibition hall, displaying Duan inkstone, Shi inkstone, Tao inkstone, Chengyan inkstone, Ju Yan inkstone, etc., and from the collection and exchange of inkstone, a series of exhibition museum: ancient fossil and Paleolithic Museum, a collection of rare fossils from Archaean to Cenozoic, is rare in China. The Museum of China's ornamental stone collects Chinese ornamental stones such as Lingbi stone, Kunqu, Taihu stone and emerald, especially the first stone screen exhibition in China. The Museum of mineral crystal is working together with the leading industry in the industry, 3A mining, to jointly discuss the crystal culture and expand the international lottery market. Starting from the local ink painting industry, the new world

　　 Based on traditional innovation and development

Wuxi, as the birthplace of Wu culture, traces back to the spring and Autumn period of cultural Shi Ke. The long history has left a long tradition for modern times, but only by giving history to contemporary elements, can many historical and cultural forms and products be used for the present and then they can really be handed down.

The new world art exhibition center created the Ming and Qing Museum of ancient furniture, gathered a large number of Ming and Qing furniture, and displayed the history of Ming and Qing literati furniture and official home furniture, showing the culture of Taihu literati furniture. But modern people's living habits make people feel uncomfortable when using ancient furniture, such as hard plate ordering, hard bench and so on. They are no longer the best choice for people. How to make the ancient furniture culture inherit in the modern age has made a useful attempt. "Modern young people may not understand that the ancient family has profound cultural connotations, engraving the fortune and longevity of the family, as well as Taoism, Buddhist characters and stories." Hou Wei said these are full of sense of mission. "We should teach these young people and even their descendants whether they can combine modern people's habit of using them to replace them into" Simmons "and replace them with stools, but still engrave the legends of Chinese culture into modern practical owners. In this way, we really have done something for traditional culture.

Cultural inheritance requires people with traditional culture skills. After introducing young artists and craftsmen, the park has organized famous calligraphers and craft masters to teach regularly on the basis of the scale advantage of the new world art exhibition center, and has often created opportunities to introduce artists to the market to audiences, so as to truly promote human development. "Despite the popularity of the market, the risk of leaving the market is broken, but we still insist on promoting them outside. Even if we can really fly alone, we are able to contribute to the cultural heritage." Hou Wei finally said lightly.