85 Become "Private Custom", The Main Force Of Wedding Market.

< p > it is reported that yesterday, the 2014 China Shanghai spring a href= "http://www.91se91.com/news/index_f.asp" > Wedding Dress < /a > photographic equipment exhibition opened in Shanghai.

Reporters at the exhibition site to see that the degree of specialization of the wedding industry is getting higher and higher. "Private custom" has been pursued by consumers after entering the age of marriage 85.

It is understood that with the increasingly diverse needs of consumers, traditional wedding services have been unable to meet the requirements, and the emergence and upgrading of "private custom" services has become the next step in the development of the wedding industry.

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< p > < strong > "private custom" wind up < /strong > /p >

< p > three sets of indoor scenes, two sets of outdoor scenes are regular packages, court, romance, and little refreshing are all the Joker style.

Those who have experienced wedding photos must be familiar with these nouns.

However, in this increasingly personalized era, the traditional wedding style can no longer satisfy the consumers' appetite. "Private customization" has become a new trend of marriage.

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< p > "wedding photo is the most important part of marriage. I want to capture the most real and natural state, and also want to integrate our love story into the wedding photo."

At the exhibition site, a prospective couple who is about to harvest happiness is communicating with their staff to shoot ideas.

Traditional wedding photography is too rigid. They want some special memories of their own.

According to Miss Lee, director of sales of love wedding photography company, in the past, wedding photos were taken, and the photo studio was recommended to the newcomers in the form of package. The scenes and shapes were fixed, and the studio was dominant.

"But in this way, it will inevitably fall into procedural stereotypes."

Miss Li told reporters that since last year, the recognition of "private custom" has gradually increased in Shanghai's wedding market. New people have more ideas. "The scene can be moved from China to abroad, taking pictures of" a href= "http://www.91se91.com/" target= "_blank" > dress adornments < /a "can be the new person's own collocation, or even DIY.

She said.

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< p > not only is wedding photography no longer confined to fixed routines, wedding arrangements, wedding procedures, and forms, but also new people can do whatever they want.

Happy image staff Miss Lu said that custom wedding is full of novelty, personality wedding, as long as there are ideas, may be achieved at the wedding.

"What young people want now is individuality."

She said that the traditional form of marriage is relatively fixed, while young people prefer a personalized wedding ceremony, "Cinderella, Hellokitty, cowboy theme, which can be achieved."

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< p > < strong > Custom Wedding price is 20% < /strong > /p >

< p > "private custom" service is actually satisfying the customers' idea, strengthening the interaction between the company and the newcomers, and making the form more flexible.

Miss Lu said that the process of traditional wedding is all the same. Marriage ceremony, parents' speeches, games and so on are all expected.

The custom wedding is a custom tailored wedding. The wedding company will provide new ideas for the newcomers. Combined with the ideas and opinions of the new people, every step is tailored to the new people's preferences.

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< p > "private custom" form is full of creativity, but many new people will worry about the high cost. The reporter realized that in fact, such custom wedding is not exclusive to the stars and the rich, and the "private custom" market is gradually becoming popular.

According to the staff of several exhibition booths, the market of custom wedding has been developing rapidly in recent years. More and more people begin to choose the form of "private custom" wedding, which is only about 20% more expensive than the traditional wedding ceremony.

"From the current market situation, the younger generation, especially after 85, has the highest acceptance of custom-made weddings."

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< p > reporter has learned that apart from the development of "private custom" as a new business by traditional wedding companies, there are also consultants specializing in tailoring the wedding. The difference between the two is that the former has many creativity and design embodied in the service. The main source of service charge is extra payment and higher cost.

The latter is simply to stack up the products involved in the wedding industry chain, and charge the product price difference.

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< p > < strong > > love economy > 800 billion < /strong > < /p >.

< p > with the improvement of the living standard of the citizens, the love economy, including wedding dress, wedding and dining, is becoming stronger every year.

According to the statistics of the Ministry of civil affairs, in 2011, consumption in China due to the wedding day was close to 300 billion yuan, and it is expected to rise to 500 billion yuan in 2013.

The national survey data sample shows that in 2014, the national wedding industry turnover amounted to about 750 billion -8000 billion yuan.

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< p > however, because of the diversity of consumer demand, traditional wedding services have been unable to meet the requirements, and the living space is getting smaller and smaller.

In order to win the love economic cake, the wedding industry specialization degree is higher and higher.

Although the emergence of "private custom" has made traditional wedding services find new exports, the emerging market is still in an immature state in the industry.

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< p > it is understood that domestic wedding market entry threshold is low, and so far there is no strong leading brand. In addition, the scale of < a href= "http://www.91se91.com/news/index_c.asp" > Enterprise < /a > is generally small, and the quality of practitioners is also uneven.

The scale of the wedding market is hundreds of billions of dollars every year, attracting more and more capital to join in, and more and more wedding enterprises appear.

On the other hand, the higher the demand of consumers, the higher the demand for wedding industry.

Industry experts believe that the trend of the development of the wedding industry is that the division of labor will become more and more fine, employees are becoming more and more specialized, and the demand is becoming more and more personalized, so the scope of services and the service items will also be more and more.

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