The Crisis Of Chengdu Footwear Industry Is Going On.

"These two weeks can be regarded as the most exhausting two weeks this year."

20 at 10 o'clock in the evening, Peng Jun, director of the industrial operation center of China Women's shoes capital, was almost collapsed in a cafe in Chengdu's twin Nan.

Two weeks of research, meetings, and writing reports exhausted him, but the greater strain came from his heart: in the face of the global shoe industry shuffling, how did Chengdu shoes survive the global financial crisis and seize the opportunities brought by the crisis to rewrite the footwear industry?

Chengdu shoe enterprises are facing a survival test.

Peng Jun said that although the international sourcing festival of China Women's shoes capital was successfully held in October this year, it can not completely get out of the shadow of the deterioration of the world economic situation.

It is understood that Guangdong's footwear exports account for 70% of the country's total exports. In the first half of this year, Guangdong exported 1 billion 630 million pairs of footwear products, down 15.8% from the same period last year. The export enterprises with footwear products had fallen from 5811 in the same period last year to 3924 now. 90% of Fujian's Jinjiang shoe enterprises had difficulties in financing, and 80% of those relying on exports were in a dilemma.

"Chengdu shoe enterprises are also facing a severe test of survival."

Peng Jun said that due to changes in the international market led to the reduction of orders for footwear industry in Chengdu, the export orders of footwear enterprises under the 412 scale of the city were reduced by 50%, and 80% below the scale of footwear enterprises started to work. Due to the higher construction cost of Chongzhou and Jintang, about more than 200 small and medium-sized shoe enterprises were pferred to other regions, 11 of the shoe enterprises being relocated stopped construction and 176 did not start construction.

In the face of the financial turmoil, Chengdu footwear industry, which accounts for 95% of the export volume of footwear industry in the province?

The crisis of Chengdu footwear industry not only made Peng Jun and shoe business owners sleep hard, but also made the Wuhou District government and relevant departments of Chengdu move faster and more aroused the attention of the Chengdu policymakers.

In November 3rd, the small and medium sized shoe enterprises, which were submitted by the Chengdu Municipal Economic Commission, reflected that the financing difficulties were difficult to survive and so on. They were put on the desk of the Standing Committee of the provincial Party committee and the Secretary of the Chengdu municipal Party committee, Li Chuncheng.

Prior to this, Tang Chuanping, deputy secretary of the Chengdu Municipal Committee, has held several thematic meetings to study and deploy relevant measures to help industrial development.

"Please focus on the two key points of financing and industry pfer from" capital "to" garden ", and strive to achieve effective results as soon as possible.

A week after Li Chuncheng made the instructions, the leaders of Wuhou District related leaders went to the Chinese women's shoes city again to listen to the voice of the enterprises.

On the 18 day, the Chengdu economic and Trade Commission issued an urgent notice to investigate the extent of Chengdu's industrial enterprises being affected by the financial crisis.

Zuo Zhenghong, deputy director of Chengdu economic and Trade Commission, said that from the current situation, the shoe industry and high-end food are the most influential.

In the afternoon of November 20th, the report on the development of footwear industry of "one capital and two parks" in Chengdu was written by Peng Jun and so on. It was submitted to Liu Shoucheng, Secretary of the Wuhou District District Committee, for revision, and then submitted to Li Chuncheng.

Chengdu footwear industry's largest package of measures to save the market is expected to come out.

Opportunity Chengdu is expected to change the shoe industry pattern. "Crisis is divided into" danger "and" machine ".

In Peng Jun's view, the crisis not only brings challenges but also brings opportunities: Despite the frequent failures and pformation of Guangdong and Wenzhou shoe enterprises, the rigid demand of the market still exists. At the same time, Italy and other high-end shoe enterprises are also facing severe survival crisis. In order to reduce market costs, Chengdu, which has the most complete footwear industry and the most abundant labor resources in the west, will become the destination of their industrial pfer.

If the footwear industry in Chengdu can firmly grasp the opportunity, there will be a great change in the industrial structure.

Peng Jun said that in the report on the development of footwear industry in Chengdu, "one capital two parks", the key to stimulating investment and stimulating domestic demand is to recommend policies to promote the pfer of enterprises from "capital" to "garden", to discount loans for pfer enterprises to invest and build factories, to reduce the cost of pferring enterprises, and to encourage enterprises to carry out technological pformation in the pfer process; to investigate and assess the status of the large scale enterprises by the three governments of Wuhou, Chongzhou and Jintang, and to recommend enterprises to financial institutions, coordinate Guarantee Corporation to lower the threshold, and arrange special funds from the city to start the "Chengdu made" women's shoes into the National Mall.

"We are about to start an industrial tour of Chengdu women's shoes direct sale."

When Peng Jun described the "darkness before dawn" in Chengdu footwear industry, Wuhou District's newly released "facing the financial turmoil, we are in action - China Women's shoes 2009 industrial promotion strategy" has been emitting faint ink fragrance.