Zhang Yimou Asked Zhejiang Clothing Companies To "Weave" Clothes Into Technology.

< p > recently, Zhejiang's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the industry has spread the story of two garment enterprises.

It is said that these two garment enterprises are Hangzhou Mingda art < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited (hereinafter referred to as "Mingda art") and Yunlong Clothing Co., Ltd. (hereinafter referred to as Yunlong clothing), by virtue of their luminous and warm clothes, they get rid of the counter trend, and have achieved good growth in sales performance. Jiaxing

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< p > verified, the reporter found something true.

Moreover, the idea of Ming Da art came from Zhang Yimou.

Gong Tuming, general manager of the company, said at a "impressions West Lake" forum in 2007, Zhang Yimou asked the participants: "can we make our costumes shine? This way, the performance in West Lake will be better."

This question enabled him to be present at the time, so in the next few years, the company invested 7 million yuan to start the research and development of luminescent fabrics.

Today, despite the overall downturn in the clothing industry, the luminous clothing of Ming DA has always been growing steadily.

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< p > < strong > a luminous wedding dress retail price of more than 10000 yuan < /strong > < /p >

< p > at the time of domestic and international market downturn, Mingda art avoids its competition with traditional clothing enterprises by giving off luminous fabrics and clothing, mainly providing costumes for the performance market.

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< p > the luminescent fabric is actually made of optical fiber, woven into the fabric and made into < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, through electricity, clothes can shine.

According to Wang Zhijun, director of research and development of the company, due to the complexity of the process, a light-emitting costume will take 10 days to complete.

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< p > this fabric is quickly favored by customers.

Last year, due to the recession of the economic environment, the performance market was also affected. Sales of Ming Da's performance clothes also declined, about 10%, but the performance of luminescent clothes still increased, which made the company's morale strong.

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P, not only that, but Wang Zhijun has attracted the attention of many foreign producers with his luminescent fabrics to attend the trade exhibitions in Poland and Dubai.

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This year, Mingda art has also sold its luminous wedding dress while selling its p.

They hope to enter the wedding market in China with this product.

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< p > in fact, as early as last year, the luminescent wedding dress in the research and development stage received the attention of an Australian performing company and seized more than 100 such wedding dresses in one fell swoop.

According to Wang Zhijun, because of the high cost of making work, the retail price of these wedding dresses in China should be sold to over 10000 yuan.

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< p > < strong > clothing enterprises should pay attention to market demand < /strong > < /p >

"P" is unique. "A href=" http://www.91se91.com/news/index_p.asp "> Zhejiang < /a > a garment enterprise in Jiaxing has also explored the new clothing products such as smart clothes through the power of science and technology, so enterprises have got a turn for the better.

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< p > Yunlong clothing is a foreign trade clothing enterprise. It has undertaken some international competitions clothing production tasks.

In spite of this, the lower profit makes the company start a new way.

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A few days ago, in the office of Ren long, general manager of Yunlong clothing, the reporter saw several carbon fiber heating clothes developed by the company recently. P

These clothes look different from ordinary outdoor clothes and assault clothing, but there are great things in them.

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< p > these heating clothes are equipped with batteries. The size of the battery is very similar to that of the mobile phone on the market. As long as the power is connected and the button is pressed, it will generate heat.

Ren long also designed high, medium and low temperature control of three gears, the temperature between 35 and 45 degrees.

The button of the heating suit is also cleverly designed and hidden in the LOGO in front of the chest. The unaware person can not see this button at all.

Because the carbon fiber fabric is used, the thermal conductivity of the fabric is very good, the fiber is very thin, and feels almost the same as ordinary fabrics.

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< p > Ren long said that the company started developing and producing this product since 2010, and has received nearly about 20000000 yuan orders from foreign manufacturers this year, which has greatly improved the company's profit level.

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< p > Zhejiang Garment Industry Association vice president and Secretary General Han Li Cheng said that although the clothing industry is in a difficult period, but like Jiaxing Yunlong and Hangzhou Mingda, there are few garment enterprises that rely on technology pformation.

In his view, technology pformation is an approach, but it can not be blindly imitated. After all, if everyone is going to make luminous clothing and heating clothing, it is also not conducive to the development of themselves and the industry.

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< p > Han Licheng has worked for less than ten years in the < a href= "http://www.91se91.com/news/index_c.asp" > the garment industry < /a > Association. In those years, he often ran the market and ran enterprises, and he also found many good foreign trade enterprises.

Therefore, he believes that for clothing enterprises, the most fundamental thing is to study the market well, pay attention to the needs of consumers, and make good products, so as to tide over the difficulties in the low tide of the industry.

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