Research On Stripes Color Of Business Casual Men's Wear

Business casual style clothes appeared in western white collar classes in the 1970s. At that time, many information technology enterprises and staff in Silicon Valley liked to wear this style of casual men's clothing. Compared with other patterns, stripes are the simplest and most orderly. At the same time, due to " Visual saving The principle of human brain is the most effortless experience. Therefore, in many patterns, people are used to the first stripe. The color analysis of brand name products shows that the proportion of stripes without color change is obviously higher than that of other stripes. The stripes of commercial casual wear are subtle but rich in variety. Compared with leisure sports men's clothing, business casual men's wear is more formal, but it is different from men's professional suits. The following aspects will be discussed from several aspects.

　　 Fringe pattern analysis

Research on Business casual knitting Menswear In the spring and summer of 2008, relevant research was conducted in the Shanghai market. Through the investigation and study of several typical business casual brands (such as Ashworth, Wolsey, Lacoste, Munsingwear, Paul&Shark), it was found from the data and picture data that the clothing patterns of various brands were mostly stripes, and the proportion of grid and plain products was much lower than that of striped products. The proportion of stripes produced by Munsingwear brand was the lowest, but reached 55.2%, higher than that of grid and plain products.

　　 Two. Visual psychological analysis

Compared with other patterns, stripes are the simplest and most orderly. At the same time, because of the principle of "visual saving", the human brain can feel the direction and rules of stripe pattern effortlessly. Therefore, in many patterns, people are accustomed to paying attention to stripe first. The positive and negative space of stripes is mutual host and guest. The sense of rhythm and direction is very clear. It has vitality and impact. It is easy to leave a deep impression on people. Therefore, clothing brands such as Lacoste distinguish the stripes as their visual identification elements from other brand products, while giving people a distinct personality image, but also play a role of identification and guidance.

　　 Three. The expression of stripes in business casual knitting men's clothing.

From the perspective of color composition, the color matching of stripes is divided into several aspects: no color change, hue change, purity change, and lightness change. The color analysis of brand name products shows that the proportion of stripes without color change is obviously higher than that of other stripes. The stripes of commercial casual wear are subtle but rich in variety.

The first is to form stripes based on no color change. This classification can be composed of no color stripes, black and white stripes, black gray stripes, gray and white stripes and black, gray and white stripes.

The second is mainly composed of colored stripes. This composition mainly refers to the black and white gray tone with coloured collocation, which is simple and generous. The larger the color area is, the more elegant and solemn the dress is. The larger the color area, the stronger the liveliness of the dress. Business casual clothes emphasize a kind of Confucianism and elegance And solemn feeling, so in the design usually use no color composition, no color and color constitute the two ways of combining the stripes together.

The third is the stripes formed on the basis of lightness. Brightness contrast It is an important aspect of color contrast, and its standard is the color perception between white and black. In the two gradations of white and black, the contrast intensity depends on the chromatic chromatic chromatic progression. It can be divided into 10 categories. By analyzing the basic categories of lightness contrast and the investigation of related brand products, it is found that the stripes of several lightness contrasts in tone, middle, long, middle, medium, short, low and long tones are more easily accepted by consumers than others.

　　 Four. Summary

Through the analysis of the color matching of business casual knitting men's stripes, it is found that the change of stripe color matching presents a diversified trend in this kind of clothing. Based on the brand style of business casual men's clothing, the stripes of knitted garments are mostly more cool in color. Their lightness is mainly based on high and long tone, medium long, medium, medium, short, long, low and medium tones, and the purity is basically emphasized, middle, medium, gray and gray.