The Third Internet Revolution Of Smith Barney

During the two sessions this year, Zhou Chengjian, a member of the CPPCC National Committee, has repeatedly said that Metersbonwe should integrate the brand with the attitude of life around the world to create a business environment for brand electric business.

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In the clothing industry, Zhou Chengjian is a "nostalgic" but "adventurous" entrepreneur. 5 years ago, when clothing companies were still laying shops on a large scale, Zhou Chengjian began to lead his team to build China's first apparel retail Internet platform, Bong.

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Now he has to do something that he has never tried. In April 22nd, Metersbonwe officially released the first fashion brand with the experience of fashion collocation as the carrier and integrated the global attitude towards life -- the "fan" APP platform.

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According to the understanding, this is the result of the first strategic transformation of the Internet industry in the traditional industry. It is also the third Internet transformation of the United States after the purchase of O2O network.

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"Fan" platform team leader said that compared with some other similar services in the market, the characteristic of the "fan" platform is the addition of recommendations and one click purchase, as well as the integration of professional stylists, the integration of global fashion brand resources, the sharing of user collocations and the sharing of profits.

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Reporter: there are many websites and softwares that provide fashion and shopping consultation. There are many markets in the market. It's not easy for newcomers to pick up a piece of soup. What do you think of this?

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Zhou Chengjian: Although many similar products are available, many APP are plug-in and linked. We are vertical integration of the industrial chain, consumers can also become entrepreneurs, entrepreneurs, and "fan" is a closed loop operation. Every consumer can become an operator on "APP". If they are accepted by APP, they will get the corresponding income sharing.

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Reporter: how much is the "fan" platform? Why do you want to enter the brand as a new platform?

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　　 Zhou Chengjian This will definitely cost money, but it will not burn money like traditional Internet companies to do this. This tool can help us release the maximum value of more than 4000 stores under the line. Last year, our stores had 350 million trips, more stores around the store, and grafting with such special resources. The cost of our operation was lower, and the interest point of introducing the third party brand was naturally there. Of course, there are challenges. Management organizations need new capabilities and time.

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Reporter: before the US bond purchase platform, what is the relationship between APP and the future?

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Zhou Chengjian: Bong can be regarded as a direct store in the United States, and "fan" APP is a distributor. I made groceries 30 years ago and focused on developing brands 20 years ago. In the coming days, I will focus on the development of fashion platforms.

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Reporter: in fusion Internet At the time, organizational structure Has the product iteration changed?

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Zhou Chengjian: it is a fundamental problem whether to make the Internet belong to the subordinate organizations in the traditional business teams or to be independent teams. We take the Internet business as an independent body, and all organizational mechanisms, incentive mechanisms and remuneration mechanisms are separated from traditional businesses. In this way, the interaction is very strong. "Fan" team belongs to a listed company. Its operation is a vertical structure, reporting directly to me.