The Market Is The Best Parade. Bosideng Is A Clothing Brand Recognized By Consumers.

The double eleven shopping carnival is coming to an end. Consumers' desire to buy is gradually fading with the end of the double eleven activities. Looking back at double eleven sales, the clothing category has become the preferred consumer purchase category. By the end of November 12th, Tmall reached a record high of 268 billion 400 million single day turnover. Tmall data show that local men's and women's wear and sports apparel brands continue to lead the pre-sale list, and Taiping, Bosideng, Semir, Anta, Lining and others enter the top five list of their respective categories. According to official data, Tmall's flagship store has broken through 7 minutes sales, and 78 minutes broke through last year's total sales of 414 million yuan. The sales volume of the whole network exceeded 800 million, and the total channel sales exceeded 1 billion yuan. In 2019, the sales growth can be achieved, and the quality of the Bosideng down garment has been enhanced. With the constant breakthroughs in quality and design, consumers are becoming more and more convinced of Bosideng down garments. So the double eleven Tmall flagship store's sales volume of 7 minutes is also not difficult.

In terms of growth rate, only two eleven days, Bosideng group's brand down clothing business includes Bosideng, Xue Zhong Fei and Bing Jie brand. Sales of Tmall flagship store increased by about 58% compared with the same period last year, and sales of the whole network increased by 49% over the same period last year. Compared with Tmall double eleven, the sales volume increased by 26% year on year. Among them, Bosideng single brand down jacket Tmall flagship store sold 650 million on that day, an increase of 58% over the same period.

For the double eleven battlefield newspaper of Bosideng down jacket over the years, insiders say that the online sales competition is more intense, and the future sales trend of brand clothing line will be "strong and strong". Take Bosideng down jacket as an example, as a leading domestic down jacket, it has strong upstream and downstream supply chain and channels. Meanwhile, leading brand clothing enterprises have stable factory resources and production system to guarantee product quality, which makes it have a certain right to speak for pricing.

Bosideng has made constant progress in brand remolding, product innovation, quality upgrading and channel optimization. Bosideng has created products that meet the needs of consumers. In order to seize the high-end market of down jacket, Bosideng has optimized and upgraded the product technology, design, function and structure, and has launched the 1000-1800 price mid end cold series and the 5800-11800 price high-end Dengfeng series products. Although the pricing of products is different, but in terms of quality, Bosideng down jacket is still maintained by the leading technology in the industry, so consumers are very sure of Bosideng down jacket.

While the brand price increases, Bosideng down clothing sales and customer unit price have not been affected but improved. In the double eleven activities this year, Bosideng Tmall store has more than doubled sales of over 1800 items, and the number of buyers in the trend and luxury groups has increased by about 70% over the same period last year. This shows that with the brand upgrading, Bosideng products are widely recognized by consumers in the process of high-end transformation.

Guoxin Securities analysts believe that compared to foreign brands, the domestic down jacket has a larger room for improvement from the brand or the price. Bosideng down clothing products continue to raise prices and upgrade, not only create a brand new image, but also firmly occupy the middle price market of down garments, so that it can compete at different prices and accurately locate customers. Through the sale of double eleven, Bosideng's brand new image has been widely recognized by consumers. It seems that Bosideng's product quality and pricing strategy are very successful. There is reason to believe that the famous international brand in the field of deep plowing down clothing for 43 years will continue to bring forth new ideas and bring more surprises to consumers in the future.