Internet "Leaving Traces" To Help Drug Smart Supervision, "Strict Management", "Smart Management" Into A New Trend

Gan Jun photo

"We must continue to promote the supervision of drug intelligence, and form a new regulatory situation of" strict management "and" smart management ". On November 13th, Yan Jiangying, member and deputy director of the State Administration of pharmacy, said at the 2019 intelligent supervision and Innovation Conference, to accelerate the application of new technologies such as mobile Internet, Internet of things, big data, artificial intelligence, block chain and other new technologies in drug intelligent supervision.

In fact, under the pharmaceutical policy of "4+7 quantity purchase", "pharmaceutical separation" and "two vote system", the prescription drugs will flow to the socialized retail terminals outside the hospital. This will bring 3000 to 500 billion yuan increments for the pharmaceutical retail market outside the hospital in the next 3-5 years, which will make the total scale of the medical retail market outside the hospital reach 7000 to 900 billion yuan.

According to the State Food and Drug Administration's annual statistical report on drug control in 2018, the retail retail drugstores and primary health care institutions have contributed 40% to 50% of the share of the social retail market. However, because they are large and highly dispersed, they also bring certain difficulties to drug supervision.

At the above meeting, a big data expert told the twenty-first Century economic news reporter that the Internet has the property of "leaving traces", which has brought great convenience to drug supervision. Pharmacists help CEO Zhang Bu Zhen point out that "online" and "data" of drug circulation transactions can not only efficiently turnover, shorten the chain, and improve the efficiency of technology, but also reduce the cost of circulation and achieve a reasonable reduction in drug prices. More importantly, through the "online", the whole process can be traced to the specifications, batch numbers, effective periods, transaction flows, logistics information, etc., so as to realize the traceability of pharmaceutical circulation links and help drug supervision.

Reconstruction of pharmaceutical circulation channels

According to the characteristics of the pharmaceutical market, drug terminals can be divided into three main terminals: public hospitals, retail pharmacies, and primary health care. According to statistics from innI network, sales of three terminal drugs in China reached 17131 billion yuan in 2018.

At present, the largest sales terminal in China's pharmaceutical market is in the hospital, and the retail sales volume of retail drugstores is 391 billion 900 million yuan, accounting for 22.9%. However, the promulgation and implementation of "4+7 belt purchase" and "two vote system" and other policies and policies encourage pharmaceutical separation to promote the flow of prescription drugs to the socialized retail terminals outside the hospital. The industry expects that the total scale of the medical retail market outside the hospital will reach 7000-9000 billion yuan in 3-5 years. Another report issued by China Merchants Securities said that the sales volume of the retail market in 2020 will exceed 150 billion yuan.

"Pharmaceutical companies that are unable to enter the procurement catalogue will face market-oriented management strategies, including the original research products that may choose to enter the circulation sector through retail. In the next 3-5 years, with the increasing scale of the retail market outside the hospital, the terminal will be separated from the hospital and become an indispensable channel for the circulation of pharmaceutical enterprises. The head of a foreign enterprise marketing told the twenty-first Century economic report reporter.

It is understood that retail terminals are actively preparing for the outflow of prescription drugs. For example, at the same time, the Department has developed hospitals, clinics, Internet hospitals and other professional services, and has the ability of prescribing and remote diagnosis and treatment. In addition, the small and medium chain drugstore of De Sheng Tang provides licensed pharmacist trial service, which can be sold through the Internet.

Longyan, the chairman of the German health hall, told the twenty-first Century economic report that the majority of the prescription drug market was controlled by hospitals. If we could sell the prescription drugs to the retail outlets, it would be a huge market opportunity.

Among them, a single drug store and primary medical clinics, which occupy 40% to 50% of the socialized retail market share, will also have a chance of rapid development. According to the State Food and Drug Administration's annual statistical report on drug control in 2018, the total number of retail pharmacies nationwide increased from 45.4 in 2018 to 48.9 in 2019, of which the number of single drugstores rose from 22.5 to 22.5 in 2018. Among the 950 thousand primary health care institutions, there are 630 thousand village clinics and 228 thousand clinics.

Intelligent "keep track" supervision

However, it is worth noting that various clinics such as clinics are directly oriented to the grassroots, and medication safety directly relates to life and health problems. But all along, small drugstores and small clinics in rural areas and urban and rural areas are weak areas of supervision. There are many problems such as low safety risks, low level of daily management, confusion in drug purchase channels, and unqualified drug display and storage.

Among them, how to supervise drugs becomes the key point. Huang Guo, director of the information center of the State Administration of drug administration, pointed out that the development of the informatization of drug supervision reflects the trend from networking to digitalization to intellectualization. Digitalization is the basis of smart supervision; it is the key to smart supervision to let data flow, enhance market vitality and supervise "productivity"; the transformation and upgrading of information technology in the pharmaceutical industry is the guarantee for smart supervision.

CEO, a pharmacist, agrees with this very fact: "from the early days of our founding, we hope to link the numerous and scattered drugstores and clinics through mobile Internet, reshape the upstream and downstream relations of pharmaceutical circulation, optimize the supply chain nodes, and build efficient trading platform around the terminal core needs. Continue to promote the pharmaceutical circulation industry online and digitalization. We believe that the development of pharmaceutical circulation Internet platform, whether 2B or 2C, will play a very positive role in the supervision of the whole process of drug circulation. "

Starting from the "drug purchase" of the terminal drugstore, the pharmacist will set the first hurdle in the qualification examination of the merchants, and has a strict certification process. The business must have a series of licenses including business license, drug business license, GSP drug quality management standard certificate, authorization letter and so on. From the point of view of digitalization of trading entities, under the premise of the first electronic data interchange, it is a prerequisite for drug trading to be checked. From the source, it is ensured that the drug seller is a lawful and traceable enterprise.

In fact, the current regulatory mechanism for outflow prescriptions is being explored, tested and perfected. For example, the pilot classification and grading management of retail pharmacies will be launched. By dividing the retail drugstores into two categories and three grades, we will limit the qualification of the prescriptions of the outflow prescriptions and push the development of drugstore standardization, informationization and specialization.

With the expansion of the market of prescription outflow, the examination and supervision of outflow prescriptions has become extremely urgent. For example, in March 29th, Tianjin issued a notice on the sale of prescription drugs based on electronic prescriptions for retail pharmacies, and put forward the requirements for the prescription examination of retail pharmacies: "according to the regulations, the collection, examination, allocation, checking and preservation of electronic prescriptions should be done well. The signature of the prescription should be checked, allocated and checked, and the signature should be signed by electronic signature or in the information system."

Many pharmaceutical Internet platforms are also exploring related issues, such as Ali health "code assured" traceability platform. According to the regulation of drug trading, the platform promotes the digitalization of the main qualification of the upper and lower reaches of the medical transaction circulation, and the exploration of the digitalization of the selling products, the digitalization of the relevant bills, the management of terminal stores and the online marketing of the drugs in the process of Digitalization of the selling drugs and the circulation of medical transactions. The continuous innovation and development of these Internet companies will promote the digitalization of the drug trading process and ensure that medical transactions can be regulated and traceable.