How To Choose Underwear Store
< p > it is important to choose a good location if you want to open a shop.
The location choice of underwear store is different from other a href= "http://www.91se91.com/" target= "_blank" > dress < /a >.
How to choose underwear store, underwear to teach you in the romantic season! < /p >
< p > < strong > 1. position < /strong > < /p >
< p > for store opening, the importance of location is not to be mentioned much. The smell of wine is also afraid of alley. The shop selection of underwear has a special feature. He does not like the fashion clothes or sportswear. The better the number of people, the more important is the combination of shops and women's clothing.
If the underwear brand you choose is more fashionable and sexy, it is best to wear fashionable dress or underwear next to it. If you make a brand mature type, then you'd better do it next to the mature female < a href= "http://www.91se91.com/" target= "_blank" > clothing > /a > shop! This way can drive your store into the shop, which is relatively appropriate!
< p > choose the better location of shops: pedestrian street, middle and high-end residential area, commercial and residential buildings, mainly in the area of women's activities and shopping beauty! < /p >
When I mentioned this, I would definitely think that I would miss a shopping mall! For shopping malls, I would like to say my personal view: when novice chooses shops, it is better not to choose new shopping malls, and the risk of opening new shopping malls is too large. For inexperienced investors, it is likely to be an investment cemetery. All funds may be destroyed here. (if it is a famous large chain store in China, such as Carrefour, trust mart and Huarun 10000, these may be exceptions, but it does not mean that there is no risk. < p >
In the current national market, investing in shopping malls is currently a very popular project. Many real estate developers aim to invest in building large shopping malls.
A few years ago, investment in residential buildings was profitable. In recent years, the construction of large shopping centers and shopping malls has been a great profit (the first Hurun rich list in 2013).
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< p > the new shopping arcade is built up, no one can open a business to keep the flow of people constantly. Every shopping mall will have a growth process. When the new shopping mall opens, people may have a continuous stream of people in the previous week. After a few days, the shopping mall will enter a stage of hot and cold, and the flow of people will slowly decrease. This is the time for risk to come. How long it will take at this stage, no one can tell, maybe a few months, maybe a few years, or forever.
But as long as this stage is passed, when consumers gradually get used to shopping in this shopping mall, it will be spring for the tenants.
During this period of hard work, many novice friends have high expectations for starting a business, and blindly think that shops are profitable when they open up. For the later stage of the kind of cold and hot, it is easy to be hit by investment confidence, or even without faith and mood.
Therefore, it is suggested that inexperienced investors should not blindly invest in new shopping malls, where most initial investors can not afford to spend money.
Before entering such a shopping mall, you must have some mental preparation. When you enter this type of new shopping mall, you will pay more attention to whether the mall investors have good financial strength, good layout and management of shopping malls, and the planning of shopping malls in the later stage, so as to promote the popularity of people, the positioning of new shopping malls, and the commodity structure. These are the decisive factors that affect the business of the shopping malls. Generally speaking, there are large shopping malls, cinemas, "aging", "chewing", and "Ning" and so on. The brand promotion will have a long value! < /p >
< p > the choice of street shops generally selects pedestrian street or residential shops with larger pedestrian flow.
Choose a street shop to see the flow of people, two look at the location of the business circle, three look at the store rents and pfer fees (shops across the country have been fry away, the shop's reasonable conversion cost is ten times to twelve times the rent of the shop, but it seems that the two years have been fired to more than 25 times. Here, I hope you can reasonably assess the value of their own funds and shops, as well as their own shop output analysis.
For most areas, individuals choose street shops. Shopping is mainly for shopping in some special markets. Shopping habits can be considered in shopping malls.
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< p > < strong > 2. shop area < /strong > /p >
< p > brand underwear shop, store area of the best in between 25-30 square meters, too bad (of course, if you have money and must be anti risk ability or you have the idea to do a large clothing underwear home life supermarket, that is another matter), the area is too large to increase your investment, increase investment risk; shops if less than 20 square meters is not ideal, too small to make the brand is very no grade, the goods will be placed in a messy and compact, goods display no effect, and can not display the brand positioning style and grade.
So 25-30 square meters are suitable for the initial investment, and the funds are not very abundant friends, probably about 4-8 yuan, mainly depends on the brand price and grade of your brand! < span style= "color:#000000; WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: RGB (255255255); TEXT-INDENT: 0px; DISPLAY: inline;"; "color:#000000";
< p > < strong > 3. shop layout and specifications < /strong > < /p >
< p > the layout of the shop is basically about the layout of the furnishings, the display of the commercial cabinets and the props. These are no nonsense here. The Brand Company will help you solve them! < /p >
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< p > the specifications mentioned here refer to the length and breadth of this shop.
For a shop with 30 square meters, the best length is between 6-7 meters and the width is 4-5 meters.
The door opens in the direction of width, so that the pattern of shops and the display of cabinets will be more commodious and comfortable. It is convenient for a href= "http://www.91se91.com/" target= "_blank" > designer "/a" to carry out shop image design. Shops are too long and deep, and feel very deep, and the layout of goods will be crowded. In addition, if the door is wide enough, you can make a window display model, play a showcase, and display new and explosive money to attract consumers.
The store is too wide and the depth is not enough. The storefront display is completely clear and not very ideal.
Bra as a female product, from the perspective of women, there will be some privacy, but also inevitably encounter some shy and shy guests, resulting in these types of consumers can not adapt to the shop environment and leave.
Therefore, the rest area in the shop is as far as possible to make people feel more hazy when they look outside the shop.
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< p > < strong > 4. store rent, pfer fee, shop contract < /strong > /p >
< p > shops rent is a very important issue.
More than half of the investment in the shop is on the rental and pfer fees.
At present, there are some differences in the whole country. In some places, the rent is leased one month, once a month; some are for one year rent or half yearly rent; others are in season or in a few years.
The impact of this problem is not very large, the most important thing is to measure its financial strength.
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< p > after the opening of the shop, the working capital of the later stage has to be kept for several months in the current form. In the past few months, it is likely that it will not be profitable or lose money. It needs to be able to bear the "loneliness", defend its own shops, guarantee the quality of services and products, and accumulate consumer word-of-mouth and long-term membership customers.
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< p > shop pfer fee, mentioned earlier.
In recent years, stir fried shops have been fierce, not only rents, but also changing fees.
A good location shop, the tenant has changed hands frequently, the price is high and high! In some places, the rent is two thousand or three thousand per month, and the pfer fee will be more than ten thousand.
When choosing a street shop, you should take a reasonable view of the pfer fee of your store, and comprehensively assess the value of your store, and make plans with your own actual investment situation.
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< p > shop contract is also a very troublesome thing.
For the signing of a shop, you have to pay attention to the following points: 1. confirm the contract with you is the owner of the shop property; 2., determine the contents of the contract for your future operation; if the value of the shop is judged, 3., after deciding the value of the shop, it is best to sign the contract for more than two years, and the risk will be considerably larger than that of two years. Many places in the country will sign the contract once a year. If you can not guarantee and confirm that the contract will expire after the expiration of the contract, the best time to sign the contract is better! < /p >
< p > making money = shop + people, < a href= "http://www.91se91.com/news/index_s.asp" > shop > /a > location determines your success probability of more than 50%. Please carefully control your store location and control of flow and rents cost.
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