Japanese Traditional Department Stores Introduce Brand Stores To Reverse Sales Decline.

< p > Japanese traditional department store "a href=" http://www.91se91.com/news/index_c.asp "> shopping mall < /a > introduce brand stores, with a view to enriching the original marketing mode.

Not long ago, one of Japan's traditional department stores giant's three Vietnam Yi Dan Dan sent a message: because of declining sales and continuous deficits, the sales area of "JR Osaka three Yue Yi Dan Dan shopping mall", jointly operated by JR West Japan and the three Vietnam Yi Dan Dan co operation, will be reduced to half its original sales area.

In addition, the mall will also introduce brand stores to enrich the original marketing mode.

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From the performance point of view, the modification plan is only a beneficial attempt to reverse the declining trend of sales by P, but the realistic problems reflected by this move are worth pondering.

Japan's consumer market should have a "little spring" on the eve of the consumption tax increase. But why is the sales of famous department stores flat and even the business area has to be reduced? What are the challenges facing the traditional department stores in Japan? < /p >

< p > < strong > "shop surplus" forced the pformation of department stores < /strong > /p >

In the past two years, the business competition around the Osaka railway station in Japan has become increasingly fierce. < p >

With the refurbishment of HanKyu department stores and the opening of flagship stores, the business situation of department stores, shops and large commercial groups in the region has become grim and complicated.

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< p > the total area of 4 shopping malls in Osaka railway station, including the Yi Dan Dan shopping mall, is about 263 thousand square meters, which exceeds 212 thousand square meters in Tokyo Shinjuku.

However, due to the fact that the volume of consumption is not as good as that of Tokyo, Osaka business circle gradually exposes the problem of "overshops", and the competition among businesses has entered a white hot stage.

JR Osaka three Vietnam Yue Dan Shopping Center opened in May 2011, with an area of 50 thousand square meters, with an annual sales target of 55 billion yen.

The sales volume of the mall was only 30 billion 300 million yen in 2012, and sales in 2013 were not satisfactory due to the fact that the sales items did not meet the needs of customers and the prices were high.

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< p > the three Yue Yi Dan Dan is trying to sell the market in order to occupy a place in the fierce market competition.

The company's top executives hope that the sales volume of the mall will reach 32 billion yen in 2016.

Therefore, in order to alleviate the rent burden and improve the profit situation, the reduced sales venues will be sold to the exclusive stores that run fashion products.

It is understood that this part of the operation and management of shops will be shared with the Lucua shopping center operator Japan Railway Company.

The specific modification will start in the summer of 2014 and is expected to be completed and opened in early 2015.

Xiao Jing Xiang, vice president of Japan Railway Company, said that the new store will coexist with the department store mode, but at the same time, the department store will reduce sales of kimono, art and interior decoration products, and maintain a high profit share of < a target= "_blank" href= "http:// www.91se91.com/" > clothing /a > and mass goods.

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< p > < strong > network marketing impact entity shopping < /strong > /p >

Less than P, the pformation of the store is not a case. As early as a few years ago, the Japanese department store industry had been faced with the issue of innovation.

On Christmas Day 2010, the Department of music in the West Wu department store was pformed into a comprehensive store that attracted young customers based on restaurants and parity brand stores.

In the same year, several other department stores in Japan have also been pformed, and the comprehensive appliance store has become the mainstream mode of pformation.

In the past two years, the business model of independent brand has been sought after by department stores.

The brand products developed by the three Yue Yi Dan Dan have expanded from clothing to gold and silver jewelry and groceries, forming a wide range of commodity series.

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"P >" however, even the traditional department stores continue to test water in management reform and management innovation, but it is still hard to come from the pressure of online sales.

According to a survey by the Nomura Institute, sales of Japanese online goods increased by more than 10% per year, while physical store sales fell at almost the same speed.

Moreover, with the popularity of smart phones, this speed will accelerate.

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< p > Lotte market, Amazon is Japan's online shopping in the two male.

The complete range is the strength of Lotte, and the postage is the charm of Amazon.

For Japanese consumers, small to the screws, large enough to buy online, save time and energy.

On the website, sales promotion activities are also inspiring.

Although there is no "double 11" popular program, there is no shortage of a variety of holiday promotions, not to mention big discounts and other sudden consumption stimulant.

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A survey conducted by Japanese Amazon shopping website on the eve of Christmas 2013 shows that compared with the physical stores, Japanese consumers are more inclined to purchase online gifts than P.

In the survey, 53.2% of Internet users chose online shopping sites, while only 43.6% chose physical stores.

In response to the reasons for choosing online shopping, 45.6% answered "it is easy to find what they want", 25.3% answered "easy to choose goods", and 13.9% thought online shopping "price advantage".

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< p > under normal circumstances, large commercial facilities in Japan are divided into profits from the lessee shops.

For them, the sales volume of a store is a matter of life and death.

Once merchants choose to sell online, commercial facilities will not survive.

The salesmen employed by these shops explain the products to the customers who "just can't buy it", but finally make publicity for the shop without charge.

Although many department stores took preventive measures for this purpose, they achieved little success.

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< p > < strong > consumption tax increases or will inhibit purchasing power < /strong > /p >

< p > on the one hand is the pressure of homogenization competition, on the one hand, from the impact of online marketers, and the traditional Japanese department stores have been on the cusp.

To add insult to injury, domestic consumption, as the pillar of Japan's economy, will soon encounter growth bottlenecks. In April this year, the rise of Japan's domestic consumption tax would have an adverse effect on the consumer market and further curb purchasing power.

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< p > looking back at the beginning of this year, sales of large department stores in Japan have achieved good results, driven by expensive luxury goods such as watches and artworks.

On January 1st ~3, the sales of J.FRONT RETAILING, which operated in Tai Po Maru sakamoya, increased by 4.4%.

Sales of High Island house and SOGO West Wu also increased by about 3%.

The expensive 2 million - yen print set and the expensive wine bag of 1 million yen are selling well.

But Japanese executives expect this trend to continue until March of this year.

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< p > every April is the time of a href= "http://www.91se91.com/news/index_p.asp" > Japan < /a > new students and new recruits. This is a new start. During this period, Japanese major department stores will sell a kind of bag that can be used as a gift with all kinds of goods together.

Just a few days ago, the Japanese department store bolus House announced that it would sell the blessing bag ahead of time at the Tokyo metropolitan branch and Ueno branch in March, in order to avoid the price increase caused by the April consumption tax increase.

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Economists from P > Japan pointed out that consumers will continue to support the current quarter's economic growth before the implementation of the 3 percentage point increase in consumption tax.

Consumers actively buy commodities, giving retail industry a temporary extra stimulus, but it is expected that consumption will slow down after the consumption tax increases in April.

According to the consumption trend survey released by the Japanese cabinet, in December 2013, the consumer attitudes index, which reflected consumer psychology, dropped to 41.3, down 1.2 from November.

After a lapse of two months, the "consumer attitude index" has dropped again. It can be seen that the negative impact of the increase in consumption tax on the consumption mood of Japanese people in April is not optimistic.

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< p > it is foreseeable that the Japanese traditional department store industry will face more severe challenges in April this year. Therefore, it is the pformation to the fine quality or the mass line? How to match the online "a href=" http://www.91se91.com/news/index_s.asp "sell" /a "resources while relying on the entity, the results of these difficult problems will determine the development path of Japanese department stores.

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