Analysis Of Clothing Store Door Design Matters Needing Attention
< p > < strong > note < a href= "http://www.91se91.com/news/index_c.asp > > color control < /a > < /strong > /p >
< p > color control in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.
Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.
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< p > < strong > pay attention to < a href= "http://www.91se91.com/news/index_c.asp > > lighting effect < /a > /strong > /p >
< p > lighting effect can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality.
Therefore, lighting is one of the most important tools in the design of store atmosphere.
The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.
The role of light is not only to illuminate a certain space, but also to highlight the clothing itself and create atmosphere.
Therefore, the categories and expected effects of clothing are the first factors that designers should consider.
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< p > < strong > note < a href= "http://www.91se91.com/news/index_c.asp > > sound selection < /a > < /strong > /p >
< p > clothing store competition is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.
According to the color and clothing characteristics of the shop, the corresponding music can be selected and played, such as the fashionable youth clothing shops can play the fashionable pop music; the retro style clothing shop can play classical music; the formal dress and the professional clothing shop can play the music of petty bourgeoisie sentiment; the children's clothing shop can put some cheerful nursery rhymes.
At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.
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< p > < strong > note that the rest area is set < /strong > /p >
< p > urban people are tired of business and political circles. Their physical and mental exhaustion is self-evident.
Under the condition that the store area is large, the operator can skillfully set up a rest area to create a shopping paradise for customers.
Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.
At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.
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< p > < strong > notice air refreshing < /strong > < /p >.
The smell of P can also give customers a different feeling.
Therefore, store odor is very important.
Good smell will make customers happy, while pungent and weird smell will make customers leave quickly.
In some new stores, the smell of paint left by decoration will be pungent, and some new fiber clothing will also bring some flavor.
In this case, it is necessary to spray fresheners in the store, not only to remove peculiar smell, but also to make customers comfortable.
However, it should be noted that when spraying fresheners, they can not be used too much. Otherwise, they will be disgusted with people. We should pay attention to the concentration of fresheners and the ceiling of customers' smell.
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< p > in addition, some hot stores have large traffic volume and easy air pollution. In order to ensure that the indoor air is fresh and smooth, and suitable for heating and cooling, air purification measures should be adopted to strengthen ventilation system construction.
Generally speaking, the source of ventilation can be divided into natural ventilation and mechanical ventilation.
Adopting natural ventilation can save energy and ensure the proper air inside the shop. This way of ventilation is commonly used in small shops.
And large clothing stores or stores in the store must have large mechanical ventilation equipment, timely ventilation, so as to ensure customers' pleasure when shopping.
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