Analysis On The Off-Season Promotion Methods Used By Clothing Stores Frequently

< p > processed products, celebrity endorsement, mass advertising, one or two fashion shows, opening up channels, developing distributors, and strengthening sales promotion.

So many marketing tricks have been passed, but today's market bottleneck is still difficult to break through, making many enterprises stranded in the initial stage of marketing.

Because of the homogenization of products, the increase of inventory, the pressure of channels, and so on, the pressure on enterprises is even greater.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > off-season sales promotion > /a > is a frequently used method of many clothing stores, but it often leads to embarrassing situation that is not promoted, which causes the reasons why clothing stores do not sell well in the off-season.

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< p > off-season promotions are often used by many clothing stores, but often fall into embarrassing situations, which result in the promotion of clothing stores in the off-season. The main reasons are as follows: < /p >

< p > < strong > clothing marketing skills 1, < a href= "http://www.91se91.com/news/index_c.asp >" business personnel < /a > cognitive bias of form < /strong > /p >

< p > there are often deviations in the habitual thinking of salespeople in many clothing stores in the off-season, leading to behavioral errors.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > clothing marketing < /a > skill two, distributor's cost closure < /strong > /p >

< p > the short-sighted behavior of the clothing dealer determines that it is very normal for the clothing store to be arrested in the off-season promotion expenses.

Especially for fast moving consumer goods dealers.

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< p > < strong > clothing marketing skills three, market changing environment < /strong > < /p >

When p is different, times change and things change.

Nowadays, the market competition is more intense, and the variability of the marketing environment brings difficulty to the decision of the clothing store's off-season promotion. The result is that there is a big deviation between the effect of the clothing store's off-season promotion and the expectation.

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< p > < strong > clothing marketing skills four, poor executive power < /strong > < /p >

< p > poor execution is one of the most important reasons for poor sales promotion in the off-season. If there is a creative off-season promotion plan, if the execution is poor, the purpose of sales promotion will not be achieved.

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< p > < strong > clothing marketing skills five, lack of follow-up support for sales < /strong > < /p >

< p > a lot of times, the promotion of clothing stores in the off-season is just for the purpose of collecting money. After pferring the inventory to the distributors, the manufacturers do not follow the control of the two batches and terminal promotions.

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< p > < strong > clothing marketing skills six, grasp the rhythm of promotion is not allowed < /strong > < /p >

< p > clothing marketing is also skillful. Most of the manufacturers often make mistakes in the off-season promotion of clothing stores. They are not sure about the sense of rhythm of sales promotion. The direct result is the "imbalance" in the off-season promotion of clothing stores.

Therefore, we must grasp the opportunity to promote again.

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< p > in sales, customers are free to choose products. They do not mean ignoring customers. No matter what they do not ask, the key is that they need to keep the right distance from customers, follow their customers and observe customers.

Once we find the opportunity, we will attack immediately.

In order to improve the turnover rate.

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