Garment Enterprises Try To Achieve A New Profit In Water Factory Shops

At the end of last year, Miss Nguyen heard from friends that there was a factory shop selling fur, where there were many styles to be picked, and the prices were much lower than those in the shopping malls. She ran over to look at it. "I bought two furs at one go, but the money spent in the shopping mall may not be bought at all." Miss Ruan said happily.

Miss Nguyen's fur factory shop is located in the office building of the company. "We always focus on foreign trade orders, and now we want to do domestic sales, but the cost of channels in ordinary shopping malls is too high. Factory stores are our attempts." The company's staff Zhu Qianyin said.

At the moment clothing More factory stores are open to businesses. If you drive to the airport on weekends, you will bump into a company from time to time. There are even companies that have tasted sweetness and want to open a 5000 square meter large factory shop.

　　 The rent is 100 yuan per day.

You can sell about 1000000 yuan a year?

"The factory shop of our company is not opened for many years, basically it opens in October and runs until the Spring Festival." Zhu Qianyin, a staff member who is far behind the spring breeze, said, "the price is generally 70 percent off of the tag price, and the broken code product will be sold to 80 percent off. If it is in the ordinary shopping malls, the new products usually sell to 10 percent off, even if the promotion is not generally less than 50 percent off, so our price is quite substantial.

Why sell so cheap? "Because the shop is in its own factory, and even the salesmen in the store are part time employees, so that a lot of intermediate fees are avoided, and the prices are naturally reduced." Zhu Qianyin said.

Because the price is substantial, the style is many, therefore although did not carry on too many promotion, the spring breeze far wins the factory shop the business is still good, during the busy season, one day can have 20 odd transactions.

At the moment, more and more factories and shops are in the clothing enterprises, and the factory shops are mainly concentrated in the shops. Tao Tao Yue Clothes & Accessories Ltd also opened a factory store near its production base. "It's all over season, and there is no need to open shop cost. As long as we pay 100 yuan / day rent and a small amount of manpower cost, we sell it in the factory store. clothes It's cheap. It's basically selling at cost price. " Tao Yue clothing marketing director Chen Haiping said.

The factory store of Tao Yue clothing has an area of less than 100 square meters. Besides the clothing business's own "want" brand and other brand sales, Chen Haiping said the store business is quite good. "Basically, they are all workers in nearby industrial parks. They usually have four thousand or five thousand sales per day. You know, we can sell about 1000000 yuan children's clothing this year through this factory store.

　　 There are enterprises in the market.

Want to open 5000 square meters factory shop

"In fact, we just want to clear the stock," Chen Haiping said. "We have a stock of $1 million each quarter, and there are also seven million yuan a year. Now, most of the stock is still shipped on our electronic platform."

However, a small factory store can produce about 1000000 of the goods. It also surprised Chen Haiping. "We will set up more factory stores near the major parks to further increase sales."

In fact, inventory problems have become a problem for many traditional clothing enterprises in recent years. "Now, affected by the electronic commerce platform, the sales volume of traditional commercial channels is very strong, and many garment industry counterparts are facing inventory problems." Xu Xiaping, chairman of the Hara Na Golden Fox Fashion Co., Ltd., sighed with emotion.

In order to digest inventory, at the end of last year, Xu Xiaping opened a factory store on the Hongxing Road, which has about 1000 businesses, mainly selling his three brands of Stock clothing. Months of operation, good performance, which also let Xu Xiaping firmly believe in their own ideas, "I will further expand the size of the factory shop, the current planning is the 5000 party, I also want to classify the goods, women's clothing, men's clothing, children's clothing, home textiles can come in, we work together to solve the problem of enterprise inventory, but also let the people get tangible benefits."

Deputy Secretary General of the garment industry association, Ms Jiang, said that some clothing companies are now selling their stores in factories, but the main purpose is to clean up the stock. "At the end of last year, the factory shop model was popular in some down garment manufacturers. At that time, because of the hot weather, clothes were not easy to buy, in order to speed up the sale of funds, some local enterprises have opened factory shops.