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Textile And Garment Enterprises Should Focus On Market Changes And Pay Attention To Detail Development.

2014/3/6 13:28:00 26

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in recent years, the market with less consumption is more like an invisible hand. The promotion of a href= "http://www.91se91.com/news/index_s.asp" > Accessories > /a "has become more and more fast in the process of increasing independent research and development and striving for market orientation. In 2014, Intertextile spring and summer fabric exhibition moved to Shanghai and was recognized by the company as an important change based on market demand. Shanghai's superior location and perfect supporting services will bring greater convenience and benefits to Chinese and foreign exhibitors and trade audiences. 
 fast rhythm and heavy details > /strong > /p >
On the eve of the Spring Festival, the preparatory work for the accessories enterprises has begun in P. For the current market changes, enterprises are clear about heart, speed up the pace of development, and implement the small batch and multi varieties better and pay more attention to details to become the consensus of the market. In the past two years, the a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand showed a significant polarization phenomenon. The first tier international brands such as UNIQLO, Nike and Adidas did not decline, but most of the garment companies had a large backlog of stocks. This shows that demand for common products is decreasing in garment enterprises in 2013, and the demand for personalized products is increasing. This phenomenon will continue in 2014, 
 with the change of market demand, the personalization of finding products has become the focus. Enterprises constantly adjust their strategy and product positioning, develop small batch and multi product products, enhance new product development capabilities, enhance product quality and service, and enhance core competitiveness of enterprises. Shen Xuefeng, marketing director of Hangzhou Xinsheng dyeing and Printing Co., Ltd., said: "for the market in 2014, our strategy is to consistently eliminate backward product lines and make more choices in increasing the added value of products." Zhou Yali, manager of Jiangsu Hong Shengda lace Co., Ltd., responsible for sales, analyzed that in 2014, the clothing industry continued to tilt to the electricity supplier, featuring the brand, the trend, the special < a target= "_blank" href= "http://www.91se91.com/" > the clothing "/a" and the personality details as the mainstream. 
 adjustment strategy wins market > /strong > /p >
 2013, industries and enterprises spontaneously carry out internal adjustment. Many enterprises have adjusted the market direction, and have been developing new products on the basis of adhering to the original products, seeking new cooperation in production mode and improving the added value of products and services. 
 Jiangsu oubao a target= "_blank" href= "http://www.91se91.com/" > textile < /a > dyeing and finishing Co., Ltd. made great adjustments in marketing in 2014, and established a marketing mode combining agency and self marketing. Regional agents are responsible for the collection of customer information and the development of regional markets. The self marketing team is responsible for the maintenance and development of clients outside the agency area. Ou Bao company Xie Zong told reporters: "ouburger began to develop the domestic market in 2012, although it is still exported more than domestic sales, but according to the acceptance degree of domestic customers to products, it is expected that the internal and external sales will be evenly distributed in the near future." 
In order to minimize costs, some mature clothing brands voluntarily shorten their own industrial chains and outsource labor-intensive businesses to produce more OEM production mode cooperation. Chen Xiaoxiang, head of Sales Department of leisure business and marketing room of Nantong Di people's business department, told reporters that "the clothing industry may usher in a painful process of reshuffling again in 2014. As a fabric supplier, improving the added value of products and services is a pressing matter of the moment." 
 independent development oriented > /strong > /p >
 fast fashion has long been the consumer concept of the younger generation. This also means the trend of the development of textile and clothing brands. 
 > constant bright textile combines the fashion trend and the customer's design concept, and carries out the fabric research and development in the new year and season one year ahead. "Only in this way can we form a strategic cooperative relationship with < a target=" _blank "href=" http://www.91se91.com/ "> brand clothing < /a >, and the order will be guaranteed," said the responsible person. Jiangsu Hong Shengda lace Co., Ltd. is also gradually changing from custom-made samples to customer oriented samples, Zhou Yali told reporters. "The weakness of the export market has made the company lose a large part of its export customers. Coping strategies will be adjusted to enter the domestic market and achieve the "big client effect". 
 facing the current situation of the relative surplus of the filament market, we should enhance product quality and win the trust and support of high-end customers and brand customers with excellent quality. We should vigorously develop new products, diversify and diversify to find new profit growth points, disperse the sales pressure of conventional products, increase sales intensity of foreign trade, make use of the brand advantage of enterprises in the world, sell products to the whole world, do value-added sales and disperse the pressure of domestic market, which is also the development direction of Hengli Group.