Jordan, Nike, Made A Steady Profit Of $90 Million Last Year.

In the first movement of "Jordan ten generation" (Air Jordan 10) shoes After 20 years of sales, Nike (Nike) launched the "Jordan ten generation" re engraving "Powder Blue" sports shoes. Like other Jordan's sneakers, the sneakers were highly regarded before listing, creating $35 million in sales on the first day of listing.

By contrast, Adidas's top Derrick Rose's signature shoes sold in the US in 2013 were also sold at $40 million in 2013.

The star guard of the Chicago bulls is not the only player who has been shaded by Jordan. According to the sports data website, SportsOneSource, NBA's most active players were Nike's sneakers of last year's most valuable player Lebron James (LeBron James), which sold for $300 million last year.

These figures were unacceptable to Jordan. In 2013, he sold us $2 billion 250 million in retail sales of basketball products in the United States. Michael Jordan (Michael Jordan) has been away from the NBA arena for more than 10 years, but the attraction of the name in the market is still no one's right.

According to estimates, Jordan and Nike signed a high price endorsement contract, so that he earned $90 million last year. In addition to Floyd Mayweather, Jordan earned more than all active and retired athletes in 2013 in 2013. Jordan, who has been sucking in gold in his career, was the highest earning year in 2013, even exceeding the 1997 - 1998 season's record. That year, Jordan played the last season for the Chicago bulls, earning 80 million dollars.

Jordan's basketball career started more than 30 years ago. He played for three years at the University of North Carolina, where he scored the winning goal in the final of the 1982 national championships, so that everyone knew the freshman. Nike discovered Jordan's market potential. He joined the Chicago bulls in the NBA draft. Nike signed a five year contract with him, paying him $500 thousand a year plus royalties. This is a high price for a sports shoe endorsement contract, but this cooperation will bring unprecedented success to both sides.

In the 1984 rookie season, Jordan wore a pair of Air Jordans basketball shoes that match the colors of the Bulls team and red and black. But the color of the sneakers is against the NBA "white rule" must be in the shoes. The NBA alliance forbids athletes to wear the shoes and fines $5000 a game for Jordan's shoes. Nike took all the fines, and used a commercial advertisement to attract attention. The advertisement said, "in September 15th, Nike created a revolutionary new basketball shoe. In October 18th, NBA threw the shoes out of the arena. Luckily, NBA can't stop you from wearing these shoes. " A marketing giant was born.

After that, every year a new flying Jordan sneaker is released. The product line covers all kinds of colors and special edition sneakers. Today, the repetition series occupies half of Jordan shoes. Matt Powell, analyst at data website SportsOneSource (Matt Powell), commented on the product series: "Nike has created a demand form that is not fully satisfied, ensuring that the supply is far below demand and keeps the product fresh."

Powell said sales of Jordan's brand shoes rose 11% to $2 billion 700 million last year, of which 84% came from basketball products. About 50% to 55% of sales are Nike's pocket. If Jordan brand clothing Considering the sales of global business and Nike store, Jordan brand has brought about $2 billion in revenue to Nike, while Nike's sales last year were 26 billion. Jordan sells himself a pair of shoes, a Hoodie or shorts. We estimate that Jordan got at least 75 million dollars from Nike last year. Field Pichioto de Picciotto, founder and chairman of Octagon, the sports marketing and brokerage company, said: "in view of the fact that there is no such brand without Jordan, you can think that he should take more" Phil "de". Jordan is a perfect athlete.

Last year, Jordan sold half of the domestic basketball shoes sold in the United States. According to SportsOneSource's data, if Nike's other brand's sports shoes sales are taken into account, Nike will almost monopolize the basketball shoe market with its market share of 92%. While Adidas (Adidas, market share of 5.5%), Reebok (Reebok, market share of 1.4%) and Andemar (Under Armour, market share 0.7%) are still looking for solutions that can cope with Jordan's enormous influence.

The Jordan brand did not wait to die. This month, the first Jordan brand store named Flight 23 was opened in New York, located outside the Madison Square Garden of the Nicks team in New York, where Jordan, who was wearing the 23 shirt, tortured Nicks fans for years with his superb dunking technique. He returned to the Madison Garden Arena and made 55 points from the Nicks team.

In the design of Jordan's brand new sneakers, Jordan's comments are still very strong. He also recommended players that he thought suitable for promoting these sneakers. This includes about 20 active NBA players, such as Cameron Anthony (Carmelo Anthony), Chris Paul (Chris Paul) and Blake Griffin (Blake Griffin). Jordan brand will also invite athletes outside the field of basketball, such as baseball players Derek Jeter, Nazca Racer Danny Hamlin (Denny Hamlin), boxer Andre Ward (Andre Ward), and rugby players Andre Johnson (Andre Johnson) and a series of sports stars publicity brand Jeter.

In addition to Nike, Jordan has achieved great success in the endorsement cooperation with Gatorade (Gatorade), Heng Shi (Hanes), Upper Deck and five star perfume (Five Star Fragrances). In recent years, Jordan has also started working with 2K Sports and Novant Health. In addition to these cooperation, Jordan also owns seven restaurants, a car dealer and 80% of his most valuable asset, the Sherlock Bobcats. In 2012, Jordan helped the Bobcats get the sponsorship agreement of Novat medical treatment with their own weight.

Does Jordan still play an important role in today's culture? If you look at the lyrics of rap music, you will find that he is more important than any other athlete. According to ESPN magazine's music special issue, in 2013, there were 50 new songs about Michael Jordan. In the second place is Kobe Bryant (Kobe Bryant), mentioned 18 times, followed by Lebron James, was mentioned 15 times. In 2013, Jordan was elected the most popular athlete in the ESPN sports poll by 4.2% of the vote. In evaluating the popularity of brands, celebrities and TV dramas, Michael Jordan scored the highest score in sports fans since 1991 in the "Q Score" rating. He has a total of 25 million Facebook fans, which is at least 43% more than the American athletes behind.

　　 Jordan When the boss's experience was not plain sailing, he was originally the owner of the Washington Wizards. Now he is the owner of the Sherlock Bobcats. His racing team was forced to disband last year due to lack of sponsorship. As a team boss, Jordan has been unable to turn his strength on the basketball court into the team's achievements. But at least from a commercial point of view, Jordan owning the Bobcats may bring him another big profit.

In 2010, when the valuation of the Bobcats was only $175 million, Jordan became the majority owner of the Bobcats. He also agreed to pay cash to make up for the accumulated operating losses of the team. After five consecutive years of huge losses, the Bobcats earned a profit of 7 million US dollars last year (profit before interest tax depreciation). The team benefited from the new collective labor agreement, which reduced the percentage of players from the team's income from 57% to 50%. CBA also increased the income sharing of NBA rich teams to other teams by three times. The Bobcats will be one of the biggest beneficiaries and expect to earn $18 million a year.

This year's upcoming televised rights negotiations will undoubtedly bring huge NBA teams. wealth 。 Today, NBA and ESPN/ABC and TNT TV broadcast an annual agreement worth 930 million US dollars. Insiders believe that the price will be doubled at least in the next round of negotiations. Forbes's latest statistics for basketball circles show that the value of Jordan's Bobcats with 80% ownership last year has risen to $410 million, up 30%. Mark Cuban (Mark Cuban) believes that within ten years, the value of each NBA team will reach US $1 billion. We estimate that Jordan now has a net asset of about $750 million. His ability to absorb gold has so far showed no signs of recession. The name Jordan will appear on the list of Forbes billionaires in the next few years.