Pathfinder Acquisition Loss Asiatravel Is The Same.

< p > recently, the "a href=" http://www.91se91.com/news/index_f.asp "Pathfinder < /a > announced that the cost of 4 million new yuan (about 19 million 240 thousand yuan) was once again increased by Online Travel Corporation Singapore Asiatravel, plus the previous purchase of shares will have a 21.22% shareholding ratio, and it is still the largest single shareholder.

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< p > reporter noted that the acquisition of the target company Asiatravel has lost three consecutive years. How does the Pathfinder view it? < /p >

< p > < strong > overweight online travel agency hype < /strong > < /p >

< p > February 20th, Pathfinder announced that it would buy 20 million shares of Asiatravel company at 19 million 240 thousand yuan, accounting for 7.07% of the total share capital of the company.

Since half a year ago, the Pathfinder had spent 38 million 670 thousand yuan to subscribe for 14.15% of Asiatravel's share in the way of capital raising and expansion. The company will have a Asiatravel 21.22% stake and is still the largest single shareholder.

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< p > data show that Asiatravel is Singapore's Kelly board (similar to the domestic GEM) listed companies, is a collection of hotels, air tickets and tourist attractions scheduled confirmation in an online travel platform, the scope of services include 17 countries and regions in the Asia Pacific and the Middle East.

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< p > a person close to the company told reporters: "for the first time, the Pathfinder did not carry out the integration of outdoor product resources platform. The customers of the company and Asiatravel had a smaller degree of coincidence, so it was hard to say how much revenue they contributed.

In January this year, the company's acquisition of the green field network means that all three aspects of products, users and platforms have been opened up, and the future market is very imaginative.

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< p > reporter noted that the day after the announcement, the Pathfinder's share price rose continuously, reaching a record high of 26.45 yuan in February 27th. After that, it fell back to 23.73 yuan.

It also appeared twice in February 25th and 26, buying 25 yuan on 4 days and buying 109 million yuan on the 25 day. On the 26 day, 3 institutions bought 49 million 228 thousand and 400 yuan, but 4 institutions sold 75 million 797 thousand and 500 yuan at the same time.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_s.asp > > acquisition > /a > 3 consecutive years of loss < /strong > /p >

< p > it is noteworthy that between 2011 and 2013, Asiatravel continued to lose money, and the loss last year was as high as 27 million 640 thousand yuan.

Insiders believe that the online tourism market is fierce, and the Pathfinder wants to buy an overseas online travel agent to be discussed.

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< p > for this, Zhang Cheng, vice president of Pathfinder, pointed out to reporters that "in outdoor areas, both environmental protection and outdoor travel products development are far more mature than domestic. We are actually building outdoor travel platforms to let consumers go abroad."

Among them, the two part of the demand, namely destination and travel arrangements (flights, hotels), without these resources can only rely on other companies, resulting in high cost. "

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< p > Zhang Cheng revealed that after completing the first investment in Asiatravel, the Pathfinder has a certain understanding of the business ideas and financial indicators of the other side. Although the other side is still losing money, business revenue has risen, which is related to the adjustment of the business behind.

The company is on the eve of profitability.

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"P," he further said, "the advantage of Asiatravel is that its bargaining power is very high. Its customer groups are not necessarily individual customers, but also include Wholesale Hotels and air tickets to some travel agencies.

The company hopes that the conversion rate of a fixed user group will be no less than 30% after initial investment, so it will be profitable in the long run.

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< p > < strong > expect the tour leader to become an outdoor product service provider < /strong > /p >

< p > reporter noted that the company's sales revenue for many years mainly revolves around outdoors < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes > products and equipment.

In 2013, the Pathfinder Daily reported that sales of outdoor clothing accounted for 65.31% of the company's revenue.

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< p > those who are close to the company believe that after many traditional sports brands such as Lining and 31st degree have begun to enter the outdoor goods market, the industry competition is becoming more and more serious, leading to a certain challenge to the gross profit margin of the Pathfinder. Therefore, participation in Asiatravel is actually an early layout for the future outdoor areas.

Ping An Securities Research Report believes that compared with the mature market, the domestic outdoor industry still has 10 times room for growth.

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< p > in January this year, the Pathfinder achieved a 55.67% stake in China's outdoor first forum green field network through a new starting point in Tianjin.

At present, the green field network provides a one-stop event publishing, registration and travel service for outdoor travel businesses, tour guides and travel users. Currently, there are 3 million users.

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"P," Zhang told reporters. "We hope to build a one-stop outdoor service experience platform, which can provide consumers with outdoor consultation, travel strategy, travel plan, outdoor travel management, activity forum and other services."

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< p > reporter noted that about 60% of the users of the green field network are concentrated in the Beijing area.

Analysts believe that from now on, it may seem smaller to find out the target customers who conform to < a href= "http://www.91se91.com/news/index_f.asp" > Asiatravel < /a > from this group.

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< p > "what we value more is the platform of the green field network and the reputation they have formed at present, and the pattern of taking the leader as the core service goal for many years.

We hope to expand this model in the future. The tour leader will not only be the tour leader, but also the service provider who provides all outdoor adventure products. "

Zhang Cheng said that the company wants to be an outdoor Taobao platform dealer from outdoor products.

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