The Strategy Of "Brand Building Market" In Jinjiang

< p > experts pointed out that < a href= "http://www.91se91.com/news/index_p.asp > > Jinjiang < /a > the rapid economic development benefited from the strong solid economic foundation of the local authorities.

Over the years, the Jinjiang municipal government has been committed to "doing something" and "doing something wrong". The role of business leaders, drivers and attendants is good. Good government and enterprise interaction has laid a solid foundation for the development of the real economy.

< /p >

< p > recently released statistics show that in 2013, the GDP of Jinjiang in Fujian amounted to 136 billion 394 million yuan, ranking the first place in every county (district or city) of Fujian province for 20 consecutive years.

Jinjiang ranks fifth in the country's basic competitiveness ranking of counties, and its actual ranking has increased by two.

< /p >

< p > < strong > the government should be a leader: highlight the strategy and guide the cultivation of the entity enterprise < /strong > /p >

< p > Jinjiang has entered the 10 largest county economy in 12 consecutive years.

At present, there are 5 dominant industrial clusters, namely, a href= "http://www.91se91.com" > textile and apparel > /a (market area), shoes making, food (market area), beverage, building materials, ceramics and paper products, and their output value is more than ten billion yuan.

Jinjiang has 41 listed companies both inside and outside the country. It exceeds Jiangyin to become the largest number of Listed Companies in China, and has 34 well-known trademarks in China, ranking first in the country (city).

< /p >

< p > the number of entrepreneurs in Jinjiang is nearly 10000, and it is quite a large group of entrepreneurs.

The emergence of such a large group of entrepreneurs in a limited County space is inseparable from the guidance and cultivation of the government.

< /p >

< p > Wang Kaiming, President of Fujian Southern science and Technology Research Institute, said that in 80s of last century, when the macroeconomic policy level was not clear about the issue of farmers running enterprises, the Jinjiang municipal government encouraged farmers to do business together.

When the private enterprises encountered setbacks, especially when the dispute of surname "society" surnamed "capital" was hit, Jinjiang issued a document in a timely manner to emphasize "supporting the development policy of township enterprises unchanged" and putting private enterprises into the category of collective enterprises or foreign-funded enterprises through the way of wearing "red hat" and "foreign hat".

These measures have stimulated the entrepreneurial passion of Jinjiang people, and a number of rural enterprises have broken through the soil.

< /p >

< p > private entrepreneurs lack enthusiasm for entrepreneurship, but they also have blind spots in investment direction and enterprise management.

An important experience in the exploration of Jinjiang is that the local government has always grasped the development of the private economy and guided the key nodes to let the enterprises go in the right direction and follow the road.

< /p >

< p > in the 90s of last century, Jinjiang implemented the "two projects of scale and quality", and put forward that the development should be "scale, grade, level and quality", and a number of leading enterprises and group enterprises came into being.

After 2000, Jinjiang launched the "double wing plan" of brand and capital to guide enterprises to pform from processing and manufacturing to innovation, from family management to modern enterprise system, and expand industries, enterprises and brands.

Now, Jinjiang also pushes entrepreneurs to "start their two businesses" to give full play to the role of technological innovation.

< /p >

< p > < strong > government should be a cart driver: < /strong > /p >

< p > < strong > enhance the quality of entrepreneurs to provide intellectual support < /strong > < /p >

< p > Jinjiang pays great attention to the cultivation of entrepreneurial team quality and the construction of enterprise technological innovation intelligence support platform while emphasizing the guidance of enterprise development strategy.

Liu Wenru, mayor of Jinjiang, said that over the past 10 years, Jinjiang has held 6 sessions of "Jinjiang president training class" in Peking University, Tsinghua University and Xiamen University, organized more than 300 entrepreneurs to participate in learning and research, and invited well-known experts, scholars and entrepreneurs to teach in Jinjiang or to communicate with entrepreneurs.

"The cost of these activities is from the government, not to the enterprises."

< /p >

< p > in building enterprise and regional technological innovation platform, the Jinjiang municipal government adopted a postdoctoral and academician workstation to establish a pioneer park for overseas students, to guide the combination of production, teaching and research, and to establish a strategic alliance of technological innovation.

Jinjiang also guides enterprises to create technology research and development centers through incentive mechanism.

< /p >

Lai Shixian, executive director of Anta Sports Products Limited P, told reporters that with the support of the Jinjiang municipal government, Anta set up the first national sports shoe scientific laboratory and the only state-level enterprise technology center in the industry. Every year, scientific research investment is over 3% of sales revenue, and 41 national patent technologies have been developed.

Under the impetus of technological innovation, Anta's a href= "http://www.91se91.com/news/index_x.asp" > sports shoes /a > market share ranks first in the country for 11 consecutive years.

< /p >

< p > < strong > government should be a waiter: provide efficient services to promote enterprise development < /strong > < /p >

< p > Jinjiang has been listed as one of the 5 pilot units for deepening the reform of administrative system in China since 2002.

After 10 rounds of reform, Jinjiang has further standardized the boundaries of power and responsibility of the government "doing something" and "doing something differently", highlighting the government's guidance, support and service functions to enterprises.

< /p >

< p > Liu Wenru said that the Jinjiang municipal government put forward the guideline of "do and run immediately, start from me". After reform, the examination and approval items were reduced by 50%, and the time limit for examination and approval was shortened by more than 70%.

Jinjiang also set up an "enterprise home" to provide appointment processing, policy information and communication and coordination services for enterprises, to open "enterprise service hotline", listen to the voice of enterprises, facilitate enterprise consultation, solve enterprise problems, and smooth the channels of enterprise appeal.

< /p >

Yang Xuedong, deputy director of the World Development Strategy Research Department of the Central Bureau for compilation and development of Jinjiang, which has long been concerned about the development of P, believes that the positive interaction between the government and enterprises is one of the important reasons for Jinjiang's achievements in development.

The development of Jinjiang enterprises has also put forward higher demands on the government and promoted the government's own reform.

In terms of government decision-making, government decision-making in Jinjiang basically comes from the actual needs and practical summary of enterprises.

< /p >

< p > Yang Xuedong said that Anta group's successful use of "celebrity advertising" effect provided an important case for Jinjiang's "a href=" http://www.91se91.com/news/index_s.asp "brand /a city" strategy.

The listing measures of Heng An group promoted Jinjiang to strengthen capital operation and create the "Jinjiang plate" strategy.

< /p >