Longchamp Is Optimistic About China'S Potential And Will Set Up More Branches

< p > France's leading a href= "http://www.91se91.com/news/index_c.asp", the chief executive of /a bag Longchamp, Shang Ke caslan, revealed that the plan to increase the presence of the brand in the Chinese market is in sharp contrast to other competitors' attitudes towards the Chinese market.

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< p > as China's economic growth slows down and consumer culture has changed, some of the top luxury brands, such as luxury brands, luxury brands Gucci of Kai Yun group and LV of LVMH, have gradually "brakes" on the issue of additional branches in China, so as to maintain their exclusive image.

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In an interview with reporters, P said, "we are far from fully developing the potential of the Chinese market.

Longchamp's products have been more and more popular with the "a href=" http://www.91se91.com/news/index_c.asp "Chinese consumers' /a."

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< p > it is reported that the core business of Longchamp, founded in 1948, is women's bag. The best-selling brand Pliage starts at 100 euros, and other leather bags start at about 370 euros.

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< p > Cassegrain said that since its debut in the Chinese market in 2006, "a href=" http://www.91se91.com/news/index_c.asp "Longchamp" /a "has opened 20 branches in the market and plans to open more branches in the next few years.

However, he did not give specific figures.

In 2013, Longchamp closed two branches in China and opened 6 new stores.

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< p > Cassegrain says choosing the best store is a tough task because many new shopping centers are in the process of being built.

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According to the data provided by Cassegrain, sales of Longchamp in mainland China, Taiwan and Hongkong increased by 26% in 2013, but the sales volume of the brand in the European market is still in the doldrums.

In 2013, 60% of the total sales of the brand came from European demand, or about 464 million euros.

In 2011 and 2012, the sales growth of the brand in the European market was 20% and 16% respectively, slowing down to 4% last year.

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P (Longchamp) has been actively collaborating with famous international artists in recent years, including Thomas Heatherwick, Tracy Emin, ME Company, Jeremy Scott, Michel Michel and the Chinese government.

In the early years, Longchamp was also invited to become a member of the Comit boutique Federation (Colbert), and was responsible for promoting the French boutique to the world.

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P today, Longchamp has stores in Paris, London, New York, China, Hongkong, Athens, Tokyo and Sydney. The world's 100th long Longchamp (Longchamp) concept store La Maison Unique opened in the US New York SoHo area in May 2006. The flagship store, which opened in May 2008 in China, is the 108th brand store in the world.

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