Analysis: Luxury Brands Are Becoming Smaller And More High-End.

The P luxury goods report released by the Institute of wealth and quality in 2013 showed that the global luxury market faced many pressures last year, but its total capacity amounted to 217 billion dollars, of which the Chinese bought 47% of the world's luxury goods.

Under the influence of the central policy, the Chinese luxury market in 2013 slowed down to 3%, lower than the growth rate of the global luxury market.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > wealth Quality Research Institute < /a > predicts that the Chinese luxury market will gradually warm up in 2014 and will maintain an annual growth rate of not less than 8%.

This growth rate will benefit from the rapid growth of non-traditional luxury brands, especially the large-scale march of foreign high-end niche brands, and the rapid growth of Chinese local excellent brands.

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< p > according to statistics of the Institute of wealth and quality, China's luxury goods market totaled about 600000000000 yuan last year, which is called the world's oldest.

According to the daily mail of the UK, an average Chinese tourists spend an average of 1600 pounds (15 thousand yuan) in the UK, almost 3 times the average consumption level of tourists in other countries.

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< p > in recent years, the number of Chinese outbound has been increasing year by year. Shopping is almost one of the main purposes of all Chinese tourists going abroad.

In 2013, 73% of China's luxury consumption took place abroad, an increase of 8% over 2012.

Among them, the tendency of millions of billionaires to buy luxury goods overseas is very obvious. Over 50% of the billionaires' luxury purchases are chosen abroad.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > luxury brand < /a > in China is one of the most important problems currently being challenged and challenged by a href= http://www.91se91.com/news/index_c.asp.

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< p > survey report shows that compared with 2012, luxury consumption satisfaction decreased by 16% in 2013.

10% of the consumers are dissatisfied, and once they experience unpleasant shopping or after-sale service at the store, the service attitude of the store is hurting the consumer confidence of future or potential luxury consumers.

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Less than P, luxury consumers show their social status and wealth from the initial needs of the brand LOGO, and now they begin to pursue personalized products and services. They pay more attention to whether the products conform to their own personality and temperament, and pay more attention to the taste and quality of products.

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In 2014 P, consumers who pay for the luxury brand premium will be reduced rapidly, and the brand will become more and more small and high-end, and create higher unit price and more concepts.

Watches, jewelry and other traditional hard luxury goods will continue to retain a certain market space, and clothing, luggage and other will gradually withdraw from the luxury camp.

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< p > 2014, luxury goods will enter the electronic commerce field all the way. Self built electricity supplier and electronic business platform are the most important means.

At the same time, many brands will make use of e-commerce platform for customization and pre-sale services, and use e-commerce platform and new media to achieve more interaction with consumers.

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